Rascasse Audience Intelligence

Bulleit Bourbon Target Market in United States

A data profile of the people who buy, follow and care about Bulleit Bourbon in United States — modelled from more than twelve digital signal sources. Bulleit Bourbon has an estimated audience of 2,287,122 people in United States.

#1285among Brand in United States#775in Food & Beverages

The average Bulleit Bourbon fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tennessee whiskey, Bourbon whiskey, Small batch whiskey, with strongest over-indexing on Tennessee whiskey (9.88× the country average).

Demographically, the Bulleit Bourbon audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulleit Bourbon fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Tennessee whiskey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulleit Bourbon profile in United States.

Audience size
2.3M
in United States
Gender
33.9%♀
66.1% male
Age
40.5
average years
Country rank
#12785
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bulleit Bourbon

33.9% are female, 66.1% are male, average age 40.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Bulleit Bourbon audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.5
Estimated audience size2,287,122
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bulleit Bourbon audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Bulleit Bourbon audience comes from United States.

Worldwide audience distribution share by country for Bulleit Bourbon
CountryShare
United States63.8%
United Kingdom7.2%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulleit Bourbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulleit Bourbon customers by region in United States
#RegionReachAffinity×
01Kentucky~60K2.24×
02Ohio~90K1.33×
03Wisconsin~40K1.18×
04Louisiana~30K1.14×
05Tennessee~50K1.12×
06Michigan~70K1.11×
07South Carolina~40K1.10×
08New Jersey~60K1.09×
09Connecticut~20K1.08×
10Alaska~5K1.08×
11Alabama~30K1.07×
12Washington, District of Columbia~7K1.07×
13Montana~7K1.07×
14Illinois~80K1.06×
15Indiana~40K1.06×
16Arkansas~20K1.05×
17New York~100K1.03×
18Pennsylvania~80K1.03×
19Rhode Island~7K1.03×
20Georgia~70K1.02×
21Delaware~6K1.02×
22North Carolina~70K1.00×
23New Hampshire~9K1.00×
24Maine~8K0.99×
25North Dakota~5K0.99×
26Florida~200K0.98×
27Maryland~40K0.97×
28Vermont~4K0.97×
29Mississippi~20K0.95×
30Kansas~20K0.95×
31South Dakota~5K0.95×
32Arizona~40K0.94×
33Massachusetts~40K0.94×
34Iowa~20K0.94×
35Minnesota~30K0.93×
36Nevada~20K0.93×
37Nebraska~10K0.93×
38West Virginia~10K0.93×
39Colorado~30K0.92×
40Virginia~50K0.91×
41Texas~200K0.90×
42Hawaii~9K0.89×
43Missouri~30K0.88×
44Oregon~20K0.86×
45Oklahoma~20K0.86×
46Idaho~10K0.84×
47New Mexico~9K0.83×
48California~200K0.81×
49Washington~40K0.77×
50Utah~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Bulleit Bourbon, United States
0.61×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulleit Bourbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulleit Bourbon audience
#·InterestCategoryAffinity×
01Buffalo Trace BourbonFood & Beverages23.21×
02Wild Turkey (bourbon)Food & Beverages15.59×
03Woodford ReserveFood & Beverages14.63×
04Canadian whiskyFood & Beverages14.28×
05Maker's MarkFood & Beverages13.71×
06Jim BeamFood & Beverages12.59×
07Rye whiskeyFood & Beverages12.11×
08Crown RoyalFood & Beverages11.59×
09American whiskeyFood & Beverages10.49×
10Small batch whiskeyFood & Beverages10.23×
11Tennessee whiskeyFood & Beverages9.88×
12Blended whiskeyFood & Beverages9.23×
13Single malt whiskyFood & Beverages8.89×
14Irish whiskeyFood & Beverages7.44×
15Scotch whiskyFood & Beverages6.57×
16Bourbon whiskeyFood & Beverages6.17×
17WhiskyFood & Beverages4.36×
18Britney SpearsMusic & Radio3.82×
19Alcoholic beveragesFood & Beverages1.77×
20FIFA World Cup 2026Sports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulleit Bourbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulleit Bourbon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
SpiritualityBALANCE1.51×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulleit Bourbon audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.04×
CreativityOPEN1.08×
Career OrientationPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bulleit Bourbon's target market in United States?

Bulleit Bourbon's target market in United States covers an estimated 2,287,122 people, concentrated in California and Texas.

02

What is the gender split and age of Bulleit Bourbon customers?

33.9% of the Bulleit Bourbon audience are female, 66.1% are male, with an average age of 40.5 years.

03

Which brands do Bulleit Bourbon fans like most?

Bulleit Bourbon fans show strongest brand affinity for Tennessee whiskey (9.88×), Bourbon whiskey (6.17×), and Small batch whiskey (10.23×) over the country average.

04

Where do Bulleit Bourbon fans live in United States?

Bulleit Bourbon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bulleit Bourbon fans also like?

Beyond Bulleit Bourbon itself, the audience over-indexes on Bourbon whiskey (6.17×), Small batch whiskey (10.23×), American whiskey (10.49×), and Blended whiskey (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bulleit Bourbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulleit Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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