A data profile of the people who buy, follow and care about Alcoholic beverages in United Kingdom — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 25,418,755 people in United Kingdom.
The average Alcoholic beverages fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Naked Wines, David Hockney, Pensioner, with strongest over-indexing on Naked Wines (1.8× the country average).
Demographically, the Alcoholic beverages audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Alcoholic beverages fan in United Kingdom is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Naked Wines.
The key figures that characterise the Alcoholic beverages profile in United Kingdom.
57.1% are female, 42.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.3 |
| Estimated audience size | 25,418,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Alcoholic beverages audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~19M | 2.12× | |
| 02 | North West | ~3.5M | 1.32× | |
| 03 | East Midlands | ~2M | 1.11× | |
| 04 | South West | ~2M | 1.03× | |
| 05 | East of England | ~2.5M | 1.02× | |
| 06 | North East | ~1M | 1.01× | |
| 07 | Greater London | ~3M | 0.94× | |
| 08 | South East | ~3M | 0.93× | |
| 09 | Northern Ireland | ~700K | 0.84× | |
| 10 | Yorkshire and the Humber | ~1.5M | 0.83× | |
| 11 | West Midlands | ~900K | 0.81× | |
| 12 | Wales | ~1M | 0.76× | |
| 13 | Scotland | ~1.5M | 0.75× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cachorro | Pets & Animals | 2.10× | ||
| 02 | Sober living environment | Food & Beverages | 1.93× | ||
| 03 | Agriș | Travel & Leisure | 1.90× | ||
| 04 | Garden sculpture | Home & Garden | 1.85× | ||
| 05 | Naked Wines | Food & Beverages | 1.80× | ||
| 06 | Briquette | Home & Garden | 1.74× | ||
| 07 | Hearing dog | Pets & Animals | 1.72× | ||
| 08 | Bird feeding | Pets & Animals | 1.64× | ||
| 09 | Organic wine | Food & Beverages | 1.63× | ||
| 10 | Aroma of wine | Food & Beverages | 1.62× | ||
| 11 | Berry Bros. & Rudd | Shopping | 1.59× | ||
| 12 | Bone density | Health | 1.57× | ||
| 13 | David Hockney | Arts & Culture | 1.56× | ||
| 14 | Her Majesty's Theatre | Arts & Culture | 1.53× | ||
| 15 | Glyndebourne Festival Opera | Arts & Culture | 1.53× | ||
| 16 | Dick and Dom | Movies & TV | 1.53× | ||
| 17 | Pensioner | Business & Career | 1.52× | ||
| 18 | MASH (film) | Movies & TV | 1.52× | ||
| 19 | James Herriot | Literature | 1.52× | ||
| 20 | Bamboo textiles | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Indulgence | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× |
Alcoholic beverages has an estimated audience of 25,418,755 people in United Kingdom, concentrated in England and North West.
57.1% of Alcoholic beverages fans are female, 42.9% are male, with an average age of 44.3 years.
Alcoholic beverages fans show strongest brand affinity for Naked Wines (1.8×), David Hockney (1.56×), and Pensioner (1.52×) over the country average.
Alcoholic beverages fans in United Kingdom are most concentrated in England (reach ~19M), North West (reach ~3.5M), and South East (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on David Hockney (1.56×), Pensioner (1.52×), MASH (film) (1.52×), and Cachorro (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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