Jameson Irish Whiskey Audience in United States

Jameson Irish Whiskey logo

Jameson Irish Whiskey has an estimated audience of 6,785 people in United States. 40.3% are female, 59.7% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Irish whiskey, Tennessee whiskey, Blended whiskey, Small batch whiskey, Single malt whisky.

The average Jameson Irish Whiskey fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Irish whiskey, Tennessee whiskey, Blended whiskey, with strongest over-indexing on Irish whiskey (12.12× the country average). Demographically, the Jameson Irish Whiskey audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Jameson Irish Whiskey fans

Demographic split for Jameson Irish Whiskey audience in United States
MetricValue
Female40.3%
Male59.7%
Average age39.5
Estimated audience size6,785

Audience persona

The typical Jameson Irish Whiskey fan in United States is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Irish whiskey.

Top regions in United States

Top regions ranked by reach for Jameson Irish Whiskey in United States
RegionReachAffinity
California273,4710.85×
Texas244,6780.98×
Florida181,8850.92×
New York172,5641.06×
Pennsylvania114,8741.17×
Ohio100,6351.12×
Illinois99,7251.03×
North Carolina84,6110.97×
Georgia82,5990.92×
Michigan78,3521.03×
New Jersey75,1901.02×
Virginia66,9700.94×
Massachusetts63,2261.1×
Tennessee60,8451.04×
Washington55,2930.95×
Indiana51,1630.96×
Arizona50,9320.86×
Colorado49,4641.08×
Maryland48,5190.97×
Missouri47,6661.02×
Wisconsin45,6751.04×
Minnesota44,4121.06×
South Carolina41,3140.94×
Alabama35,6960.88×
Oregon35,3511.06×
Connecticut34,1411.17×
Kentucky33,3700.91×
Louisiana33,3200.89×
Oklahoma33,1371.03×
Nevada29,5841.05×
Kansas25,0251.09×
Arkansas25,0191.04×
Iowa22,7140.95×
Mississippi20,5120.86×
Utah18,8280.72×
Idaho16,1441.11×
Nebraska15,5831.07×
Maine13,0281.25×
New Mexico12,3420.85×
Hawaii11,8690.95×
West Virginia11,7160.86×
New Hampshire11,5391.01×
Rhode Island8,8120.95×
Alaska8,7691.41×
Montana8,4401.05×
Washington, District of Columbia8,2880.95×
Delaware7,5650.94×
Vermont6,8051.33×
South Dakota5,7370.85×
North Dakota5,5100.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jameson Irish Whiskey audience
BrandAffinityCategory
Irish whiskey12.12×Food & Beverages
Tennessee whiskey11.36×Food & Beverages
Blended whiskey11.71×Food & Beverages
Small batch whiskey11.12×Food & Beverages
Single malt whisky9.86×Food & Beverages
Bourbon whiskey5.77×Food & Beverages
Whisky4.46×Food & Beverages
Jim Beam13.37×Food & Beverages
Scotch whisky5.94×Food & Beverages
Wild Turkey (bourbon)13×Food & Beverages
Johnnie Walker10.81×Food & Beverages
Bulleit Bourbon11.44×Food & Beverages
Woodford Reserve11.59×Food & Beverages
Glenfiddich13.58×Food & Beverages
Crown Royal9.75×Food & Beverages
Friends1.59×Movies & TV
Texas Roadhouse1.88×Food & Beverages
American whiskey6.45×Food & Beverages
Rye whiskey8.62×Food & Beverages
American football1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jameson Irish Whiskey audience
TraitClusterScore
IndulgenceJOY1.94
LGBTQ+ IdentityOPEN1.81
PatriotismCONSERVATISM1.4
Convenience OrientationPREMIUM1.31
Design AffinityPREMIUM1.3
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Jameson Irish Whiskey
CountryShare
Philippines8.2%
Hungary7.2%
Romania6.4%

See Jameson Irish Whiskey audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Jameson Irish Whiskey have in United States?

Jameson Irish Whiskey has an estimated audience of 6,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Jameson Irish Whiskey fans?

40.3% of Jameson Irish Whiskey fans are female, 59.7% are male, with an average age of 39.5 years.

Which brands do Jameson Irish Whiskey fans like most?

Jameson Irish Whiskey fans show strongest brand affinity for Irish whiskey (12.12×), Tennessee whiskey (11.36×), and Blended whiskey (11.71×) over the country average.

Where do Jameson Irish Whiskey fans live in United States?

Jameson Irish Whiskey fans in United States are most concentrated in California (reach 273,471), Texas (reach 244,678), and Florida (reach 181,885). These three regions account for the largest share of the active audience.

What other brands do Jameson Irish Whiskey fans also like?

Beyond Jameson Irish Whiskey itself, the audience over-indexes on Tennessee whiskey (11.36×), Blended whiskey (11.71×), Small batch whiskey (11.12×), and Single malt whisky (9.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jameson Irish Whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.