Glenfiddich Audience in United States

Glenfiddich logo

Glenfiddich has an estimated audience of 1,337,987 people in United States. 40.0% are female, 60.0% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Summer house, Aperol, Canadian whisky, Laphroaig distillery, Chivas Regal.

The average Glenfiddich fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Summer house, Aperol, Canadian whisky, with strongest over-indexing on Summer house (94.44× the country average). Demographically, the Glenfiddich audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Glenfiddich fans

Demographic split for Glenfiddich audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.9
Estimated audience size1,337,987

Audience persona

The typical Glenfiddich fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Summer house.

Top regions in United States

Top regions ranked by reach for Glenfiddich in United States
RegionReachAffinity
California194,4171.32×
Texas150,4081.31×
Florida133,6211.48×
New York118,1741.58×
Illinois59,5671.34×
New Jersey55,2831.62×
Pennsylvania45,8141.02×
Georgia44,4401.08×
Virginia41,4551.27×
North Carolina41,0761.02×
Michigan40,8021.17×
Ohio35,7280.87×
Massachusetts32,8421.25×
Washington32,5881.21×
Maryland30,0231.31×
Arizona25,6630.94×
Tennessee22,9620.86×
Missouri22,2401.03×
Colorado22,1811.05×
Indiana21,6700.89×
Oregon16,8831.1×
Minnesota16,2830.85×
Nevada16,1971.25×
Wisconsin15,7740.78×
South Carolina15,3420.76×
Connecticut15,2911.14×
Alabama15,1320.81×
Oklahoma12,2230.82×
Louisiana11,9730.69×
Kentucky11,2340.67×
Kansas11,2291.06×
Utah9,6510.81×
Arkansas9,5320.86×
Iowa9,2330.84×
Mississippi6,7880.62×
Washington, District of Columbia6,6261.65×
Hawaii6,1791.07×
Idaho5,8840.88×
Nebraska5,3240.79×
New Hampshire5,0270.95×
New Mexico4,7150.7×
Maine4,5280.94×
West Virginia4,0220.65×
Rhode Island3,8110.89×
Delaware3,7671.02×
Alaska3,3821.18×
Montana2,6730.72×
South Dakota2,0180.65×
North Dakota1,8890.69×
Vermont1,6620.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glenfiddich audience
BrandAffinityCategory
Summer house94.44×Travel & Leisure
Aperol81.63×Food & Beverages
Canadian whisky64.91×Food & Beverages
Laphroaig distillery75.77×Food & Beverages
Chivas Regal43.32×Food & Beverages
Scotch whisky15.24×Food & Beverages
Glenmorangie41.77×Food & Beverages
Moray59.23×Travel & Leisure
Single malt scotch27.62×Food & Beverages
Moscow mule55.2×Food & Beverages
Blended whiskey13.28×Food & Beverages
Courvoisier42.57×Food & Beverages
Single malt whisky11.94×Food & Beverages
Total Wine & More8.98×Food & Beverages
Dewar's47.06×Food & Beverages
Cognac14.01×Food & Beverages
Menards4.1×Home & Garden
Country Music Association Awards12.6×Music & Radio
Iced tea10.21×Food & Beverages
Small batch whiskey9.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glenfiddich audience
TraitClusterScore
Luxury OrientationPREMIUM2.85
LGBTQ+ IdentityOPEN2.67
Community OrientationOPEN2.64
IndulgenceJOY2.09
Quality AwarenessPREMIUM2.02
Design AffinityPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Glenfiddich
CountryShare
United States18.0%
India16.3%
United Kingdom7.8%

See Glenfiddich audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Glenfiddich have in United States?

Glenfiddich has an estimated audience of 1,337,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Glenfiddich fans?

40.0% of Glenfiddich fans are female, 60.0% are male, with an average age of 37.9 years.

Which brands do Glenfiddich fans like most?

Glenfiddich fans show strongest brand affinity for Summer house (94.44×), Aperol (81.63×), and Canadian whisky (64.91×) over the country average.

Where do Glenfiddich fans live in United States?

Glenfiddich fans in United States are most concentrated in California (reach 194,417), Texas (reach 150,408), and Florida (reach 133,621). These three regions account for the largest share of the active audience.

What other brands do Glenfiddich fans also like?

Beyond Glenfiddich itself, the audience over-indexes on Aperol (81.63×), Canadian whisky (64.91×), Laphroaig distillery (75.77×), and Chivas Regal (43.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenfiddich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.