Alcoholic beverages Audience in Spain
Alcoholic beverages has an estimated audience of 15,374,700 people in Spain. 55.3% are female, 44.7% are male, average age 44.9. Top regions: Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities: The Residents, Sanofi, Blended whiskey, Wuhan, Topps.
The average Alcoholic beverages fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities include The Residents, Sanofi, Blended whiskey, with strongest over-indexing on The Residents (1.53× the country average). Demographically, the Alcoholic beverages audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 44.9 |
| Estimated audience size | 15,374,700 |
Audience persona
The typical Alcoholic beverages fan in Spain is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for The Residents.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,142,868 | 0.38× |
| Catalonia | 1,019,877 | 0.37× |
| Comunidad Valenciana | 873,940 | 0.51× |
| Community of Madrid | 746,671 | 0.29× |
| Canary Islands | 523,024 | 0.68× |
| Region of Murcia | 516,379 | 0.98× |
| Extremadura | 487,417 | 1.47× |
| Castilla-La Mancha | 424,711 | 0.68× |
| Principality of Asturias | 405,151 | 1.12× |
| Aragon | 367,058 | 0.91× |
| Cantabria | 361,154 | 1.86× |
| Castile and León | 359,774 | 0.54× |
| Navarre | 337,851 | 1.75× |
| Balearic Islands | 321,495 | 0.74× |
| Galicia | 285,608 | 0.4× |
| Basque Autonomous Country | 250,805 | 0.44× |
| La Rioja | 235,125 | 3.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Residents | 1.53× | Music & Radio |
| Sanofi | 1.88× | Health |
| Blended whiskey | 1.52× | Food & Beverages |
| Wuhan | 1.61× | Travel & Leisure |
| Topps | 2× | Games |
| Telematics | 1.54× | Technology & Electronics |
| Cashback website | 1.52× | Shopping |
| Mathematical optimization | 1.63× | Business & Career |
| Japanese whisky | 1.52× | Food & Beverages |
| Abbott Laboratories | 1.61× | Health |
| NoSQL | 1.52× | Technology & Electronics |
| Mint (candy) | 1.55× | Food & Beverages |
| Stir frying | 1.51× | Food & Beverages |
| Canton of Jura | 1.77× | Travel & Leisure |
| Forest Stewardship Council | 1.68× | Politics & Society |
| Venosa | 1.52× | Travel & Leisure |
| Viessmann | 1.6× | Home & Garden |
| Energizer | 1.82× | Home & Garden |
| Indian whisky | 1.57× | Food & Beverages |
| The Economic Times | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 0.94 |
| Urban Lifestyle | OPEN | 0.92 |
| DIY Mentality | THRILL | 0.92 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — France
- Alcoholic beverages — Italy
- Alcoholic beverages — Brazil
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
- Alcoholic beverages — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Alcoholic beverages have in Spain?
Alcoholic beverages has an estimated audience of 15,374,700 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Alcoholic beverages fans?
55.3% of Alcoholic beverages fans are female, 44.7% are male, with an average age of 44.9 years.
Which brands do Alcoholic beverages fans like most?
Alcoholic beverages fans show strongest brand affinity for The Residents (1.53×), Sanofi (1.88×), and Blended whiskey (1.52×) over the country average.
Where do Alcoholic beverages fans live in Spain?
Alcoholic beverages fans in Spain are most concentrated in Andalusia (reach 1,142,868), Catalonia (reach 1,019,877), and Comunidad Valenciana (reach 873,940). These three regions account for the largest share of the active audience.
What other brands do Alcoholic beverages fans also like?
Beyond Alcoholic beverages itself, the audience over-indexes on Sanofi (1.88×), Blended whiskey (1.52×), Wuhan (1.61×), and Topps (2×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.