Hennessy Audience in United States

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Hennessy has an estimated audience of 3,515,105 people in United States. 39.9% are female, 60.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Cognac, Rémy Martin, Single malt whisky, Courvoisier, Crown Royal.

The average Hennessy fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cognac, Rémy Martin, Single malt whisky, with strongest over-indexing on Cognac (16.77× the country average). Demographically, the Hennessy audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Hennessy fans

Demographic split for Hennessy audience in United States
MetricValue
Female39.9%
Male60.1%
Average age37.4
Estimated audience size3,515,105

Audience persona

The typical Hennessy fan in United States is more male, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cognac.

Top regions in United States

Top regions ranked by reach for Hennessy in United States
RegionReachAffinity
California544,2251.41×
Texas393,7011.3×
Florida314,6861.32×
New York253,8761.29×
Georgia143,3441.32×
Illinois141,9531.21×
Pennsylvania132,3911.12×
North Carolina124,5721.18×
Ohio108,8891.01×
New Jersey100,4681.12×
Virginia87,7551.02×
Michigan86,6980.94×
Arizona78,3861.09×
Massachusetts76,5261.11×
Washington74,4411.06×
Maryland74,0091.22×
Tennessee70,4961×
Indiana67,0951.04×
Louisiana64,8791.43×
Alabama58,2441.19×
South Carolina53,3971.01×
Colorado51,2250.92×
Missouri47,9360.85×
Wisconsin47,0010.89×
Nevada46,0031.35×
Minnesota44,9680.89×
Oregon41,5601.03×
Oklahoma41,3451.06×
Kentucky41,3060.94×
Connecticut37,6921.07×
Mississippi33,0241.14×
Arkansas27,9280.96×
Kansas26,3910.95×
Utah25,0490.8×
Iowa23,9060.83×
New Mexico18,3461.04×
Hawaii16,3831.08×
Nebraska16,1370.92×
Idaho12,7310.72×
West Virginia11,9530.73×
Rhode Island10,7790.96×
Washington, District of Columbia10,2890.97×
Delaware9,8061.01×
New Hampshire9,4070.68×
Maine7,9900.63×
Alaska6,7600.9×
South Dakota6,6040.81×
Montana6,1930.64×
North Dakota5,1060.71×
Vermont3,2420.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hennessy audience
BrandAffinityCategory
Cognac16.77×Food & Beverages
Rémy Martin17.22×Food & Beverages
Single malt whisky6.43×Food & Beverages
Courvoisier22.46×Food & Beverages
Crown Royal10.38×Food & Beverages
Bourbon whiskey3.74×Food & Beverages
Blended whiskey6.15×Food & Beverages
AutoZone1.94×Cars & Mobility
Whisky2.76×Food & Beverages
Tennessee whiskey5.38×Food & Beverages
Diddy3.17×Music & Radio
Vodka3.2×Food & Beverages
Irish whiskey4.87×Food & Beverages
Small batch whiskey5.69×Food & Beverages
Scotch whisky3.95×Food & Beverages
Wingstop1.94×Food & Beverages
Taco Bell1.7×Food & Beverages
Jameson Irish Whiskey7.52×Food & Beverages
The UPS Store1.89×Shopping
Don Julio7.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hennessy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
IndulgenceJOY1.92
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.3
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Hennessy
CountryShare
United States29.3%
United Kingdom4.6%
Germany4.4%

See Hennessy audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Hennessy have in United States?

Hennessy has an estimated audience of 3,515,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Hennessy fans?

39.9% of Hennessy fans are female, 60.1% are male, with an average age of 37.4 years.

Which brands do Hennessy fans like most?

Hennessy fans show strongest brand affinity for Cognac (16.77×), Rémy Martin (17.22×), and Single malt whisky (6.43×) over the country average.

Where do Hennessy fans live in United States?

Hennessy fans in United States are most concentrated in California (reach 544,225), Texas (reach 393,701), and Florida (reach 314,686). These three regions account for the largest share of the active audience.

What other brands do Hennessy fans also like?

Beyond Hennessy itself, the audience over-indexes on Rémy Martin (17.22×), Single malt whisky (6.43×), Courvoisier (22.46×), and Crown Royal (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hennessy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.