Rascasse Audience Intelligence

Alcoholic beverages Audience in United States

A data profile of the people who buy, follow and care about Alcoholic beverages in United States — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 109,839,125 people in United States.

#35among Lifestyle cluster in United States#43among Topic in United States#6in Food & Beverages

The average Alcoholic beverages fan in United States is 40.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nancy Mace, Google Drive, Savannah Guthrie, with strongest over-indexing on Nancy Mace (2.38× the country average).

Demographically, the Alcoholic beverages audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alcoholic beverages fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alcoholic beverages profile in United States.

Audience size
109.8M
in United States
Gender
53.2%♀
46.8% male
Age
40.8
average years
Country rank
#57
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alcoholic beverages fans

53.2% are female, 46.8% are male, average age 40.8.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Alcoholic beverages audience in United States
MetricValue
Female53.2%
Male46.8%
Average age40.8
Estimated audience size109,839,125
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Alcoholic beverages audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Alcoholic beverages audience comes from United States.

Worldwide audience distribution share by country for Alcoholic beverages
CountryShare
United States21.0%
Japan6.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alcoholic beverages audience in United States is strongest.

Fig. 05

Top regions by affinity

Alcoholic beverages fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~4.5M2.22×
02Kentucky~2M1.40×
03West Virginia~700K1.37×
04North Dakota~300K1.33×
05Alabama~2M1.22×
06Mississippi~1M1.21×
07Virginia~3M1.20×
08Arkansas~1M1.20×
09South Dakota~300K1.19×
10Texas~11M1.17×
11Wisconsin~2M1.16×
12Nebraska~600K1.15×
13Tennessee~2.5M1.14×
14Louisiana~1.5M1.14×
15Oklahoma~1.5M1.14×
16Ohio~4M1.13×
17South Carolina~2M1.12×
18New Mexico~600K1.12×
19Iowa~1M1.11×
20Kansas~900K1.09×
21Illinois~4M1.08×
22Michigan~3M1.04×
23Missouri~2M1.02×
24North Carolina~3.5M1.01×
25Arizona~2.5M1.01×
26Idaho~500K0.99×
27Montana~300K0.98×
28Pennsylvania~3.5M0.97×
29Alaska~200K0.95×
30Minnesota~1.5M0.93×
31Oregon~1M0.92×
32Georgia~3M0.91×
33Delaware~300K0.90×
34Maine~300K0.87×
35Nevada~900K0.86×
36California~10M0.85×
37New Hampshire~400K0.85×
38Vermont~200K0.85×
39Colorado~1.5M0.84×
40Hawaii~400K0.79×
41Rhode Island~300K0.78×
42Florida~5.5M0.77×
43Maryland~1.5M0.77×
44Connecticut~900K0.77×
45Utah~700K0.76×
46Washington~1.5M0.75×
47New Jersey~2M0.73×
48Washington, District of Columbia~200K0.69×
49New York~4M0.67×
50Massachusetts~1.5M0.66×
Fig. 06

Affinity by region

Affinity by region — Alcoholic beverages, United States
0.66×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alcoholic beverages audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires2.48×
02Savannah GuthrieMovies & TV2.39×
03Nancy MacePolitics & Society2.38×
04JellyRollMusic & Radio2.29×
05Purchase discountShopping2.23×
06AritziaFashion & Accessoires2.22×
07Bob Evans (musician)Music & Radio2.22×
08Ana de ArmasMovies & TV2.06×
09LabCorpHealth2.04×
10Google CalendarInternet & Social Media1.94×
11Maltese (dog)Pets & Animals1.83×
12BeyinHealth1.77×
13Google NewsNews1.73×
14Google DriveTechnology & Electronics1.72×
15CoachFashion & Accessoires1.72×
16Animal Liberation OrchestraMusic & Radio1.70×
17Homo sapiensKids & Family1.70×
18WordKids & Family1.62×
19CaseyMusic & Radio1.58×
20Scooby-DooMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alcoholic beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.19×
Luxury OrientationPREMIUM1.12×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.78×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alcoholic beverages have in United States?

Alcoholic beverages has an estimated audience of 109,839,125 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Alcoholic beverages fans?

53.2% of Alcoholic beverages fans are female, 46.8% are male, with an average age of 40.8 years.

03

Which brands do Alcoholic beverages fans like most?

Alcoholic beverages fans show strongest brand affinity for Nancy Mace (2.38×), Google Drive (1.72×), and Savannah Guthrie (2.39×) over the country average.

04

Where do Alcoholic beverages fans live in United States?

Alcoholic beverages fans in United States are most concentrated in Texas (reach ~11M), California (reach ~10M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Alcoholic beverages fans also like?

Beyond Alcoholic beverages itself, the audience over-indexes on Google Drive (1.72×), Savannah Guthrie (2.39×), LabCorp (2.04×), and Animal Liberation Orchestra (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Alcoholic beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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