E-card Audience in United States
E-card has an estimated audience of 1,614,179 people in United States. 66.9% are female, 33.1% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: JibJab, Greeting card, Christmas tree, United States Postal Service, Christmas Eve.
The average E-card fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include JibJab, Greeting card, Christmas tree, with strongest over-indexing on JibJab (33.78× the country average). Demographically, the E-card audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of E-card fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.1 |
| Estimated audience size | 1,614,179 |
Audience persona
The typical E-card fan in United States is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for JibJab.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 203,273 | 1.15× |
| Florida | 129,597 | 1.19× |
| Texas | 121,427 | 0.88× |
| New York | 103,353 | 1.15× |
| North Carolina | 58,540 | 1.21× |
| Pennsylvania | 55,352 | 1.02× |
| Illinois | 52,879 | 0.98× |
| Georgia | 49,033 | 0.99× |
| Virginia | 46,459 | 1.18× |
| Ohio | 43,835 | 0.88× |
| Massachusetts | 42,921 | 1.35× |
| New Jersey | 42,597 | 1.04× |
| Washington | 37,099 | 1.15× |
| Arizona | 35,760 | 1.09× |
| Michigan | 35,254 | 0.84× |
| Maryland | 34,016 | 1.23× |
| Colorado | 33,866 | 1.33× |
| Tennessee | 31,456 | 0.97× |
| South Carolina | 24,251 | 1× |
| Missouri | 23,222 | 0.89× |
| Oregon | 23,156 | 1.25× |
| Indiana | 23,123 | 0.78× |
| Minnesota | 22,893 | 0.99× |
| Wisconsin | 22,059 | 0.91× |
| Connecticut | 21,958 | 1.36× |
| Alabama | 17,374 | 0.77× |
| Louisiana | 16,852 | 0.81× |
| Kentucky | 15,291 | 0.76× |
| Oklahoma | 14,033 | 0.78× |
| Nevada | 13,663 | 0.88× |
| Kansas | 11,656 | 0.92× |
| Arkansas | 11,452 | 0.86× |
| Utah | 10,898 | 0.75× |
| Iowa | 10,291 | 0.77× |
| Mississippi | 9,630 | 0.72× |
| New Mexico | 8,373 | 1.03× |
| Maine | 7,960 | 1.38× |
| Hawaii | 7,681 | 1.11× |
| New Hampshire | 7,625 | 1.2× |
| Idaho | 7,536 | 0.93× |
| Washington, District of Columbia | 6,795 | 1.4× |
| West Virginia | 6,267 | 0.83× |
| Nebraska | 6,245 | 0.77× |
| Rhode Island | 5,656 | 1.1× |
| Delaware | 4,406 | 0.99× |
| Vermont | 4,378 | 1.54× |
| Montana | 4,354 | 0.97× |
| Alaska | 3,064 | 0.89× |
| South Dakota | 2,203 | 0.59× |
| North Dakota | 2,180 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 33.78× | Internet & Social Media |
| Greeting card | 6.52× | Kids & Family |
| Christmas tree | 4.28× | Kids & Family |
| United States Postal Service | 2.67× | Business & Career |
| Christmas Eve | 3.94× | Kids & Family |
| Fox News Channel | 1.76× | Movies & TV |
| The Gilded Age | 3× | Movies & TV |
| Hobby Lobby | 2.13× | Home & Garden |
| Bank of America | 2.18× | Business & Career |
| Thanksgiving | 2.68× | Kids & Family |
| Grandparent | 2.56× | Kids & Family |
| MSN | 2.04× | News |
| Gift | 1.65× | Shopping |
| Easter | 3.5× | Politics & Society |
| Christmas decoration | 5.41× | Home & Garden |
| Google Docs | 2.1× | Internet & Social Media |
| Recipes | 1.58× | Food & Beverages |
| Animal | 1.61× | Pets & Animals |
| Woman | 1.55× | Kids & Family |
| Garden | 1.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.21 |
| Spirituality | BALANCE | 1.2 |
| Community Orientation | OPEN | 1.2 |
| Individualism | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 8.8% |
| Canada | 4.5% |
See E-card audiences in other countries
More Content type audiences in United States
- Meme (70,484,414)
- Instant messaging (61,148,507)
- Internet meme (52,431,884)
- Viral video (44,559,330)
- Internet celebrity (24,437,124)
Frequently asked questions
How many fans does E-card have in United States?
E-card has an estimated audience of 1,614,179 people in United States, concentrated in California and Florida.
What is the gender split and age of E-card fans?
66.9% of E-card fans are female, 33.1% are male, with an average age of 42.1 years.
Which brands do E-card fans like most?
E-card fans show strongest brand affinity for JibJab (33.78×), Greeting card (6.52×), and Christmas tree (4.28×) over the country average.
Where do E-card fans live in United States?
E-card fans in United States are most concentrated in California (reach 203,273), Florida (reach 129,597), and Texas (reach 121,427). These three regions account for the largest share of the active audience.
What other brands do E-card fans also like?
Beyond E-card itself, the audience over-indexes on Greeting card (6.52×), Christmas tree (4.28×), United States Postal Service (2.67×), and Christmas Eve (3.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for E-card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.