A data profile of the people who buy, follow and care about Naked Wines in United Kingdom — modelled from more than twelve digital signal sources. Naked Wines has an estimated audience of 4,503,157 people in United Kingdom.
Naked Wines has an estimated audience of 4,503,157 people in United Kingdom. 56.9% are female, 43.1% are male, average age 49.7. Top brand affinities: Travelodge, Majestic Wine, Nationwide Building Society, Eurostar, Moonpig.
Top brand affinities include Travelodge, Majestic Wine, Nationwide Building Society, with strongest over-indexing on Travelodge (7.57× the country average).
Demographically, the Naked Wines audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Naked Wines fan in United Kingdom is more female, around 49.7 years old, with strong Indulgence tendencies and a notable affinity for Travelodge.
The key figures that characterise the Naked Wines profile in United Kingdom.
56.9% are female, 43.1% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 49.7 |
| Estimated audience size | 4,503,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 46% |
of the worldwide Naked Wines audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 50.2% |
| United States | 35.6% |
| Australia | 13.4% |
The strongest cross-interests of the Naked Wines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | California wine | Food & Beverages | 19.27× | ||
| 02 | Majestic Wine | Food & Beverages | 17.24× | ||
| 03 | Tia Maria | Food & Beverages | 16.83× | ||
| 04 | Virgin Wines | Food & Beverages | 14.84× | ||
| 05 | Forbidden Planet | Literature | 9.77× | ||
| 06 | First Direct | Business & Career | 8.79× | ||
| 07 | Nationwide Building Society | Business & Career | 8.67× | ||
| 08 | Travelodge | Travel & Leisure | 7.57× | ||
| 09 | Eurostar | Cars & Mobility | 7.42× | ||
| 10 | Bella Italia | Food & Beverages | 7.42× | ||
| 11 | PhotoBox | Internet & Social Media | 7.36× | ||
| 12 | Bonmarché | Shopping | 6.97× | ||
| 13 | H. Samuel | Fashion & Accessoires | 6.93× | ||
| 14 | Nextdoor | Internet & Social Media | 6.86× | ||
| 15 | Eurotunnel | Cars & Mobility | 6.55× | ||
| 16 | Studio | Home & Garden | 5.15× | ||
| 17 | Moonpig | Home & Garden | 5.07× | ||
| 18 | Hotel Chocolat | Food & Beverages | 4.71× | ||
| 19 | Mountain Warehouse | Fashion & Accessoires | 4.20× | ||
| 20 | Toolstation | Home & Garden | 2.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Travelling | THRILL | 1.31× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.96× | |
| Social Media Usage | JOY | 0.97× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Naked Wines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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