A data profile of the people who buy, follow and care about Mountain Warehouse in United Kingdom — modelled from more than twelve digital signal sources. Mountain Warehouse has an estimated audience of 5,928,812 people in United Kingdom.
The average Mountain Warehouse fan in United Kingdom is 48.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Moonpig, Travelodge, Eurostar, with strongest over-indexing on Moonpig (4.49× the country average).
Demographically, the Mountain Warehouse audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mountain Warehouse fan in United Kingdom is more female, around 48.3 years old, with strong Sustainability tendencies and a notable affinity for Moonpig.
The key figures that characterise the Mountain Warehouse profile in United Kingdom.
69.6% are female, 30.4% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 48.3 |
| Estimated audience size | 5,928,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Mountain Warehouse audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 67.1% |
| Canada | 14.2% |
| Poland | 5.7% |
Where the Mountain Warehouse audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.56× | |
| 02 | East of England | ~700K | 1.28× | |
| 03 | West Midlands | ~300K | 1.22× | |
| 04 | Scotland | ~600K | 1.16× | |
| 05 | Yorkshire and the Humber | ~500K | 1.13× | |
| 06 | South East | ~800K | 1.05× | |
| 07 | North East | ~200K | 1.03× | |
| 08 | South West | ~400K | 0.94× | |
| 09 | England | ~4M | 0.74× | |
| 10 | East Midlands | ~300K | 0.73× | |
| 11 | North West | ~400K | 0.63× | |
| 12 | Northern Ireland | ~100K | 0.55× |
The strongest cross-interests of the Mountain Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genes Reunited | Kids & Family | 11.71× | ||
| 02 | JACK & JONES | Fashion & Accessoires | 11.61× | ||
| 03 | Craghoppers | Fashion & Accessoires | 11.26× | ||
| 04 | First Direct | Business & Career | 6.17× | ||
| 05 | Nationwide Building Society | Business & Career | 5.53× | ||
| 06 | Bonmarché | Shopping | 5.46× | ||
| 07 | Eurostar | Cars & Mobility | 5.29× | ||
| 08 | Moonpig | Home & Garden | 4.49× | ||
| 09 | Travelodge | Travel & Leisure | 4.04× | ||
| 10 | H. Samuel | Fashion & Accessoires | 3.80× | ||
| 11 | Hotel Chocolat | Food & Beverages | 3.63× | ||
| 12 | Naked Wines | Food & Beverages | 3.56× | ||
| 13 | Studio | Home & Garden | 3.43× | ||
| 14 | Fat Face | Fashion & Accessoires | 3.10× | ||
| 15 | Halfords | Cars & Mobility | 2.52× | ||
| 16 | Google Drive | Technology & Electronics | 2.51× | ||
| 17 | Toolstation | Home & Garden | 2.42× | ||
| 18 | River Thames | Travel & Leisure | 2.30× | ||
| 19 | City of London | Travel & Leisure | 2.25× | ||
| 20 | Christmas | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Design Affinity | PREMIUM | 1.22× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Career Orientation | POWER | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Mountain Warehouse's target market in United Kingdom covers an estimated 5,928,812 people, concentrated in England and South East.
69.6% of the Mountain Warehouse audience are female, 30.4% are male, with an average age of 48.3 years.
Mountain Warehouse fans show strongest brand affinity for Moonpig (4.49×), Travelodge (4.04×), and Eurostar (5.29×) over the country average.
Mountain Warehouse fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mountain Warehouse itself, the audience over-indexes on Travelodge (4.04×), Eurostar (5.29×), Nationwide Building Society (5.53×), and Halfords (2.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mountain Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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