Buffalo Trace Bourbon Audience in United States

Buffalo Trace Bourbon logo

Buffalo Trace Bourbon has an estimated audience of 881,864 people in United States. 26.8% are female, 73.2% are male, average age 32.4. Top regions: Florida, California, Texas. Top brand affinities: Days Out With Kids, Birthday Gifts, Historic site, Vocal harmony, Unique Gifts.

The average Buffalo Trace Bourbon fan in United States is 32.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Days Out With Kids, Birthday Gifts, Historic site, with strongest over-indexing on Days Out With Kids (51.18× the country average). Demographically, the Buffalo Trace Bourbon audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Buffalo Trace Bourbon fans

Demographic split for Buffalo Trace Bourbon audience in United States
MetricValue
Female26.8%
Male73.2%
Average age32.4
Estimated audience size881,864

Audience persona

The typical Buffalo Trace Bourbon fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Days Out With Kids.

Top regions in United States

Top regions ranked by reach for Buffalo Trace Bourbon in United States
RegionReachAffinity
Florida74,9671.26×
California55,5480.57×
Texas54,0410.71×
Ohio45,9931.69×
Pennsylvania45,4781.53×
North Carolina43,5451.64×
Illinois37,6091.28×
New York34,5760.7×
Kentucky32,2062.91×
Virginia31,3251.46×
Georgia27,7451.02×
Michigan26,6641.16×
Tennessee23,4391.33×
Wisconsin22,9781.73×
New Jersey21,8080.97×
Indiana20,9351.3×
South Carolina20,4291.54×
Minnesota17,2571.37×
Alabama16,4261.33×
Maryland15,1511×
Massachusetts13,9990.81×
Missouri13,3000.94×
Arizona12,6280.7×
Louisiana12,0591.06×
Washington11,8800.67×
Connecticut7,7620.88×
Colorado7,6730.55×
Mississippi7,6091.05×
Oregon6,2280.62×
Nevada5,9460.7×
Iowa5,8320.8×
West Virginia5,5291.35×
Oklahoma5,3420.55×
Arkansas4,7790.66×
Kansas4,4370.64×
New Hampshire4,2451.22×
Utah3,3830.43×
New Mexico3,1950.72×
Nebraska3,1560.71×
Idaho3,0520.69×
Maine2,7770.88×
Hawaii2,7680.73×
Delaware2,7071.11×
Alaska2,4631.31×
Washington, District of Columbia2,2380.84×
Rhode Island1,9860.71×
Montana1,4980.61×
South Dakota1,3350.65×
North Dakota1,1420.63×
Vermont1,0970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo Trace Bourbon audience
BrandAffinityCategory
Days Out With Kids51.18×Travel & Leisure
Birthday Gifts10.04×Kids & Family
Historic site12.35×Arts & Culture
Vocal harmony12.26×Music & Radio
Unique Gifts6.39×Shopping
Mathcore16.68×Music & Radio
Urban Outfitters2.89×Shopping
Haberler20.27×News
Regional styles of Mexican music4.31×Music & Radio
Grinch5.67×Movies & TV
Fairy godmother9.03×Literature
Hipster10.51×Politics & Society
JDSU3.24×Business & Career
Governor of Michigan7.8×Politics & Society
Nebraska Cornhuskers football3.56×Sports
Goop5.27×Internet & Social Media
Harlow9.87×Travel & Leisure
Sinaloa3.08×Travel & Leisure
Halsey, Oregon6.88×Travel & Leisure
Queens College, City University of New York5.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo Trace Bourbon audience
TraitClusterScore
PatriotismCONSERVATISM2.84
IndividualismJOY1.43
DIY MentalityTHRILL1.4
Quality AwarenessPREMIUM1.32
Convenience OrientationPREMIUM1.29
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Buffalo Trace Bourbon
CountryShare
United States76.4%
United Kingdom3.5%
Germany2.8%

See Buffalo Trace Bourbon audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Buffalo Trace Bourbon have in United States?

Buffalo Trace Bourbon has an estimated audience of 881,864 people in United States, concentrated in Florida and California.

What is the gender split and age of Buffalo Trace Bourbon fans?

26.8% of Buffalo Trace Bourbon fans are female, 73.2% are male, with an average age of 32.4 years.

Which brands do Buffalo Trace Bourbon fans like most?

Buffalo Trace Bourbon fans show strongest brand affinity for Days Out With Kids (51.18×), Birthday Gifts (10.04×), and Historic site (12.35×) over the country average.

Where do Buffalo Trace Bourbon fans live in United States?

Buffalo Trace Bourbon fans in United States are most concentrated in Florida (reach 74,967), California (reach 55,548), and Texas (reach 54,041). These three regions account for the largest share of the active audience.

What other brands do Buffalo Trace Bourbon fans also like?

Beyond Buffalo Trace Bourbon itself, the audience over-indexes on Birthday Gifts (10.04×), Historic site (12.35×), Vocal harmony (12.26×), and Unique Gifts (6.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Trace Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.