Rascasse Audience Intelligence

Glenfiddich Target Market in United States

A data profile of the people who buy, follow and care about Glenfiddich in United States — modelled from more than twelve digital signal sources. Glenfiddich has an estimated audience of 1,336,654 people in United States.

#25among Spirits in United States#1976among Brand in United States#1131in Food & Beverages

The average Glenfiddich fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Summer house, Aperol, Canadian whisky, with strongest over-indexing on Summer house (94.44× the country average).

Demographically, the Glenfiddich audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glenfiddich fan in United States is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Summer house.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glenfiddich profile in United States.

Audience size
1.3M
in United States
Gender
40.0%♀
60.0% male
Age
37.9
average years
Country rank
#19323
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glenfiddich

40.0% are female, 60.0% are male, average age 37.9.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Glenfiddich audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.9
Estimated audience size1,336,654
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Glenfiddich audience in United States
Age bracketShare%
16-1916%
20-2927%
30-3923%
40-4920%
50+14%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Glenfiddich audience comes from United States.

Worldwide audience distribution share by country for Glenfiddich
CountryShare
United States17.9%
India16.3%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glenfiddich audience in United States is strongest.

Fig. 05

Top regions by affinity

Glenfiddich customers by region in United States
#RegionReachAffinity×
01New York~100K1.54×
02New Jersey~50K1.53×
03Washington, District of Columbia~6K1.42×
04Florida~100K1.38×
05Maryland~30K1.31×
06Texas~100K1.25×
07Alaska~4K1.24×
08California~200K1.23×
09Illinois~50K1.23×
10Washington~30K1.23×
11Nevada~20K1.23×
12Virginia~40K1.22×
13Massachusetts~30K1.22×
14Michigan~40K1.12×
15Connecticut~10K1.11×
16Oregon~20K1.07×
17Delaware~4K1.05×
18Hawaii~6K1.04×
19Georgia~40K1.03×
20Kansas~10K1.02×
21New Hampshire~5K1.02×
22Pennsylvania~50K1.01×
23Colorado~20K1.01×
24Maine~5K1.01×
25Missouri~20K0.99×
26North Carolina~40K0.97×
27Rhode Island~4K0.94×
28Vermont~2K0.93×
29Arizona~30K0.92×
30Idaho~6K0.92×
31Indiana~20K0.90×
32Arkansas~10K0.89×
33South Dakota~3K0.89×
34Oklahoma~10K0.87×
35Montana~3K0.87×
36Ohio~40K0.86×
37Tennessee~20K0.86×
38Minnesota~20K0.86×
39Utah~10K0.86×
40Nebraska~6K0.86×
41North Dakota~2K0.86×
42Iowa~9K0.85×
43Wisconsin~20K0.82×
44Alabama~20K0.82×
45West Virginia~5K0.81×
46New Mexico~5K0.80×
47South Carolina~20K0.79×
48Kentucky~10K0.77×
49Louisiana~10K0.76×
50Mississippi~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Glenfiddich, United States
0.75×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glenfiddich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glenfiddich audience
#·InterestCategoryAffinity×
01Summer houseTravel & Leisure94.44×
02AperolFood & Beverages81.63×
03Laphroaig distilleryFood & Beverages75.77×
04Canadian whiskyFood & Beverages64.91×
05MorayTravel & Leisure59.23×
06Moscow muleFood & Beverages55.20×
07Dewar'sFood & Beverages47.06×
08Chivas RegalFood & Beverages43.32×
09CourvoisierFood & Beverages42.57×
10GlenmorangieFood & Beverages41.77×
11Single malt scotchFood & Beverages27.62×
12The Macallan distilleryFood & Beverages20.03×
13Scotch whiskyFood & Beverages15.24×
14CognacFood & Beverages14.01×
15Blended whiskeyFood & Beverages13.28×
16Country Music Association AwardsMusic & Radio12.60×
17Single malt whiskyFood & Beverages11.94×
18Iced teaFood & Beverages10.21×
19Total Wine & MoreFood & Beverages8.98×
20MenardsHome & Garden4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glenfiddich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glenfiddich audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
Luxury OrientationPREMIUM1.88×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glenfiddich audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
CreativityOPEN0.86×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Glenfiddich's target market in United States?

Glenfiddich's target market in United States covers an estimated 1,336,654 people, concentrated in California and Texas.

02

What is the gender split and age of Glenfiddich customers?

40.0% of the Glenfiddich audience are female, 60.0% are male, with an average age of 37.9 years.

03

Which brands do Glenfiddich fans like most?

Glenfiddich fans show strongest brand affinity for Summer house (94.44×), Aperol (81.63×), and Canadian whisky (64.91×) over the country average.

04

Where do Glenfiddich fans live in United States?

Glenfiddich fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Glenfiddich fans also like?

Beyond Glenfiddich itself, the audience over-indexes on Aperol (81.63×), Canadian whisky (64.91×), Laphroaig distillery (75.77×), and Chivas Regal (43.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Glenfiddich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenfiddich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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