Rascasse Audience Intelligence

Buffalo Trace Bourbon Target Market in United States

A data profile of the people who buy, follow and care about Buffalo Trace Bourbon in United States — modelled from more than twelve digital signal sources. Buffalo Trace Bourbon has an estimated audience of 885,396 people in United States.

#37among Spirits in United States#2618among Brand in United States#1431in Food & Beverages

The average Buffalo Trace Bourbon fan in United States is 32.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Mariano's, Japanese whisky, Straight whiskey, with strongest over-indexing on Mariano's (87.35× the country average).

Demographically, the Buffalo Trace Bourbon audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo Trace Bourbon fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Mariano's.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo Trace Bourbon profile in United States.

Audience size
885K
in United States
Gender
26.8%♀
73.2% male
Age
32.4
average years
Country rank
#25671
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buffalo Trace Bourbon

26.8% are female, 73.2% are male, average age 32.4.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Buffalo Trace Bourbon audience in United States
MetricValue
Female26.8%
Male73.2%
Average age32.4
Estimated audience size885,396
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Buffalo Trace Bourbon audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Buffalo Trace Bourbon audience comes from United States.

Worldwide audience distribution share by country for Buffalo Trace Bourbon
CountryShare
United States76.0%
United Kingdom3.5%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo Trace Bourbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo Trace Bourbon customers by region in United States
#RegionReachAffinity×
01Kentucky~30K2.66×
02Wisconsin~20K1.61×
03North Carolina~40K1.55×
04Ohio~40K1.51×
05Pennsylvania~40K1.49×
06South Carolina~20K1.47×
07Virginia~30K1.37×
08Minnesota~20K1.36×
09Alabama~20K1.31×
10West Virginia~5K1.30×
11Florida~70K1.24×
12New Hampshire~4K1.24×
13Tennessee~20K1.22×
14Illinois~30K1.19×
15Indiana~20K1.19×
16Alaska~2K1.18×
17Delaware~3K1.17×
18Michigan~30K1.10×
19Louisiana~10K1.06×
20Mississippi~8K1.06×
21Maryland~20K1.00×
22Georgia~30K0.98×
23Missouri~10K0.98×
24New Jersey~20K0.96×
25Maine~3K0.94×
26Connecticut~8K0.91×
27Nebraska~4K0.88×
28Washington, District of Columbia~2K0.88×
29Iowa~6K0.86×
30North Dakota~2K0.84×
31Vermont~1K0.84×
32South Dakota~2K0.82×
33Massachusetts~10K0.80×
34Arkansas~6K0.80×
35Rhode Island~2K0.79×
36New Mexico~3K0.78×
37Kansas~5K0.77×
38Idaho~3K0.75×
39Hawaii~3K0.75×
40Montana~2K0.75×
41New York~40K0.73×
42Texas~50K0.72×
43Arizona~10K0.72×
44Nevada~6K0.71×
45Oklahoma~7K0.70×
46Colorado~9K0.65×
47Oregon~7K0.65×
48Washington~10K0.64×
49California~50K0.54×
50Utah~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Buffalo Trace Bourbon, United States
0.48×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo Trace Bourbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo Trace Bourbon audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages87.35×
02Japanese whiskyFood & Beverages49.98×
03Straight whiskeyFood & Beverages35.26×
04Chivas RegalFood & Beverages25.03×
05Woodford ReserveFood & Beverages24.86×
06Bulleit BourbonFood & Beverages23.21×
07Princeton UniversityBusiness & Career22.77×
08The Macallan distilleryFood & Beverages22.60×
09Hendrick's GinFood & Beverages22.07×
10Maker's MarkFood & Beverages21.73×
11Columbia UniversityBusiness & Career17.67×
12Cornell UniversityBusiness & Career17.67×
13Small batch whiskeyFood & Beverages14.10×
14American whiskeyFood & Beverages11.57×
15Blended whiskeyFood & Beverages10.85×
16Spring breakTravel & Leisure9.99×
17Tennessee whiskeyFood & Beverages9.88×
18Bourbon whiskeyFood & Beverages6.46×
19WineryFood & Beverages6.04×
20Happy hourFood & Beverages5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo Trace Bourbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo Trace Bourbon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.55×
IndividualismJOY1.49×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo Trace Bourbon audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
ExtroversionTHRILL0.60×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buffalo Trace Bourbon's target market in United States?

Buffalo Trace Bourbon's target market in United States covers an estimated 885,396 people, concentrated in Florida and Texas.

02

What is the gender split and age of Buffalo Trace Bourbon customers?

26.8% of the Buffalo Trace Bourbon audience are female, 73.2% are male, with an average age of 32.4 years.

03

Which brands do Buffalo Trace Bourbon fans like most?

Buffalo Trace Bourbon fans show strongest brand affinity for Mariano's (87.35×), Japanese whisky (49.98×), and Straight whiskey (35.26×) over the country average.

04

Where do Buffalo Trace Bourbon fans live in United States?

Buffalo Trace Bourbon fans in United States are most concentrated in Florida (reach ~70K), Texas (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo Trace Bourbon fans also like?

Beyond Buffalo Trace Bourbon itself, the audience over-indexes on Japanese whisky (49.98×), Straight whiskey (35.26×), Columbia University (17.67×), and Woodford Reserve (24.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Trace Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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