Rascasse Audience Intelligence

Woodford Reserve Target Market in United States

A data profile of the people who buy, follow and care about Woodford Reserve in United States — modelled from more than twelve digital signal sources. Woodford Reserve has an estimated audience of 2,159,574 people in United States.

#10among Spirits in United States#1370among Brand in United States#814in Food & Beverages

The average Woodford Reserve fan in United States is 40.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tennessee whiskey, Wild Turkey (bourbon), Buffalo Trace Bourbon, with strongest over-indexing on Tennessee whiskey (9.41× the country average).

Demographically, the Woodford Reserve audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woodford Reserve fan in United States is more male, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Tennessee whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woodford Reserve profile in United States.

Audience size
2.2M
in United States
Gender
33.0%♀
67.0% male
Age
40.7
average years
Country rank
#13413
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Woodford Reserve

33.0% are female, 67.0% are male, average age 40.7.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Woodford Reserve audience in United States
MetricValue
Female33.0%
Male67.0%
Average age40.7
Estimated audience size2,159,574
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Woodford Reserve audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3923%
40-4922%
50+21%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Woodford Reserve audience comes from United States.

Worldwide audience distribution share by country for Woodford Reserve
CountryShare
United States53.8%
United Kingdom7.3%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woodford Reserve audience in United States is strongest.

Fig. 05

Top regions by affinity

Woodford Reserve customers by region in United States
#RegionReachAffinity×
01Kentucky~100K5.09×
02Indiana~60K1.58×
03Ohio~90K1.36×
04Tennessee~60K1.30×
05West Virginia~10K1.19×
06Michigan~70K1.18×
07Alabama~30K1.15×
08Illinois~80K1.12×
09Georgia~70K1.10×
10Louisiana~30K1.09×
11Mississippi~20K1.09×
12South Carolina~30K1.08×
13Washington, District of Columbia~7K1.08×
14Arkansas~20K1.05×
15Florida~200K1.04×
16North Carolina~70K1.03×
17Missouri~40K1.03×
18Virginia~50K1.01×
19Wisconsin~30K0.99×
20Oklahoma~20K0.99×
21Kansas~20K0.99×
22Texas~200K0.98×
23Nebraska~10K0.98×
24Maryland~30K0.94×
25New Jersey~50K0.91×
26Connecticut~20K0.90×
27Iowa~20K0.89×
28New Hampshire~7K0.88×
29Alaska~4K0.88×
30Pennsylvania~60K0.87×
31Delaware~5K0.86×
32Rhode Island~6K0.84×
33Massachusetts~40K0.83×
34New York~100K0.82×
35Colorado~30K0.82×
36Nevada~20K0.81×
37Maine~6K0.80×
38South Dakota~4K0.80×
39Montana~5K0.78×
40North Dakota~3K0.78×
41Vermont~3K0.76×
42Arizona~30K0.75×
43Minnesota~20K0.75×
44New Mexico~8K0.75×
45Hawaii~7K0.73×
46Idaho~8K0.72×
47Washington~30K0.68×
48California~200K0.66×
49Oregon~20K0.65×
50Utah~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Woodford Reserve, United States
0.52×1.00×5.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woodford Reserve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woodford Reserve audience
#·InterestCategoryAffinity×
01Buffalo Trace BourbonFood & Beverages24.86×
02Wild Turkey (bourbon)Food & Beverages16.13×
03Canadian whiskyFood & Beverages14.68×
04Japanese whiskyFood & Beverages14.17×
05Maker's MarkFood & Beverages14.15×
06Bulleit BourbonFood & Beverages13.75×
07Jim BeamFood & Beverages12.38×
08Rye whiskeyFood & Beverages12.14×
09High NoonMovies & TV11.00×
10American whiskeyFood & Beverages9.59×
11Tennessee whiskeyFood & Beverages9.41×
12Small batch whiskeyFood & Beverages8.85×
13Single malt whiskyFood & Beverages7.66×
14Blended whiskeyFood & Beverages7.37×
15Irish whiskeyFood & Beverages6.51×
16Scotch whiskyFood & Beverages5.38×
17Bourbon whiskeyFood & Beverages5.27×
18WhiskyFood & Beverages3.83×
19Popeyes Louisiana KitchenFood & Beverages2.63×
20Distilled beverageFood & Beverages2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woodford Reserve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woodford Reserve audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
IndulgenceJOY1.47×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woodford Reserve audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.02×
Community OrientationOPEN1.02×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Woodford Reserve's target market in United States?

Woodford Reserve's target market in United States covers an estimated 2,159,574 people, concentrated in Texas and California.

02

What is the gender split and age of Woodford Reserve customers?

33.0% of the Woodford Reserve audience are female, 67.0% are male, with an average age of 40.7 years.

03

Which brands do Woodford Reserve fans like most?

Woodford Reserve fans show strongest brand affinity for Tennessee whiskey (9.41×), Wild Turkey (bourbon) (16.13×), and Buffalo Trace Bourbon (24.86×) over the country average.

04

Where do Woodford Reserve fans live in United States?

Woodford Reserve fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Woodford Reserve fans also like?

Beyond Woodford Reserve itself, the audience over-indexes on Wild Turkey (bourbon) (16.13×), Buffalo Trace Bourbon (24.86×), Bourbon whiskey (5.27×), and Maker's Mark (14.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Woodford Reserve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woodford Reserve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →