Rascasse Audience Intelligence

Jim Beam Target Market in United States

A data profile of the people who buy, follow and care about Jim Beam in United States — modelled from more than twelve digital signal sources. Jim Beam has an estimated audience of 2,258,866 people in United States.

#9among Spirits in United States#1298among Brand in United States#781in Food & Beverages

The average Jim Beam fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Small batch whiskey, Chivas Regal, Maker's Mark, with strongest over-indexing on Small batch whiskey (18.67× the country average).

Demographically, the Jim Beam audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jim Beam fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Small batch whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jim Beam profile in United States.

Audience size
2.3M
in United States
Gender
35.6%♀
64.4% male
Age
39.9
average years
Country rank
#12909
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jim Beam

35.6% are female, 64.4% are male, average age 39.9.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Jim Beam audience in United States
MetricValue
Female35.6%
Male64.4%
Average age39.9
Estimated audience size2,258,866
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Jim Beam audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Jim Beam audience comes from United States.

Worldwide audience distribution share by country for Jim Beam
CountryShare
United States32.1%
India5.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jim Beam audience in United States is strongest.

Fig. 05

Top regions by affinity

Jim Beam customers by region in United States
#RegionReachAffinity×
01Kentucky~100K3.59×
02Indiana~60K1.42×
03West Virginia~10K1.30×
04Tennessee~60K1.28×
05Alabama~40K1.16×
06Arkansas~20K1.15×
07Maine~9K1.14×
08Nebraska~10K1.13×
09Missouri~40K1.12×
10Ohio~80K1.11×
11North Carolina~70K1.07×
12Pennsylvania~80K1.06×
13South Carolina~40K1.06×
14Illinois~80K1.04×
15Virginia~60K1.04×
16Kansas~20K1.04×
17Oklahoma~30K1.01×
18New Mexico~10K1.01×
19Wisconsin~30K1.00×
20Iowa~20K0.99×
21Michigan~60K0.98×
22Louisiana~30K0.97×
23North Dakota~4K0.97×
24Mississippi~20K0.96×
25Alaska~5K0.95×
26Texas~200K0.94×
27South Dakota~5K0.94×
28Georgia~60K0.93×
29Vermont~4K0.93×
30Minnesota~30K0.90×
31Connecticut~20K0.90×
32New Hampshire~8K0.88×
33Washington, District of Columbia~6K0.88×
34Maryland~30K0.86×
35Delaware~5K0.86×
36Washington~40K0.85×
37Colorado~30K0.85×
38Florida~100K0.84×
39Massachusetts~40K0.84×
40Rhode Island~6K0.84×
41Montana~5K0.84×
42New York~100K0.83×
43Oregon~20K0.82×
44Hawaii~8K0.82×
45Idaho~9K0.80×
46Arizona~40K0.79×
47Utah~20K0.77×
48New Jersey~40K0.75×
49Nevada~20K0.72×
50California~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Jim Beam, United States
0.70×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jim Beam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jim Beam audience
#·InterestCategoryAffinity×
01Fortune BrandsBusiness & Career55.07×
02MorayTravel & Leisure38.50×
03Chivas RegalFood & Beverages35.64×
04Elijah CraigFood & Beverages33.51×
05Laphroaig distilleryFood & Beverages31.09×
06Woodford ReserveFood & Beverages28.87×
07GlenfiddichFood & Beverages28.24×
08Maker's MarkFood & Beverages27.96×
09Buffalo Trace DistilleryFood & Beverages27.79×
10Bulleit BourbonFood & Beverages25.13×
11Small batch whiskeyFood & Beverages18.67×
12Rye whiskeyFood & Beverages14.67×
13Tennessee whiskeyFood & Beverages13.31×
14Blended whiskeyFood & Beverages9.69×
15Total Wine & MoreFood & Beverages7.24×
16Bourbon whiskeyFood & Beverages6.58×
17Indiana Hoosiers footballSports6.25×
18WaterfowlPets & Animals5.87×
19MenardsHome & Garden4.28×
20TexasTravel & Leisure2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jim Beam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jim Beam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Quality AwarenessPREMIUM1.70×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jim Beam audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jim Beam's target market in United States?

Jim Beam's target market in United States covers an estimated 2,258,866 people, concentrated in Texas and California.

02

What is the gender split and age of Jim Beam customers?

35.6% of the Jim Beam audience are female, 64.4% are male, with an average age of 39.9 years.

03

Which brands do Jim Beam fans like most?

Jim Beam fans show strongest brand affinity for Small batch whiskey (18.67×), Chivas Regal (35.64×), and Maker's Mark (27.96×) over the country average.

04

Where do Jim Beam fans live in United States?

Jim Beam fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jim Beam fans also like?

Beyond Jim Beam itself, the audience over-indexes on Chivas Regal (35.64×), Maker's Mark (27.96×), Woodford Reserve (28.87×), and Bulleit Bourbon (25.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jim Beam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Beam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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