Rascasse Audience Intelligence

BuzzBallz Target Market in United States

BuzzBallz has an estimated audience of 4.6M people in United States.

#1among Spirits in United States
#818among brands in United States#494in Food & Beverages

The average BuzzBallz fan in United States is 35.7 years old, more female, and lives primarily in California.

By number of fans, BuzzBallz ranks #1 among the 336 objects in Spirits in United States — 5.5× the group median.

Its fans are 3.5 years younger than the group average of 39.2.

Women make up 60.8% of the fan base, 17.8 percentage points more than the group average.

Compared with the other 335 objects in Spirits, BuzzBallz fans stand out for their interest in International education, Kesha and Scarface (1983 film).

Most fans live in California, Texas, New York.

Top affinities include International education, Kesha, Scarface (1983 film), with strongest over-indexing on International education (7.41× the country average).

Demographically, the BuzzBallz audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical BuzzBallz fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for International education.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.6M
in United States
Gender
60.8%♀
39.2% male
Age
35.7
average years
Country rank
#7363
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of BuzzBallz

60.8% are female, 39.2% are male, average age 35.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for BuzzBallz audience in United States
MetricValue
Female60.8%
Male39.2%
Average age35.7
Estimated audience size4.6M
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the BuzzBallz audience in United States
Age bracketShare%
16-2434%
25-3420%
35-4415%
45-5416%
55+16%
Fig. 04

Worldwide distribution

27.5%

of the worldwide BuzzBallz audience comes from United States.

Worldwide audience distribution share by country for BuzzBallz
CountryShare
United States27.5%
Mexico22.7%
United Kingdom17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BuzzBallz customers by region in United States
#RegionReachAffinity×
01California~1M2.07×
02Nevada~90K1.99×
03New Mexico~50K1.89×
04Arizona~200K1.82×
05Texas~600K1.78×
06Illinois~200K1.41×
07Kansas~50K1.25×
08Colorado~90K1.20×
09Utah~50K1.17×
10Indiana~100K1.12×
11Oregon~60K1.10×
12Oklahoma~60K1.10×
13Washington~100K1.09×
14Arkansas~40K1.08×
15New York~300K1.07×
16New Jersey~100K1.07×
17Georgia~200K1.05×
18Maryland~90K1.05×
19North Carolina~200K1.04×
20Kentucky~60K1.04×
21Nebraska~30K1.00×
22Pennsylvania~200K0.97×
23Minnesota~70K0.94×
24Connecticut~50K0.94×
25Hawaii~20K0.94×
26Tennessee~90K0.93×
27Idaho~20K0.92×
28Wisconsin~70K0.91×
29Delaware~10K0.90×
30Florida~300K0.88×
31Alabama~60K0.87×
32Mississippi~40K0.87×
33South Carolina~60K0.86×
34Louisiana~50K0.85×
35North Dakota~9K0.85×
36Rhode Island~10K0.84×
37Wyoming~7K0.84×
38Iowa~40K0.83×
39Virginia~90K0.81×
40South Dakota~10K0.81×
41Massachusetts~80K0.79×
42Washington, District of Columbia~7K0.79×
43Alaska~7K0.76×
44Maine~10K0.75×
45West Virginia~20K0.73×
46Missouri~60K0.72×
47Ohio~100K0.69×
48Michigan~90K0.69×
49Montana~10K0.65×
50New Hampshire~10K0.64×
Fig. 06

Affinity by region

Affinity by region — BuzzBallz, United States
0.64×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BuzzBallz audience vs. the country average
#·InterestCategoryAffinity×
01International educationBusiness & Career7.41×
02KeshaMusic & Radio6.34×
03Scarface (1983 film)Movies & TV4.72×
04Disneyland ParisTravel & Leisure3.95×
05BumbleInternet & Social Media3.88×
06TikTokInternet & Social Media3.35×
07Diane KeatonMovies & TV2.43×
08Google DriveTechnology & Electronics2.23×
09CocktailFood & Beverages2.14×
10Outback SteakhouseFood & Beverages2.14×
11Wine tastingFood & Beverages2.03×
12Fast food restaurantsFood & Beverages2.01×
13Fast casual restaurantsFood & Beverages2.00×
14LunchFood & Beverages1.82×
15Deal of the dayShopping1.69×
16Anime and manga fandomLiterature1.69×
17Mobile gameGames1.65×
18PhilanthropyArts & Culture1.61×
19Italian cuisineFood & Beverages1.54×
20KFCFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BuzzBallz audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BuzzBallz audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BuzzBallz audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.95×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BuzzBallz over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/buzzballz-10004789” · Methodology