Smirnoff Audience in United States

Smirnoff logo

Smirnoff has an estimated audience of 2,447,109 people in United States. 50.6% are female, 49.4% are male, average age 36.7. Top regions: Texas, California, Florida. Top brand affinities: Concurrent Versions System, Televisions, Instant messaging, Food and drink, Ted Danson.

The average Smirnoff fan in United States is 36.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Concurrent Versions System, Televisions, Instant messaging, with strongest over-indexing on Concurrent Versions System (3.59× the country average). Demographically, the Smirnoff audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Smirnoff fans

Demographic split for Smirnoff audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.7
Estimated audience size2,447,109

Audience persona

The typical Smirnoff fan in United States is balanced, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Concurrent Versions System.

Top regions in United States

Top regions ranked by reach for Smirnoff in United States
RegionReachAffinity
Texas396,8131.89×
California353,0051.31×
Florida193,5521.17×
New York136,5991×
North Carolina84,8601.15×
Georgia79,5111.05×
New Jersey75,4811.21×
Pennsylvania74,7500.91×
Ohio72,5400.96×
Illinois71,3370.88×
Arizona61,9541.24×
Michigan55,7700.87×
Virginia55,5910.93×
Tennessee54,3931.11×
Indiana53,3601.19×
Massachusetts46,6440.97×
Maryland46,5721.11×
Kentucky39,4901.29×
Colorado38,9521.01×
Washington36,8260.75×
Alabama36,6111.07×
Missouri36,2750.92×
Louisiana34,8261.1×
Oklahoma34,5381.27×
South Carolina34,0190.92×
Minnesota29,7130.85×
Wisconsin28,0770.76×
Nevada25,8701.09×
Arkansas25,0331.24×
Kansas24,5181.27×
Connecticut22,5510.92×
Iowa21,2451.05×
Mississippi20,8121.03×
Oregon20,5840.73×
Utah19,3250.88×
New Mexico17,8971.46×
West Virginia14,5111.27×
Nebraska11,3970.93×
Idaho10,2800.84×
Hawaii8,9830.85×
Rhode Island6,4640.83×
New Hampshire6,2700.65×
Washington, District of Columbia5,5780.76×
Montana5,4160.8×
South Dakota5,3600.95×
Maine5,2450.6×
North Dakota4,9630.99×
Delaware4,9520.73×
Alaska4,7040.9×
Wyoming2,9410.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smirnoff audience
BrandAffinityCategory
Concurrent Versions System3.59×Technology & Electronics
Televisions2.2×Technology & Electronics
Instant messaging2.95×Internet & Social Media
Food and drink1.7×Food & Beverages
Ted Danson12.16×Movies & TV
Quinceañera (telenovela)5.68×Movies & TV
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Menards3.33×Home & Garden
Adventure2.37×Travel & Leisure
Savannah Guthrie3.96×Movies & TV
Philosophy2.12×Business & Career
Vodka4.48×Food & Beverages
Video games1.9×Games
Final Destination2.98×Movies & TV
Movies1.51×Movies & TV
Mobile phones1.85×Technology & Electronics
Godzilla3.22×Movies & TV
Young Sheldon3.96×Movies & TV
Alcoholic beverages1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smirnoff audience
TraitClusterScore
ExtroversionTHRILL1.43
Convenience OrientationPREMIUM1.41
IndulgenceJOY1.37
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.02
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Smirnoff
CountryShare
United States24.5%
Brazil9.4%
United Kingdom5.8%

See Smirnoff audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Smirnoff have in United States?

Smirnoff has an estimated audience of 2,447,109 people in United States, concentrated in Texas and California.

What is the gender split and age of Smirnoff fans?

50.6% of Smirnoff fans are female, 49.4% are male, with an average age of 36.7 years.

Which brands do Smirnoff fans like most?

Smirnoff fans show strongest brand affinity for Concurrent Versions System (3.59×), Televisions (2.2×), and Instant messaging (2.95×) over the country average.

Where do Smirnoff fans live in United States?

Smirnoff fans in United States are most concentrated in Texas (reach 396,813), California (reach 353,005), and Florida (reach 193,552). These three regions account for the largest share of the active audience.

What other brands do Smirnoff fans also like?

Beyond Smirnoff itself, the audience over-indexes on Televisions (2.2×), Instant messaging (2.95×), Food and drink (1.7×), and Ted Danson (12.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smirnoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.