Wild Turkey (bourbon) Audience in United States

Wild Turkey (bourbon) logo

Wild Turkey (bourbon) has an estimated audience of 2,111,983 people in United States. 33.4% are female, 66.6% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Birthday Gifts, Unique Gifts, Urban Outfitters, Hasan Minhaj, Ken Griffey Jr..

The average Wild Turkey (bourbon) fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Birthday Gifts, Unique Gifts, Urban Outfitters, with strongest over-indexing on Birthday Gifts (11.11× the country average). Demographically, the Wild Turkey (bourbon) audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Wild Turkey (bourbon) fans

Demographic split for Wild Turkey (bourbon) audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.6
Estimated audience size2,111,983

Audience persona

The typical Wild Turkey (bourbon) fan in United States is more male, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Wild Turkey (bourbon) in United States
RegionReachAffinity
Texas122,1320.67×
California119,4050.51×
Florida94,7280.66×
New York92,1980.78×
Pennsylvania91,6771.29×
Ohio89,3331.37×
North Carolina71,0071.12×
Illinois64,1420.91×
Michigan63,9831.16×
Kentucky61,6052.33×
Georgia54,1470.83×
Tennessee52,1611.23×
Indiana51,0951.32×
Virginia50,7680.99×
Missouri42,4191.25×
Kansas40,7572.45×
New Jersey40,2530.75×
Wisconsin40,0781.26×
Massachusetts35,8590.86×
Minnesota33,9811.12×
Maryland32,0040.88×
Alabama31,5071.07×
South Carolina30,7500.97×
Colorado28,7910.86×
Washington27,9180.66×
Oklahoma24,6951.05×
Arizona21,2650.49×
Louisiana20,4480.75×
Arkansas20,0581.15×
Iowa19,3231.11×
Mississippi18,1771.04×
Oregon17,6720.73×
Connecticut16,9380.8×
West Virginia16,3001.66×
Utah14,0870.74×
Maine13,2761.75×
Nebraska10,4140.98×
New Hampshire9,6991.17×
Nevada9,6550.47×
Idaho9,2530.87×
New Mexico7,0560.67×
Montana6,5421.12×
Delaware5,0310.86×
Rhode Island4,9970.74×
South Dakota4,6790.96×
Vermont4,4831.21×
Washington, District of Columbia4,3860.69×
Hawaii4,2100.46×
North Dakota4,0200.93×
Wyoming3,5441.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild Turkey (bourbon) audience
BrandAffinityCategory
Birthday Gifts11.11×Kids & Family
Unique Gifts6.78×Shopping
Urban Outfitters2.38×Shopping
Hasan Minhaj10.89×Movies & TV
Ken Griffey Jr.7.8×Sports
edureka35.29×Business & Career
Graham Greene (actor)5.73×
Fernando Valenzuela9.46×Sports
Israel1.56×Travel & Leisure
Certified diabetes educator9.58×Business & Career
Regional Municipality of Niagara8.46×Travel & Leisure
Grover Cleveland5.93×Politics & Society
Ethnic studies11.02×Business & Career
Nebraska Cornhuskers football1.96×Sports
Days Out With Kids8.09×Travel & Leisure
Home staging2.72×Home & Garden
Haberler6.41×News
UK garage2.62×Music & Radio
Keeper (password manager)3×Technology & Electronics
Jesse Plemons1.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild Turkey (bourbon) audience
TraitClusterScore
IndulgenceJOY2.35
SustainabilityBALANCE2.25
PatriotismCONSERVATISM1.81
Design AffinityPREMIUM1.56
Early Adopter MentalityPOWER1.3
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Wild Turkey (bourbon)
CountryShare
United States55.6%
United Kingdom6.4%
Italy5.1%

See Wild Turkey (bourbon) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wild Turkey (bourbon) have in United States?

Wild Turkey (bourbon) has an estimated audience of 2,111,983 people in United States, concentrated in Texas and California.

What is the gender split and age of Wild Turkey (bourbon) fans?

33.4% of Wild Turkey (bourbon) fans are female, 66.6% are male, with an average age of 39.6 years.

Which brands do Wild Turkey (bourbon) fans like most?

Wild Turkey (bourbon) fans show strongest brand affinity for Birthday Gifts (11.11×), Unique Gifts (6.78×), and Urban Outfitters (2.38×) over the country average.

Where do Wild Turkey (bourbon) fans live in United States?

Wild Turkey (bourbon) fans in United States are most concentrated in Texas (reach 122,132), California (reach 119,405), and Florida (reach 94,728). These three regions account for the largest share of the active audience.

What other brands do Wild Turkey (bourbon) fans also like?

Beyond Wild Turkey (bourbon) itself, the audience over-indexes on Unique Gifts (6.78×), Urban Outfitters (2.38×), Hasan Minhaj (10.89×), and Ken Griffey Jr. (7.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Turkey (bourbon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.