JibJab Audience in United States
JibJab has an estimated audience of 2,271,707 people in United States. 67.0% are female, 33.0% are male, average age 45.7. Top regions: California, Florida, Texas. Top brand affinities: SmartKey, Pillow, Whataburger, Home staging, Grinch.
The average JibJab fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include SmartKey, Pillow, Whataburger, with strongest over-indexing on SmartKey (25.81× the country average). Demographically, the JibJab audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of JibJab fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 45.7 |
| Estimated audience size | 2,271,707 |
Audience persona
The typical JibJab fan in United States is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for SmartKey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 234,480 | 0.94× |
| Florida | 153,606 | 1× |
| Texas | 138,676 | 0.71× |
| New York | 120,182 | 0.95× |
| Ohio | 92,162 | 1.32× |
| Pennsylvania | 86,504 | 1.13× |
| North Carolina | 71,156 | 1.04× |
| Illinois | 69,323 | 0.92× |
| Massachusetts | 58,996 | 1.32× |
| Georgia | 58,549 | 0.84× |
| Michigan | 58,106 | 0.98× |
| Virginia | 54,550 | 0.99× |
| New Jersey | 53,576 | 0.93× |
| Tennessee | 48,906 | 1.07× |
| Washington | 48,817 | 1.07× |
| Arizona | 48,403 | 1.04× |
| Indiana | 39,770 | 0.96× |
| Missouri | 38,808 | 1.06× |
| Colorado | 37,790 | 1.06× |
| Wisconsin | 36,469 | 1.07× |
| Minnesota | 34,066 | 1.05× |
| South Carolina | 34,008 | 1× |
| Maryland | 33,851 | 0.87× |
| Oregon | 31,001 | 1.19× |
| Kentucky | 27,215 | 0.96× |
| Alabama | 24,625 | 0.78× |
| Connecticut | 24,324 | 1.07× |
| Oklahoma | 23,101 | 0.92× |
| Louisiana | 23,026 | 0.79× |
| Utah | 22,647 | 1.11× |
| Iowa | 20,930 | 1.12× |
| Nevada | 20,728 | 0.94× |
| Kansas | 17,072 | 0.95× |
| Arkansas | 14,621 | 0.78× |
| Idaho | 12,773 | 1.12× |
| Mississippi | 12,109 | 0.65× |
| New Hampshire | 12,103 | 1.35× |
| New Mexico | 12,051 | 1.06× |
| Maine | 11,258 | 1.38× |
| West Virginia | 10,568 | 1× |
| Hawaii | 10,150 | 1.04× |
| Nebraska | 9,152 | 0.8× |
| Rhode Island | 8,051 | 1.11× |
| Montana | 6,673 | 1.06× |
| Delaware | 6,279 | 1× |
| Vermont | 5,779 | 1.45× |
| Washington, District of Columbia | 5,416 | 0.79× |
| Alaska | 4,845 | 1× |
| South Dakota | 4,344 | 0.83× |
| North Dakota | 3,582 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SmartKey | 25.81× | Technology & Electronics |
| Pillow | 1.87× | Home & Garden |
| Whataburger | 1.52× | Food & Beverages |
| Home staging | 4.49× | Home & Garden |
| Grinch | 3.17× | Movies & TV |
| Vocal harmony | 3.5× | Music & Radio |
| Hibachi | 5.49× | Food & Beverages |
| Saving | 1.73× | Business & Career |
| Nebraska Cornhuskers football | 1.94× | Sports |
| Historic site | 2.12× | Arts & Culture |
| Guitarist (magazine) | 5.6× | Music & Radio |
| Staycation | 1.6× | Home & Garden |
| Tezz | 3.34× | Movies & TV |
| Jack White | 2.15× | Movies & TV |
| Certified diabetes educator | 5.68× | Business & Career |
| Jeep Wagoneer | 2.29× | Cars & Mobility |
| La Jolla | 3.69× | Travel & Leisure |
| Governor of Michigan | 2.76× | Politics & Society |
| Jennifer Meyer | 5.34× | Fashion & Accessoires |
| Keenan Allen | 2.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
| Spirituality | BALANCE | 1.1 |
| Travelling | THRILL | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| United Kingdom | 9.0% |
| Canada | 5.7% |
See JibJab audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does JibJab have in United States?
JibJab has an estimated audience of 2,271,707 people in United States, concentrated in California and Florida.
What is the gender split and age of JibJab fans?
67.0% of JibJab fans are female, 33.0% are male, with an average age of 45.7 years.
Which brands do JibJab fans like most?
JibJab fans show strongest brand affinity for SmartKey (25.81×), Pillow (1.87×), and Whataburger (1.52×) over the country average.
Where do JibJab fans live in United States?
JibJab fans in United States are most concentrated in California (reach 234,480), Florida (reach 153,606), and Texas (reach 138,676). These three regions account for the largest share of the active audience.
What other brands do JibJab fans also like?
Beyond JibJab itself, the audience over-indexes on Pillow (1.87×), Whataburger (1.52×), Home staging (4.49×), and Grinch (3.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for JibJab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.