Rascasse Audience Intelligence

Wild Turkey (bourbon) Target Market in United States

A data profile of the people who buy, follow and care about Wild Turkey (bourbon) in United States — modelled from more than twelve digital signal sources. Wild Turkey (bourbon) has an estimated audience of 2,108,480 people in United States.

#1400among Brand in United States#831in Food & Beverages

The average Wild Turkey (bourbon) fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Small batch whiskey, Tennessee whiskey, Bourbon whiskey, with strongest over-indexing on Small batch whiskey (14.25× the country average).

Demographically, the Wild Turkey (bourbon) audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Turkey (bourbon) fan in United States is more male, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Small batch whiskey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Turkey (bourbon) profile in United States.

Audience size
2.1M
in United States
Gender
33.4%♀
66.6% male
Age
39.6
average years
Country rank
#13666
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wild Turkey (bourbon)

33.4% are female, 66.6% are male, average age 39.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Wild Turkey (bourbon) audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.6
Estimated audience size2,108,480
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Wild Turkey (bourbon) audience in United States
Age bracketShare%
16-1913%
20-2925%
30-3923%
40-4920%
50+19%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Wild Turkey (bourbon) audience comes from United States.

Worldwide audience distribution share by country for Wild Turkey (bourbon)
CountryShare
United States53.1%
United Kingdom6.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Turkey (bourbon) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Turkey (bourbon) customers by region in United States
#RegionReachAffinity×
01Kansas~40K2.42×
02Kentucky~60K2.31×
03West Virginia~20K1.66×
04Maine~10K1.62×
05Ohio~90K1.34×
06Wisconsin~40K1.34×
07Indiana~50K1.27×
08Missouri~40K1.23×
09Pennsylvania~90K1.21×
10Tennessee~50K1.20×
11Vermont~4K1.20×
12Arkansas~20K1.17×
13Wyoming~4K1.16×
14New Hampshire~9K1.13×
15Iowa~20K1.12×
16Montana~7K1.12×
17Michigan~60K1.11×
18Minnesota~30K1.10×
19Mississippi~20K1.10×
20North Carolina~70K1.08×
21Alabama~30K1.08×
22Oklahoma~20K1.04×
23South Dakota~5K1.04×
24Nebraska~10K1.00×
25Virginia~50K0.99×
26North Dakota~4K0.98×
27South Carolina~30K0.95×
28Idaho~10K0.91×
29Illinois~60K0.89×
30Louisiana~20K0.88×
31Delaware~5K0.88×
32Maryland~30K0.87×
33Colorado~30K0.84×
34Georgia~50K0.82×
35Massachusetts~30K0.82×
36Connecticut~20K0.82×
37Rhode Island~5K0.79×
38Utah~10K0.76×
39New Jersey~40K0.75×
40Oregon~20K0.74×
41New Mexico~8K0.74×
42New York~90K0.72×
43Washington, District of Columbia~5K0.71×
44Florida~100K0.66×
45Washington~30K0.66×
46Texas~100K0.65×
47Hawaii~5K0.55×
48Arizona~20K0.52×
49California~100K0.51×
50Nevada~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Wild Turkey (bourbon), United States
0.50×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Turkey (bourbon) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Turkey (bourbon) audience
#·InterestCategoryAffinity×
01Paulaner BreweryFood & Beverages64.17×
02CognacFood & Beverages16.81×
03Woodford ReserveFood & Beverages16.13×
04Maker's MarkFood & Beverages16.03×
05Grey Goose (vodka)Food & Beverages15.60×
06Bulleit BourbonFood & Beverages15.59×
07Small batch whiskeyFood & Beverages14.25×
08The Macallan distilleryFood & Beverages13.10×
09Jameson Irish WhiskeyFood & Beverages13.00×
10Tennessee whiskeyFood & Beverages12.41×
11Blended whiskeyFood & Beverages11.74×
12Bourbon whiskeyFood & Beverages7.79×
13Scotch whiskyFood & Beverages7.10×
14White wineFood & Beverages7.06×
15Red wineFood & Beverages6.76×
16Tampa Bay BuccaneersSports4.95×
17SteakhouseFood & Beverages4.79×
18Wine tastingFood & Beverages4.38×
19Miami DolphinsSports4.25×
20Buffalo BillsSports4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Turkey (bourbon) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Turkey (bourbon) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.03×
PatriotismCONSERVATISM2.07×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Turkey (bourbon) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.60×
SpiritualityBALANCE0.62×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wild Turkey (bourbon)'s target market in United States?

Wild Turkey (bourbon)'s target market in United States covers an estimated 2,108,480 people, concentrated in California and Texas.

02

What is the gender split and age of Wild Turkey (bourbon) customers?

33.4% of the Wild Turkey (bourbon) audience are female, 66.6% are male, with an average age of 39.6 years.

03

Which brands do Wild Turkey (bourbon) fans like most?

Wild Turkey (bourbon) fans show strongest brand affinity for Small batch whiskey (14.25×), Tennessee whiskey (12.41×), and Bourbon whiskey (7.79×) over the country average.

04

Where do Wild Turkey (bourbon) fans live in United States?

Wild Turkey (bourbon) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Turkey (bourbon) fans also like?

Beyond Wild Turkey (bourbon) itself, the audience over-indexes on Tennessee whiskey (12.41×), Bourbon whiskey (7.79×), Cognac (16.81×), and Paulaner Brewery (64.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Turkey (bourbon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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