Rascasse Audience Intelligence

Jameson Irish Whiskey Target Market in United States

A data profile of the people who buy, follow and care about Jameson Irish Whiskey in United States — modelled from more than twelve digital signal sources. Jameson Irish Whiskey has an estimated audience of 2,914,173 people in United States.

#6among Spirits in United States#1084among Brand in United States#657in Food & Beverages

The average Jameson Irish Whiskey fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Irish whiskey, Tennessee whiskey, Blended whiskey, with strongest over-indexing on Irish whiskey (12.12× the country average).

Demographically, the Jameson Irish Whiskey audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jameson Irish Whiskey fan in United States is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Irish whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jameson Irish Whiskey profile in United States.

Audience size
2.9M
in United States
Gender
40.3%♀
59.7% male
Age
39.5
average years
Country rank
#10552
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jameson Irish Whiskey

40.3% are female, 59.7% are male, average age 39.5.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Jameson Irish Whiskey audience in United States
MetricValue
Female40.3%
Male59.7%
Average age39.5
Estimated audience size2,914,173
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Jameson Irish Whiskey audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3923%
40-4921%
50+19%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Jameson Irish Whiskey audience comes from United States.

Worldwide audience distribution share by country for Jameson Irish Whiskey
CountryShare
United States49.1%
India12.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jameson Irish Whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Jameson Irish Whiskey customers by region in United States
#RegionReachAffinity×
01Alaska~8K1.27×
02Vermont~6K1.20×
03Maine~10K1.17×
04Connecticut~30K1.15×
05Kansas~30K1.14×
06Pennsylvania~100K1.10×
07Minnesota~50K1.09×
08Ohio~100K1.08×
09Massachusetts~60K1.08×
10Idaho~20K1.08×
11Colorado~50K1.06×
12Montana~9K1.06×
13New Hampshire~10K1.05×
14Oregon~30K1.04×
15Nevada~30K1.04×
16Wisconsin~50K1.03×
17Nebraska~20K1.03×
18Delaware~8K1.03×
19Hawaii~10K1.02×
20Rhode Island~9K1.02×
21Tennessee~60K1.00×
22Oklahoma~30K1.00×
23Arkansas~20K1.00×
24New York~200K0.99×
25New Jersey~70K0.99×
26North Dakota~6K0.99×
27Michigan~70K0.98×
28Missouri~50K0.98×
29Maryland~50K0.97×
30South Dakota~7K0.97×
31Iowa~20K0.96×
32West Virginia~10K0.96×
33Illinois~90K0.95×
34South Carolina~40K0.95×
35Indiana~50K0.94×
36Washington, District of Columbia~8K0.94×
37North Carolina~80K0.92×
38New Mexico~10K0.92×
39Virginia~60K0.91×
40Washington~50K0.91×
41Louisiana~30K0.91×
42Texas~200K0.90×
43Florida~200K0.90×
44Alabama~40K0.90×
45Mississippi~20K0.89×
46Georgia~80K0.87×
47Arizona~50K0.87×
48Kentucky~30K0.87×
49California~300K0.85×
50Utah~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Jameson Irish Whiskey, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jameson Irish Whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jameson Irish Whiskey audience
#·InterestCategoryAffinity×
01GlenfiddichFood & Beverages13.58×
02Jim BeamFood & Beverages13.37×
03Wild Turkey (bourbon)Food & Beverages13.00×
04Irish whiskeyFood & Beverages12.12×
05Maker's MarkFood & Beverages11.82×
06Blended whiskeyFood & Beverages11.71×
07The Macallan distilleryFood & Beverages11.63×
08Woodford ReserveFood & Beverages11.59×
09Bulleit BourbonFood & Beverages11.44×
10Tennessee whiskeyFood & Beverages11.36×
11Small batch whiskeyFood & Beverages11.12×
12Johnnie WalkerFood & Beverages10.81×
13Single malt whiskyFood & Beverages9.86×
14Crown RoyalFood & Beverages9.75×
15Jack Daniel'sFood & Beverages9.71×
16Scotch whiskyFood & Beverages5.94×
17Bourbon whiskeyFood & Beverages5.77×
18WhiskyFood & Beverages4.46×
19FIFA World CupSports1.70×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jameson Irish Whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jameson Irish Whiskey audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
ExtroversionTHRILL1.53×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jameson Irish Whiskey audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
Design AffinityPREMIUM1.06×
Quality AwarenessPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jameson Irish Whiskey's target market in United States?

Jameson Irish Whiskey's target market in United States covers an estimated 2,914,173 people, concentrated in California and Texas.

02

What is the gender split and age of Jameson Irish Whiskey customers?

40.3% of the Jameson Irish Whiskey audience are female, 59.7% are male, with an average age of 39.5 years.

03

Which brands do Jameson Irish Whiskey fans like most?

Jameson Irish Whiskey fans show strongest brand affinity for Irish whiskey (12.12×), Tennessee whiskey (11.36×), and Blended whiskey (11.71×) over the country average.

04

Where do Jameson Irish Whiskey fans live in United States?

Jameson Irish Whiskey fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jameson Irish Whiskey fans also like?

Beyond Jameson Irish Whiskey itself, the audience over-indexes on Tennessee whiskey (11.36×), Blended whiskey (11.71×), Small batch whiskey (11.12×), and Single malt whisky (9.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jameson Irish Whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jameson Irish Whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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