Jim Beam Audience in United States

Jim Beam logo

Jim Beam has an estimated audience of 2,256,781 people in United States. 35.6% are female, 64.4% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Small batch whiskey, Chivas Regal, Woodford Reserve, Bulleit Bourbon, Tennessee whiskey.

The average Jim Beam fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Small batch whiskey, Chivas Regal, Woodford Reserve, with strongest over-indexing on Small batch whiskey (18.67× the country average). Demographically, the Jim Beam audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Jim Beam fans

Demographic split for Jim Beam audience in United States
MetricValue
Female35.6%
Male64.4%
Average age39.9
Estimated audience size2,256,781

Audience persona

The typical Jim Beam fan in United States is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Small batch whiskey.

Top regions in United States

Top regions ranked by reach for Jim Beam in United States
RegionReachAffinity
Texas198,0811.02×
California179,1030.72×
Florida139,1920.91×
Kentucky112,5913.98×
New York107,8330.86×
Illinois84,5921.13×
Pennsylvania83,4591.1×
Ohio78,8331.13×
North Carolina74,8831.1×
Georgia68,6270.99×
Virginia59,9771.09×
Tennessee59,8261.32×
Indiana59,7111.45×
Michigan58,9991×
New Jersey44,6480.78×
Missouri42,7041.17×
Washington39,2660.87×
Alabama38,4761.22×
South Carolina37,7761.11×
Arizona37,3160.81×
Massachusetts36,5000.82×
Wisconsin33,5260.99×
Maryland32,1010.83×
Colorado30,6000.86×
Minnesota28,3490.88×
Louisiana27,2350.94×
Oklahoma26,6131.06×
Arkansas22,5761.21×
Oregon19,9730.77×
Kansas18,7651.06×
Connecticut18,7170.83×
Iowa18,3960.99×
Mississippi18,0260.97×
Nevada15,3790.7×
Utah14,0510.7×
West Virginia13,2901.26×
Nebraska12,9161.14×
New Mexico10,5070.93×
Maine8,6181.07×
Idaho7,5290.67×
Hawaii7,3090.75×
New Hampshire7,1000.8×
Washington, District of Columbia5,6610.83×
Rhode Island5,4580.76×
Delaware4,8170.77×
Montana4,4400.71×
South Dakota4,3540.83×
Alaska4,0350.84×
North Dakota4,0180.87×
Vermont2,9310.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jim Beam audience
BrandAffinityCategory
Small batch whiskey18.67×Food & Beverages
Chivas Regal35.64×Food & Beverages
Woodford Reserve28.87×Food & Beverages
Bulleit Bourbon25.13×Food & Beverages
Tennessee whiskey13.31×Food & Beverages
Buffalo Trace Distillery27.79×Food & Beverages
Glenfiddich28.24×Food & Beverages
Bourbon whiskey6.58×Food & Beverages
Laphroaig distillery31.09×Food & Beverages
Moray38.5×Travel & Leisure
Menards4.28×Home & Garden
Total Wine & More7.24×Food & Beverages
Rye whiskey14.67×Food & Beverages
Blended whiskey9.69×Food & Beverages
Fortune Brands55.07×Business & Career
Indiana Hoosiers football6.25×Sports
AutoZone2.87×Cars & Mobility
Texas2.64×Travel & Leisure
Elijah Craig33.51×Food & Beverages
Waterfowl5.87×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jim Beam audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
IndulgenceJOY2.2
Family OrientationCONSERVATISM1.63
Convenience OrientationPREMIUM1.5
PatriotismCONSERVATISM1.42
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Jim Beam
CountryShare
United States32.5%
Germany5.9%
India5.8%

See Jim Beam audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Jim Beam have in United States?

Jim Beam has an estimated audience of 2,256,781 people in United States, concentrated in Texas and California.

What is the gender split and age of Jim Beam fans?

35.6% of Jim Beam fans are female, 64.4% are male, with an average age of 39.9 years.

Which brands do Jim Beam fans like most?

Jim Beam fans show strongest brand affinity for Small batch whiskey (18.67×), Chivas Regal (35.64×), and Woodford Reserve (28.87×) over the country average.

Where do Jim Beam fans live in United States?

Jim Beam fans in United States are most concentrated in Texas (reach 198,081), California (reach 179,103), and Florida (reach 139,192). These three regions account for the largest share of the active audience.

What other brands do Jim Beam fans also like?

Beyond Jim Beam itself, the audience over-indexes on Chivas Regal (35.64×), Woodford Reserve (28.87×), Bulleit Bourbon (25.13×), and Tennessee whiskey (13.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Beam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.