A data profile of the people who buy, follow and care about Alcoholic beverages in Spain — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 15,374,700 people in Spain.
The average Alcoholic beverages fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Sanofi, The Residents, Blended whiskey, with strongest over-indexing on Sanofi (1.88× the country average).
Demographically, the Alcoholic beverages audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Spain is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Sanofi.
The key figures that characterise the Alcoholic beverages profile in Spain.
55.3% are female, 44.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 44.9 |
| Estimated audience size | 15,374,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Alcoholic beverages audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.31× | |
| 02 | Cantabria | ~200K | 1.09× | |
| 03 | Navarre | ~200K | 1.08× | |
| 04 | Extremadura | ~300K | 1.05× | |
| 05 | Principality of Asturias | ~400K | 1.01× | |
| 06 | Region of Murcia | ~500K | 1.00× | |
| 07 | Aragon | ~400K | 0.99× | |
| 08 | Castilla-La Mancha | ~600K | 0.97× | |
| 09 | Balearic Islands | ~400K | 0.97× | |
| 10 | Canary Islands | ~700K | 0.95× | |
| 11 | Castile and León | ~600K | 0.95× | |
| 12 | Galicia | ~700K | 0.94× | |
| 13 | Basque Autonomous Country | ~500K | 0.94× | |
| 14 | Comunidad Valenciana | ~1.5M | 0.88× | |
| 15 | Andalusia | ~2.5M | 0.84× | |
| 16 | Catalonia | ~2.5M | 0.82× | |
| 17 | Community of Madrid | ~2M | 0.82× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Topps | Games | 2.00× | ||
| 02 | Flor de Caña | Food & Beverages | 1.90× | ||
| 03 | Sanofi | Health | 1.88× | ||
| 04 | Energizer | Home & Garden | 1.82× | ||
| 05 | Canton of Jura | Travel & Leisure | 1.77× | ||
| 06 | Forest Stewardship Council | Politics & Society | 1.68× | ||
| 07 | Mathematical optimization | Business & Career | 1.63× | ||
| 08 | Wuhan | Travel & Leisure | 1.61× | ||
| 09 | Abbott Laboratories | Health | 1.61× | ||
| 10 | Viessmann | Home & Garden | 1.60× | ||
| 11 | Indian whisky | Food & Beverages | 1.57× | ||
| 12 | Mint (candy) | Food & Beverages | 1.55× | ||
| 13 | Telematics | Technology & Electronics | 1.54× | ||
| 14 | The Residents | Music & Radio | 1.53× | ||
| 15 | Blended whiskey | Food & Beverages | 1.52× | ||
| 16 | Cashback website | Shopping | 1.52× | ||
| 17 | Japanese whisky | Food & Beverages | 1.52× | ||
| 18 | NoSQL | Technology & Electronics | 1.52× | ||
| 19 | Venosa | Travel & Leisure | 1.52× | ||
| 20 | Stir frying | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.04× | |
| Design Affinity | PREMIUM | 1.00× | |
| Pet Ownership | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Community Orientation | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.77× |
Alcoholic beverages has an estimated audience of 15,374,700 people in Spain, concentrated in Andalusia and Catalonia.
55.3% of Alcoholic beverages fans are female, 44.7% are male, with an average age of 44.9 years.
Alcoholic beverages fans show strongest brand affinity for Sanofi (1.88×), The Residents (1.53×), and Blended whiskey (1.52×) over the country average.
Alcoholic beverages fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on The Residents (1.53×), Blended whiskey (1.52×), Wuhan (1.61×), and Topps (2×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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