Alcoholic beverages Audience in United States

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Alcoholic beverages has an estimated audience of 109,839,125 people in United States. 53.2% are female, 46.8% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Google Drive, Savannah Guthrie, LabCorp, Animal Liberation Orchestra, Casey.

The average Alcoholic beverages fan in United States is 40.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Drive, Savannah Guthrie, LabCorp, with strongest over-indexing on Google Drive (1.72× the country average). Demographically, the Alcoholic beverages audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Alcoholic beverages fans

Demographic split for Alcoholic beverages audience in United States
MetricValue
Female53.2%
Male46.8%
Average age40.8
Estimated audience size109,839,125

Audience persona

The typical Alcoholic beverages fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Alcoholic beverages in United States
RegionReachAffinity
Texas11,502,7011.22×
California10,325,6730.85×
Florida5,760,4090.77×
Indiana4,590,0002.5×
Illinois4,302,2851.18×
Ohio4,093,3911.21×
New York4,057,8640.66×
Pennsylvania3,724,3251.01×
North Carolina3,166,6210.96×
Michigan3,162,7031.1×
Georgia3,134,7660.93×
Tennessee2,611,7781.19×
Arizona2,331,6781.04×
Virginia2,182,5260.82×
Kentucky2,079,6271.51×
Wisconsin2,051,1811.24×
New Jersey1,985,3210.71×
South Carolina1,904,0021.15×
Missouri1,838,7891.04×
Alabama1,776,8071.16×
Washington1,620,8620.74×
Louisiana1,536,0291.08×
Colorado1,498,7140.87×
Minnesota1,488,3400.95×
Oklahoma1,415,1001.16×
Maryland1,393,7940.74×
Massachusetts1,363,1000.63×
Oregon1,199,4250.95×
Arkansas1,037,4681.15×
Mississippi1,031,7151.14×
Iowa1,024,9461.13×
Kansas905,5531.05×
Nevada874,2320.82×
Connecticut813,1760.74×
West Virginia730,3121.43×
Utah715,6420.73×
Nebraska653,5781.19×
New Mexico596,3481.08×
Idaho533,8350.97×
New Hampshire329,9910.76×
Hawaii321,3220.68×
South Dakota317,4321.25×
Maine315,5720.8×
North Dakota315,1341.4×
Montana293,2240.96×
Delaware235,0000.78×
Rhode Island216,2750.62×
Alaska200,7350.85×
Washington, District of Columbia161,2870.49×
Wyoming156,8570.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alcoholic beverages audience
BrandAffinityCategory
Google Drive1.72×Technology & Electronics
Savannah Guthrie2.39×Movies & TV
LabCorp2.04×Health
Animal Liberation Orchestra1.7×Music & Radio
Casey1.58×Music & Radio
Scooby-Doo1.58×Movies & TV
Google News1.73×News
Ana de Armas2.06×Movies & TV
Homo sapiens1.7×Kids & Family
Aritzia2.22×Fashion & Accessoires
Maltese (dog)1.83×Pets & Animals
Google Calendar1.94×Internet & Social Media
Word1.62×Kids & Family
JellyRoll2.29×Music & Radio
Beyin1.77×Health
Purchase discount2.23×Shopping
Princess Polly2.48×Fashion & Accessoires
Coach1.72×Fashion & Accessoires
Bob Evans (musician)2.22×Music & Radio
First-time home buyer grant1.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alcoholic beverages audience
TraitClusterScore
IndulgenceJOY1.34
Design AffinityPREMIUM1.23
Healthy LifestyleBALANCE1.13
SustainabilityBALANCE1.05
ExtroversionTHRILL1.02
Early Adopter MentalityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Alcoholic beverages
CountryShare
United States21.0%
Japan6.1%
Italy5.4%

See Alcoholic beverages audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Alcoholic beverages have in United States?

Alcoholic beverages has an estimated audience of 109,839,125 people in United States, concentrated in Texas and California.

What is the gender split and age of Alcoholic beverages fans?

53.2% of Alcoholic beverages fans are female, 46.8% are male, with an average age of 40.8 years.

Which brands do Alcoholic beverages fans like most?

Alcoholic beverages fans show strongest brand affinity for Google Drive (1.72×), Savannah Guthrie (2.39×), and LabCorp (2.04×) over the country average.

Where do Alcoholic beverages fans live in United States?

Alcoholic beverages fans in United States are most concentrated in Texas (reach 11,502,701), California (reach 10,325,673), and Florida (reach 5,760,409). These three regions account for the largest share of the active audience.

What other brands do Alcoholic beverages fans also like?

Beyond Alcoholic beverages itself, the audience over-indexes on Savannah Guthrie (2.39×), LabCorp (2.04×), Animal Liberation Orchestra (1.7×), and Casey (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.