Hendrick's Gin Audience in United States

Demographics of Hendrick's Gin fans

Audience persona

The typical Hendrick's Gin fan in United States is more male, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for Southern hip hop.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Hendrick's Gin audiences in other countries

• Hendrick's Gin — Germany
• Hendrick's Gin — United Kingdom
• Hendrick's Gin — France
• Hendrick's Gin — Italy
• Hendrick's Gin — Spain
• Hendrick's Gin — Brazil
• Hendrick's Gin — Japan
• Hendrick's Gin — South Korea
• Hendrick's Gin — India

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Frequently asked questions

How many fans does Hendrick's Gin have in United States?

Hendrick's Gin has an estimated audience of 1,267,630 people in United States, concentrated in California and Florida.

What is the gender split and age of Hendrick's Gin fans?

43.8% of Hendrick's Gin fans are female, 56.2% are male, with an average age of 36.2 years.

Which brands do Hendrick's Gin fans like most?

Hendrick's Gin fans show strongest brand affinity for Southern hip hop (11.55×), Clothing in India (24.19×), and JibJab (19.42×) over the country average.

Where do Hendrick's Gin fans live in United States?

Hendrick's Gin fans in United States are most concentrated in California (reach 157,964), Florida (reach 108,559), and Texas (reach 102,718). These three regions account for the largest share of the active audience.

What other brands do Hendrick's Gin fans also like?

Beyond Hendrick's Gin itself, the audience over-indexes on Clothing in India (24.19×), JibJab (19.42×), Food and drink (1.78×), and Arts and music (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hendrick's Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.