Rascasse Audience Intelligence

BuzzBallz Target Market in United States

A data profile of the people who buy, follow and care about BuzzBallz in United States — modelled from more than twelve digital signal sources. BuzzBallz has an estimated audience of 3,592,258 people in United States.

#920among Brand in United States#567in Food & Beverages

The average BuzzBallz fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TikTok, Google Drive, Cocktail, with strongest over-indexing on TikTok (3.35× the country average).

Demographically, the BuzzBallz audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BuzzBallz fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for TikTok.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BuzzBallz profile in United States.

Audience size
3.6M
in United States
Gender
60.8%♀
39.2% male
Age
34.9
average years
Country rank
#8821
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BuzzBallz

60.8% are female, 39.2% are male, average age 34.9.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for BuzzBallz audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.9
Estimated audience size3,592,258
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the BuzzBallz audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

37.9%

of the worldwide BuzzBallz audience comes from United States.

Worldwide audience distribution share by country for BuzzBallz
CountryShare
United States37.9%
United Kingdom22.0%
Mexico17.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BuzzBallz audience in United States is strongest.

Fig. 05

Top regions by affinity

BuzzBallz customers by region in United States
#RegionReachAffinity×
01California~1M2.07×
02Nevada~90K1.99×
03New Mexico~40K1.89×
04Arizona~200K1.82×
05Texas~700K1.78×
06Illinois~200K1.41×
07Kansas~40K1.25×
08Colorado~80K1.20×
09Utah~50K1.17×
10Indiana~90K1.12×
11Oregon~60K1.10×
12Oklahoma~50K1.10×
13Washington~100K1.09×
14Arkansas~40K1.08×
15New York~300K1.07×
16New Jersey~100K1.07×
17Georgia~100K1.05×
18Maryland~80K1.05×
19North Carolina~100K1.04×
20Kentucky~60K1.04×
21Nebraska~20K1.00×
22Pennsylvania~100K0.97×
23Minnesota~60K0.94×
24Connecticut~40K0.94×
25Hawaii~20K0.94×
26Tennessee~80K0.93×
27Idaho~20K0.92×
28Wisconsin~60K0.91×
29Delaware~10K0.90×
30Florida~300K0.88×
31Alabama~50K0.87×
32Mississippi~30K0.87×
33South Carolina~60K0.86×
34Louisiana~50K0.85×
35North Dakota~8K0.85×
36Rhode Island~10K0.84×
37Wyoming~6K0.84×
38Iowa~30K0.83×
39Virginia~90K0.81×
40South Dakota~8K0.81×
41Massachusetts~70K0.79×
42Washington, District of Columbia~10K0.79×
43Alaska~7K0.76×
44Maine~10K0.75×
45West Virginia~20K0.73×
46Missouri~50K0.72×
47Ohio~100K0.69×
48Michigan~80K0.69×
49Montana~8K0.65×
50New Hampshire~10K0.64×
Fig. 06

Affinity by region

Affinity by region — BuzzBallz, United States
0.64×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BuzzBallz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BuzzBallz audience
#·InterestCategoryAffinity×
01International educationBusiness & Career7.41×
02KeshaMusic & Radio6.34×
03Scarface (1983 film)Movies & TV4.72×
04Disneyland ParisTravel & Leisure3.95×
05TikTokInternet & Social Media3.35×
06Diane KeatonMovies & TV2.43×
07Google DriveTechnology & Electronics2.23×
08CocktailFood & Beverages2.14×
09Outback SteakhouseFood & Beverages2.14×
10Wine tastingFood & Beverages2.03×
11Fast food restaurantsFood & Beverages2.01×
12Fast casual restaurantsFood & Beverages2.00×
13LunchFood & Beverages1.82×
14Deal of the dayShopping1.69×
15Anime and manga fandomLiterature1.69×
16Mobile gameGames1.65×
17PhilanthropyArts & Culture1.61×
18Italian cuisineFood & Beverages1.54×
19KFCFood & Beverages1.52×
207-ElevenShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BuzzBallz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BuzzBallz audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BuzzBallz audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.95×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BuzzBallz's target market in United States?

BuzzBallz's target market in United States covers an estimated 3,592,258 people, concentrated in California and Texas.

02

What is the gender split and age of BuzzBallz customers?

60.8% of the BuzzBallz audience are female, 39.2% are male, with an average age of 34.9 years.

03

Which brands do BuzzBallz fans like most?

BuzzBallz fans show strongest brand affinity for TikTok (3.35×), Google Drive (2.23×), and Cocktail (2.14×) over the country average.

04

Where do BuzzBallz fans live in United States?

BuzzBallz fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do BuzzBallz fans also like?

Beyond BuzzBallz itself, the audience over-indexes on Google Drive (2.23×), Cocktail (2.14×), International education (7.41×), and Diane Keaton (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See BuzzBallz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BuzzBallz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →