Rascasse Audience Intelligence

E-card Audience in United States

Name: E-card — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about E-card in United States — modelled from more than twelve digital signal sources. E-card has an estimated audience of 1,614,179 people in United States.

#23among Content type in United States #7035among Topic in United States #198in Internet & Social Media

The average E-card fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include JibJab, Mitch McConnell, Greeting card, with strongest over-indexing on JibJab (33.78× the country average).

Demographically, the E-card audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E-card fan in United States is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for JibJab.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-card profile in United States.

Audience size

1.6M

in United States

Gender

66.9%♀

33.1% male

Age

42.1

average years

Country rank

#16787

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of E-card fans

66.9% are female, 33.1% are male, average age 42.1.

Fig. 02

Gender split

66.9%

Female

33.1%

Male

Demographic split for E-card audience in United States
Metric	Value
Female	66.9%
Male	33.1%
Average age	42.1
Estimated audience size	1,614,179

Fig. 03

Age distribution

Age distribution of the E-card audience in United States
Age bracket	Share	%
16-19		19%
20-29		13%
30-39		16%
40-49		21%
50+		31%

Fig. 04

Worldwide distribution

46.5%

of the worldwide E-card audience comes from United States.

Worldwide audience distribution share by country for E-card
Country	Share
United States	46.5%
United Kingdom	8.8%
Canada	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-card audience in United States is strongest.

Fig. 05

Top regions by affinity

E-card fans by region: top regions in United States
#	Region	Reach	×
01	Vermont	~4K	1.45×
02	Colorado	~30K	1.29×
03	Connecticut	~20K	1.29×
04	Maine	~7K	1.28×
05	Massachusetts	~40K	1.27×
06	Maryland	~30K	1.26×
07	New Hampshire	~8K	1.21×
08	Washington, District of Columbia	~6K	1.21×
09	Florida	~100K	1.17×
10	Oregon	~20K	1.17×
11	North Carolina	~60K	1.15×
12	California	~200K	1.10×
13	Virginia	~40K	1.10×
14	Washington	~40K	1.09×
15	Rhode Island	~6K	1.08×
16	New York	~100K	1.07×
17	New Mexico	~9K	1.06×
18	Arizona	~30K	1.05×
19	Hawaii	~7K	1.03×
20	South Carolina	~20K	1.02×
21	Delaware	~5K	1.02×
22	Montana	~5K	1.01×
23	Minnesota	~20K	1.00×
24	Alaska	~3K	1.00×
25	Pennsylvania	~50K	0.99×
26	Tennessee	~30K	0.97×
27	Georgia	~50K	0.96×
28	Idaho	~8K	0.96×
29	New Jersey	~40K	0.95×
30	Wisconsin	~20K	0.93×
31	West Virginia	~7K	0.92×
32	Missouri	~20K	0.91×
33	North Dakota	~3K	0.91×
34	Kansas	~10K	0.90×
35	Illinois	~50K	0.89×
36	Nevada	~10K	0.89×
37	Arkansas	~10K	0.89×
38	South Dakota	~3K	0.89×
39	Ohio	~40K	0.87×
40	Michigan	~40K	0.85×
41	Louisiana	~20K	0.85×
42	Iowa	~10K	0.85×
43	Nebraska	~7K	0.85×
44	Mississippi	~10K	0.84×
45	Texas	~100K	0.83×
46	Alabama	~20K	0.83×
47	Oklahoma	~10K	0.81×
48	Utah	~10K	0.81×
49	Indiana	~20K	0.78×
50	Kentucky	~20K	0.78×

Affinity by region — E-card, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-card audience
#	Interest	Category	×
01	JibJab	Internet & Social Media	33.78×
02	Greeting card	Kids & Family	6.52×
03	Christmas decoration	Home & Garden	5.41×
04	Christmas tree	Kids & Family	4.28×
05	Christmas Eve	Kids & Family	3.94×
06	Mitch McConnell	Politics & Society	3.53×
07	Easter	Politics & Society	3.50×
08	The Gilded Age	Movies & TV	3.00×
09	Dick Van Dyke	Movies & TV	2.95×
10	Thanksgiving	Kids & Family	2.68×
11	United States Postal Service	Business & Career	2.67×
12	Grandparent	Kids & Family	2.56×
13	Bank of America	Business & Career	2.18×
14	Hobby Lobby	Home & Garden	2.13×
15	Google Docs	Internet & Social Media	2.10×
16	MSN	News	2.04×
17	Gift	Shopping	1.65×
18	Animal	Pets & Animals	1.61×
19	Recipes	Food & Beverages	1.58×
20	Woman	Kids & Family	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by E-card audience · What stands out
Trait	Cluster	Score
Individualism	JOY	1.67×
Spirituality	BALANCE	1.66×
Convenience Orientation	PREMIUM	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by E-card audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.62×
Risk Appetite	THRILL	0.77×
Early Adopter Mentality	POWER	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does E-card have in United States?

E-card has an estimated audience of 1,614,179 people in United States, concentrated in California and Florida.

What is the gender split and age of E-card fans?

66.9% of E-card fans are female, 33.1% are male, with an average age of 42.1 years.

Which brands do E-card fans like most?

E-card fans show strongest brand affinity for JibJab (33.78×), Mitch McConnell (3.53×), and Greeting card (6.52×) over the country average.

Where do E-card fans live in United States?

E-card fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do E-card fans also like?

Beyond E-card itself, the audience over-indexes on Mitch McConnell (3.53×), Greeting card (6.52×), Christmas tree (4.28×), and United States Postal Service (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See E-card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E-card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →