Bulleit Bourbon Audience in United States

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Bulleit Bourbon has an estimated audience of 2,283,599 people in United States. 33.9% are female, 66.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Tennessee whiskey, Bourbon whiskey, Small batch whiskey, American whiskey, Blended whiskey.

The average Bulleit Bourbon fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tennessee whiskey, Bourbon whiskey, Small batch whiskey, with strongest over-indexing on Tennessee whiskey (9.88× the country average). Demographically, the Bulleit Bourbon audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Bulleit Bourbon fans

Demographic split for Bulleit Bourbon audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.5
Estimated audience size2,283,599

Audience persona

The typical Bulleit Bourbon fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tennessee whiskey.

Top regions in United States

Top regions ranked by reach for Bulleit Bourbon in United States
RegionReachAffinity
California206,5450.82×
Texas187,8540.96×
Florida156,3521.01×
New York135,4991.06×
Ohio99,0341.41×
Illinois85,4991.12×
Pennsylvania81,1231.06×
Georgia73,9741.05×
North Carolina71,2441.04×
Kentucky69,0782.41×
Michigan67,3281.13×
New Jersey64,2061.11×
Tennessee54,2631.18×
Virginia53,9510.97×
Arizona48,0821.03×
Indiana44,6021.07×
Massachusetts43,3580.96×
Wisconsin41,2581.2×
Maryland38,2880.98×
South Carolina37,4781.09×
Washington36,8540.8×
Alabama35,3071.11×
Missouri34,4490.94×
Louisiana33,6741.14×
Colorado33,6620.94×
Minnesota31,8940.97×
Connecticut24,4491.07×
Oregon22,5480.86×
Oklahoma21,7630.86×
Nevada20,2710.92×
Arkansas19,1011.02×
Kansas17,5030.97×
Iowa17,0190.9×
Mississippi16,6280.88×
Utah11,4700.56×
Nebraska10,5920.92×
West Virginia9,3520.88×
Idaho9,0270.79×
Hawaii8,4980.87×
New Mexico8,4970.74×
New Hampshire8,4610.94×
Washington, District of Columbia7,4251.08×
Maine7,4080.91×
Rhode Island7,1880.99×
Montana6,2930.99×
Delaware5,6070.89×
Alaska4,7890.98×
South Dakota4,5750.87×
North Dakota4,3370.92×
Vermont3,4800.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulleit Bourbon audience
BrandAffinityCategory
Tennessee whiskey9.88×Food & Beverages
Bourbon whiskey6.17×Food & Beverages
Small batch whiskey10.23×Food & Beverages
American whiskey10.49×Food & Beverages
Blended whiskey9.23×Food & Beverages
Single malt whisky8.89×Food & Beverages
Whisky4.36×Food & Beverages
Wild Turkey (bourbon)15.59×Food & Beverages
Scotch whisky6.57×Food & Beverages
Buffalo Trace Bourbon23.21×Food & Beverages
Irish whiskey7.44×Food & Beverages
Woodford Reserve14.63×Food & Beverages
Rye whiskey12.11×Food & Beverages
Jim Beam12.59×Food & Beverages
Alcoholic beverages1.77×Food & Beverages
Canadian whisky14.28×Food & Beverages
Crown Royal11.59×Food & Beverages
Japanese whisky13.39×Food & Beverages
Alcohol2.72×Food & Beverages
Distilled beverage2.06×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulleit Bourbon audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
IndulgenceJOY1.94
Community OrientationOPEN1.59
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.34
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Bulleit Bourbon
CountryShare
United States64.2%
United Kingdom7.3%
Italy3.9%

See Bulleit Bourbon audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Bulleit Bourbon have in United States?

Bulleit Bourbon has an estimated audience of 2,283,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulleit Bourbon fans?

33.9% of Bulleit Bourbon fans are female, 66.1% are male, with an average age of 40.5 years.

Which brands do Bulleit Bourbon fans like most?

Bulleit Bourbon fans show strongest brand affinity for Tennessee whiskey (9.88×), Bourbon whiskey (6.17×), and Small batch whiskey (10.23×) over the country average.

Where do Bulleit Bourbon fans live in United States?

Bulleit Bourbon fans in United States are most concentrated in California (reach 206,545), Texas (reach 187,854), and Florida (reach 156,352). These three regions account for the largest share of the active audience.

What other brands do Bulleit Bourbon fans also like?

Beyond Bulleit Bourbon itself, the audience over-indexes on Bourbon whiskey (6.17×), Small batch whiskey (10.23×), American whiskey (10.49×), and Blended whiskey (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulleit Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.