Rascasse Audience Intelligence

Crown Royal Target Market in United States

Crown Royal has an estimated audience of 2.4M people in United States.

#8among Spirits in United States
#1357among brands in United States#772in Food & Beverages

The average Crown Royal fan in United States is 40.8 years old, more male, and lives primarily in Texas.

By number of fans, Crown Royal ranks #8 among the 336 objects in Spirits in United States — 2.9× the group median.

Its fans are 1.7 years older than the group average of 39.1.

Women make up 39.4% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 335 objects in Spirits, Crown Royal fans stand out for their interest in High Noon, Canadian whisky and Indianapolis Motor Speedway.

Most fans live in Texas, California, Florida.

Top affinities include High Noon, Canadian whisky, Jim Beam, with strongest over-indexing on High Noon (21.73× the country average).

Demographically, the Crown Royal audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

The typical Crown Royal fan in United States is more male, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for High Noon.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
39.4%♀
60.6% male
Age
40.8
average years
Country rank
#12515
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crown Royal

39.4% are female, 60.6% are male, average age 40.8.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Crown Royal audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.8
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Crown Royal audience in United States
Age bracketShare%
16-2414%
25-3423%
35-4422%
45-5422%
55+20%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Crown Royal audience comes from United States.

Worldwide audience distribution share by country for Crown Royal
CountryShare
United States74.4%
Canada9.5%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crown Royal customers by region in United States
#RegionReachAffinity×
01Louisiana~50K1.50×
02Oklahoma~40K1.41×
03Arkansas~30K1.39×
04Texas~200K1.37×
05West Virginia~20K1.36×
06Alabama~50K1.30×
07Mississippi~30K1.29×
08Georgia~100K1.22×
09New Mexico~20K1.21×
10North Dakota~7K1.20×
11Kansas~20K1.18×
12South Dakota~8K1.18×
13North Carolina~90K1.17×
14Ohio~100K1.15×
15South Carolina~40K1.14×
16Tennessee~60K1.07×
17Alaska~6K1.07×
18Kentucky~30K1.06×
19Iowa~20K1.06×
20Nebraska~10K1.06×
21Florida~200K1.04×
22Indiana~50K1.04×
23Wyoming~4K1.04×
24Pennsylvania~100K1.02×
25Michigan~70K1.00×
26Hawaii~10K0.98×
27Wisconsin~40K0.96×
28Nevada~20K0.96×
29Montana~7K0.96×
30Arizona~50K0.95×
31Oregon~30K0.95×
32Idaho~10K0.95×
33Missouri~40K0.94×
34Colorado~40K0.93×
35Virginia~60K0.92×
36Delaware~6K0.90×
37Minnesota~40K0.88×
38Illinois~80K0.87×
39Washington~50K0.87×
40Maryland~40K0.86×
41Maine~8K0.86×
42Vermont~4K0.79×
43Utah~20K0.77×
44New Hampshire~7K0.72×
45California~200K0.71×
46Rhode Island~5K0.68×
47Connecticut~20K0.63×
48New York~90K0.62×
49Massachusetts~30K0.61×
50New Jersey~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Crown Royal, United States
0.59×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crown Royal audience vs. the country average
#·InterestCategoryAffinity×
01High NoonMovies & TV21.73×
02Canadian whiskyFood & Beverages17.83×
03Jim BeamFood & Beverages15.76×
04BacardiFood & Beverages12.16×
05Jameson Irish WhiskeyFood & Beverages11.82×
06Tennessee whiskeyFood & Beverages10.28×
07Indianapolis Motor SpeedwaySports9.10×
08HennessyFood & Beverages8.96×
09Small batch whiskeyFood & Beverages7.12×
10Blended whiskeyFood & Beverages7.10×
11Single malt whiskyFood & Beverages6.73×
12Bourbon whiskeyFood & Beverages4.65×
13WhiskyFood & Beverages4.11×
14WingstopFood & Beverages2.56×
15Wendy'sFood & Beverages2.46×
16Taco BellFood & Beverages2.20×
17FIFA World CupSports1.91×
18NFLSports1.76×
19NBASports1.62×
20FIFA World Cup 2026Sports1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crown Royal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crown Royal audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crown Royal audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
TravellingTHRILL0.99×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crown Royal over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/crown-royal-32041” · Methodology