Rascasse Audience Intelligence

Hendrick's Gin Target Market in United States

A data profile of the people who buy, follow and care about Hendrick's Gin in United States — modelled from more than twelve digital signal sources. Hendrick's Gin has an estimated audience of 1,278,292 people in United States.

#26among Spirits in United States#2040among Brand in United States#1161in Food & Beverages

The average Hendrick's Gin fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Southern hip hop, Clothing in India, JibJab, with strongest over-indexing on Southern hip hop (11.55× the country average).

Demographically, the Hendrick's Gin audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hendrick's Gin fan in United States is more male, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Southern hip hop.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hendrick's Gin profile in United States.

Audience size
1.3M
in United States
Gender
43.8%♀
56.2% male
Age
36.2
average years
Country rank
#19945
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hendrick's Gin

43.8% are female, 56.2% are male, average age 36.2.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Hendrick's Gin audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.2
Estimated audience size1,278,292
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Hendrick's Gin audience in United States
Age bracketShare%
16-1919%
20-2928%
30-3925%
40-4916%
50+11%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Hendrick's Gin audience comes from United States.

Worldwide audience distribution share by country for Hendrick's Gin
CountryShare
United States19.2%
United Kingdom11.4%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hendrick's Gin audience in United States is strongest.

Fig. 05

Top regions by affinity

Hendrick's Gin customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.45×
02Massachusetts~30K1.30×
03Florida~100K1.25×
04New York~90K1.25×
05Connecticut~20K1.21×
06Maine~5K1.21×
07Illinois~50K1.20×
08Rhode Island~5K1.20×
09Louisiana~20K1.18×
10Nevada~10K1.18×
11New Hampshire~6K1.18×
12Michigan~40K1.16×
13Wisconsin~20K1.14×
14New Jersey~40K1.13×
15Alaska~3K1.11×
16Colorado~20K1.09×
17South Carolina~20K1.06×
18California~100K1.04×
19Maryland~20K1.04×
20Oregon~20K1.04×
21Washington~30K1.03×
22Hawaii~5K1.01×
23Vermont~2K1.01×
24Georgia~40K1.00×
25Minnesota~20K1.00×
26Delaware~4K1.00×
27Pennsylvania~40K0.98×
28Montana~3K0.98×
29North Carolina~40K0.95×
30Arizona~20K0.95×
31Tennessee~20K0.95×
32Idaho~6K0.94×
33North Dakota~2K0.94×
34Virginia~30K0.93×
35Nebraska~6K0.93×
36Ohio~40K0.92×
37Mississippi~10K0.91×
38Alabama~20K0.90×
39Iowa~9K0.90×
40Texas~100K0.89×
41Indiana~20K0.88×
42Missouri~20K0.88×
43South Dakota~3K0.86×
44Kansas~8K0.85×
45Arkansas~9K0.82×
46New Mexico~5K0.82×
47Oklahoma~10K0.79×
48West Virginia~5K0.79×
49Kentucky~10K0.75×
50Utah~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Hendrick's Gin, United States
0.67×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hendrick's Gin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hendrick's Gin audience
#·InterestCategoryAffinity×
01Clothing in IndiaFashion & Accessoires24.19×
02Buffalo Trace BourbonFood & Beverages22.07×
03JibJabInternet & Social Media19.42×
04Southern hip hopMusic & Radio11.55×
05GinFood & Beverages6.63×
06BeveragesFood & Beverages1.87×
07Food and drinkFood & Beverages1.78×
08FoodFood & Beverages1.75×
09Arts and musicArts & Culture1.72×
10Outdoor recreationSports1.67×
11SportsSports1.65×
12RestaurantsFood & Beverages1.65×
13MoviesMovies & TV1.64×
14MusicBusiness & Career1.62×
15GamesGames1.62×
16Live eventsMusic & Radio1.61×
17PetsPets & Animals1.60×
18EntertainmentMovies & TV1.59×
19Consumer electronicsTechnology & Electronics1.57×
20ReadingLiterature1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hendrick's Gin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hendrick's Gin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.55×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hendrick's Gin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
DIY MentalityTHRILL0.91×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hendrick's Gin's target market in United States?

Hendrick's Gin's target market in United States covers an estimated 1,278,292 people, concentrated in California and Florida.

02

What is the gender split and age of Hendrick's Gin customers?

43.8% of the Hendrick's Gin audience are female, 56.2% are male, with an average age of 36.2 years.

03

Which brands do Hendrick's Gin fans like most?

Hendrick's Gin fans show strongest brand affinity for Southern hip hop (11.55×), Clothing in India (24.19×), and JibJab (19.42×) over the country average.

04

Where do Hendrick's Gin fans live in United States?

Hendrick's Gin fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hendrick's Gin fans also like?

Beyond Hendrick's Gin itself, the audience over-indexes on Clothing in India (24.19×), JibJab (19.42×), Food and drink (1.78×), and Arts and music (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Hendrick's Gin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hendrick's Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →