Woodford Reserve Audience in United States

Woodford Reserve logo

Woodford Reserve has an estimated audience of 2,153,121 people in United States. 33.0% are female, 67.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Tennessee whiskey, Wild Turkey (bourbon), Buffalo Trace Bourbon, Bourbon whiskey, American whiskey.

The average Woodford Reserve fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tennessee whiskey, Wild Turkey (bourbon), Buffalo Trace Bourbon, with strongest over-indexing on Tennessee whiskey (9.41× the country average). Demographically, the Woodford Reserve audience skews more male with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Woodford Reserve fans

Demographic split for Woodford Reserve audience in United States
MetricValue
Female33.0%
Male67.0%
Average age40.7
Estimated audience size2,153,121

Audience persona

The typical Woodford Reserve fan in United States is more male, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tennessee whiskey.

Top regions in United States

Top regions ranked by reach for Woodford Reserve in United States
RegionReachAffinity
Texas189,3621.02×
California164,7630.7×
Florida148,8891.02×
Kentucky144,2655.34×
New York101,2040.84×
Ohio95,7031.44×
Illinois83,7601.17×
Georgia76,3491.15×
North Carolina70,3811.09×
Michigan67,3281.2×
Indiana64,3461.64×
Pennsylvania64,2100.89×
Tennessee57,7211.34×
Virginia55,3721.06×
New Jersey51,6930.94×
Missouri37,7681.09×
Massachusetts36,0780.85×
South Carolina35,1131.08×
Alabama34,8141.16×
Arizona34,2820.78×
Maryland34,0990.92×
Wisconsin32,1840.99×
Washington30,7290.71×
Louisiana29,0941.05×
Colorado28,2640.83×
Oklahoma23,8261×
Minnesota23,3820.76×
Connecticut19,3210.89×
Mississippi18,0581.02×
Arkansas17,8381.01×
Nevada16,7610.8×
Oregon16,2750.66×
Kansas16,1970.95×
Iowa15,8820.9×
West Virginia11,3771.13×
Nebraska10,5260.97×
Utah9,0980.47×
Idaho7,2460.67×
New Hampshire6,9720.82×
New Mexico6,9450.64×
Washington, District of Columbia6,8601.06×
Hawaii6,1100.66×
Maine5,7060.74×
Rhode Island5,4650.8×
Delaware4,4840.75×
Montana4,1730.7×
South Dakota3,5910.72×
Alaska3,0630.67×
North Dakota2,8710.65×
Vermont2,2820.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woodford Reserve audience
BrandAffinityCategory
Tennessee whiskey9.41×Food & Beverages
Wild Turkey (bourbon)16.13×Food & Beverages
Buffalo Trace Bourbon24.86×Food & Beverages
Bourbon whiskey5.27×Food & Beverages
American whiskey9.59×Food & Beverages
Small batch whiskey8.85×Food & Beverages
Bulleit Bourbon13.75×Food & Beverages
Rye whiskey12.14×Food & Beverages
Whisky3.83×Food & Beverages
Single malt whisky7.66×Food & Beverages
Canadian whisky14.68×Food & Beverages
Irish whiskey6.51×Food & Beverages
Jim Beam12.38×Food & Beverages
Blended whiskey7.37×Food & Beverages
Scotch whisky5.38×Food & Beverages
Japanese whisky14.17×Food & Beverages
Distilled beverage2.08×Food & Beverages
Alcohol2.7×Food & Beverages
Alcoholic beverages1.52×Food & Beverages
USC Trojans football10.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woodford Reserve audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
IndulgenceJOY1.89
Family OrientationCONSERVATISM1.63
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.39
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Woodford Reserve
CountryShare
United States53.8%
United Kingdom7.3%
Germany3.7%

See Woodford Reserve audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Woodford Reserve have in United States?

Woodford Reserve has an estimated audience of 2,153,121 people in United States, concentrated in Texas and California.

What is the gender split and age of Woodford Reserve fans?

33.0% of Woodford Reserve fans are female, 67.0% are male, with an average age of 40.7 years.

Which brands do Woodford Reserve fans like most?

Woodford Reserve fans show strongest brand affinity for Tennessee whiskey (9.41×), Wild Turkey (bourbon) (16.13×), and Buffalo Trace Bourbon (24.86×) over the country average.

Where do Woodford Reserve fans live in United States?

Woodford Reserve fans in United States are most concentrated in Texas (reach 189,362), California (reach 164,763), and Florida (reach 148,889). These three regions account for the largest share of the active audience.

What other brands do Woodford Reserve fans also like?

Beyond Woodford Reserve itself, the audience over-indexes on Wild Turkey (bourbon) (16.13×), Buffalo Trace Bourbon (24.86×), Bourbon whiskey (5.27×), and American whiskey (9.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woodford Reserve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.