Alcoholic beverages Audience in United Kingdom
Alcoholic beverages has an estimated audience of 25,418,755 people in United Kingdom. 57.1% are female, 42.9% are male, average age 44.3. Top regions: England, North West, South East. Top brand affinities: Pensioner, MASH (film), Cachorro, David Hockney, Bird feeding.
The average Alcoholic beverages fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Pensioner, MASH (film), Cachorro, with strongest over-indexing on Pensioner (1.52× the country average). Demographically, the Alcoholic beverages audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.3 |
| Estimated audience size | 25,418,755 |
Audience persona
The typical Alcoholic beverages fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Pensioner.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 19,064,066 | 2.12× |
| North West | 3,711,072 | 1.37× |
| South East | 3,154,852 | 0.92× |
| Greater London | 3,082,444 | 0.93× |
| East of England | 2,382,148 | 1.03× |
| South West | 2,163,246 | 1.04× |
| East Midlands | 2,044,144 | 1.14× |
| Yorkshire and the Humber | 1,616,478 | 0.79× |
| Scotland | 1,538,909 | 0.67× |
| North East | 997,673 | 1.01× |
| West Midlands | 845,085 | 0.78× |
| Wales | 814,002 | 0.56× |
| Northern Ireland | 501,781 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pensioner | 1.52× | Business & Career |
| MASH (film) | 1.52× | Movies & TV |
| Cachorro | 2.1× | Pets & Animals |
| David Hockney | 1.56× | Arts & Culture |
| Bird feeding | 1.64× | Pets & Animals |
| Her Majesty's Theatre | 1.53× | Arts & Culture |
| Hearing dog | 1.72× | Pets & Animals |
| Garden sculpture | 1.85× | Home & Garden |
| Briquette | 1.74× | Home & Garden |
| Glyndebourne Festival Opera | 1.53× | Arts & Culture |
| Organic wine | 1.63× | Food & Beverages |
| James Herriot | 1.52× | Literature |
| Bone density | 1.57× | Health |
| Aroma of wine | 1.62× | Food & Beverages |
| Berry Bros. & Rudd | 1.59× | Shopping |
| Agriș | 1.9× | Travel & Leisure |
| Bamboo textiles | 1.51× | Fashion & Accessoires |
| Sober living environment | 1.93× | Food & Beverages |
| JOOP! | 1.54× | Fashion & Accessoires |
| Aran Islands | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.22 |
| Convenience Orientation | PREMIUM | 1.09 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Design Affinity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Alcoholic beverages have in United Kingdom?
Alcoholic beverages has an estimated audience of 25,418,755 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Alcoholic beverages fans?
57.1% of Alcoholic beverages fans are female, 42.9% are male, with an average age of 44.3 years.
Which brands do Alcoholic beverages fans like most?
Alcoholic beverages fans show strongest brand affinity for Pensioner (1.52×), MASH (film) (1.52×), and Cachorro (2.1×) over the country average.
Where do Alcoholic beverages fans live in United Kingdom?
Alcoholic beverages fans in United Kingdom are most concentrated in England (reach 19,064,066), North West (reach 3,711,072), and South East (reach 3,154,852). These three regions account for the largest share of the active audience.
What other brands do Alcoholic beverages fans also like?
Beyond Alcoholic beverages itself, the audience over-indexes on MASH (film) (1.52×), Cachorro (2.1×), David Hockney (1.56×), and Bird feeding (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.