Crown Royal Audience in United States

Crown Royal logo

Crown Royal has an estimated audience of 2,401,276 people in United States. 39.4% are female, 60.6% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: High Noon, Tennessee whiskey, Jim Beam, Canadian whisky, Whisky.

The average Crown Royal fan in United States is 40.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include High Noon, Tennessee whiskey, Jim Beam, with strongest over-indexing on High Noon (21.73× the country average). Demographically, the Crown Royal audience skews more male with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Record label

Demographics of Crown Royal fans

Demographic split for Crown Royal audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.2
Estimated audience size2,401,276

Audience persona

The typical Crown Royal fan in United States is more male, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for High Noon.

Top regions in United States

Top regions ranked by reach for Crown Royal in United States
RegionReachAffinity
Texas300,0561.45×
California197,6130.75×
Florida175,2211.08×
Georgia96,1051.3×
North Carolina87,9861.22×
Ohio86,9141.17×
New York85,3380.64×
Pennsylvania80,6511×
Illinois71,2890.89×
Michigan65,1981.04×
Virginia55,4220.95×
Tennessee54,1221.12×
Arizona48,3880.99×
Indiana47,2811.08×
Louisiana46,5441.5×
Washington43,6900.91×
Alabama43,6151.3×
South Carolina42,2271.17×
Oklahoma39,2941.47×
Missouri37,6340.97×
New Jersey37,2000.61×
Maryland35,4560.86×
Wisconsin35,1690.97×
Colorado33,6020.89×
Kentucky32,1321.07×
Minnesota31,0060.9×
Massachusetts29,0480.61×
Arkansas28,4801.44×
Oregon26,0210.95×
Mississippi26,0091.31×
Nevada22,1840.96×
Kansas21,7581.15×
Iowa21,2341.07×
Utah16,5970.77×
Connecticut15,0420.62×
New Mexico14,5881.21×
West Virginia14,2331.27×
Nebraska12,8391.07×
Idaho10,7500.89×
Hawaii9,6680.94×
Maine7,1910.84×
New Hampshire6,2570.66×
South Dakota6,2001.12×
Montana6,1240.92×
North Dakota5,5921.13×
Delaware5,4820.83×
Alaska4,9050.95×
Washington, District of Columbia4,8150.67×
Rhode Island4,7100.62×
Wyoming3,5130.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crown Royal audience
BrandAffinityCategory
High Noon21.73×Movies & TV
Tennessee whiskey10.28×Food & Beverages
Jim Beam15.76×Food & Beverages
Canadian whisky17.83×Food & Beverages
Whisky4.11×Food & Beverages
Indianapolis Motor Speedway9.1×Sports
Jameson Irish Whiskey11.82×Food & Beverages
Bourbon whiskey4.65×Food & Beverages
NFL1.76×Sports
Texas Roadhouse2.34×Food & Beverages
Blended whiskey7.1×Food & Beverages
Single malt whisky6.73×Food & Beverages
Small batch whiskey7.12×Food & Beverages
Bacardi12.16×Food & Beverages
Wingstop2.56×Food & Beverages
Irish whiskey5.9×Food & Beverages
Hennessy8.96×Food & Beverages
Bulleit Bourbon11.1×Food & Beverages
Taco Bell2.2×Food & Beverages
Scotch whisky4.99×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crown Royal audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
Family OrientationCONSERVATISM1.3
IndulgenceJOY1.27
ExtroversionTHRILL1.19
Convenience OrientationPREMIUM1.19
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Crown Royal
CountryShare
United States74.6%
Canada10.7%
United Kingdom1.6%

See Crown Royal audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Crown Royal have in United States?

Crown Royal has an estimated audience of 2,401,276 people in United States, concentrated in Texas and California.

What is the gender split and age of Crown Royal fans?

39.4% of Crown Royal fans are female, 60.6% are male, with an average age of 40.2 years.

Which brands do Crown Royal fans like most?

Crown Royal fans show strongest brand affinity for High Noon (21.73×), Tennessee whiskey (10.28×), and Jim Beam (15.76×) over the country average.

Where do Crown Royal fans live in United States?

Crown Royal fans in United States are most concentrated in Texas (reach 300,056), California (reach 197,613), and Florida (reach 175,221). These three regions account for the largest share of the active audience.

What other brands do Crown Royal fans also like?

Beyond Crown Royal itself, the audience over-indexes on Tennessee whiskey (10.28×), Jim Beam (15.76×), Canadian whisky (17.83×), and Whisky (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crown Royal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.