City of London Audience in United Kingdom
City of London has an estimated audience of 10,717,419 people in United Kingdom. 62.4% are female, 37.6% are male, average age 43.0. Top regions: England, South East, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average City of London fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the City of London audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of City of London fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.0 |
| Estimated audience size | 10,717,419 |
Audience persona
The typical City of London fan in United Kingdom is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,038,065 | 1.99× |
| South East | 2,749,087 | 1.91× |
| East of England | 1,261,702 | 1.29× |
| Yorkshire and the Humber | 870,553 | 1.01× |
| South West | 719,507 | 0.82× |
| Scotland | 672,878 | 0.7× |
| West Midlands | 541,789 | 1.18× |
| East Midlands | 522,943 | 0.69× |
| Wales | 393,666 | 0.64× |
| North West | 357,399 | 0.31× |
| North East | 329,074 | 0.79× |
| Northern Ireland | 222,032 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Expensive Taste | 3.37× | Business & Career |
| Solar thermal energy | 15.46× | Home & Garden |
| Weddings | 1.99× | Kids & Family |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Mango | 4.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.89 |
| Indulgence | JOY | 1.59 |
| Career Orientation | POWER | 1.36 |
| Convenience Orientation | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 23.6% |
| France | 22.6% |
| United States | 7.9% |
See City of London audiences in other countries
More City audiences in United Kingdom
- London (30,572,344)
- Manchester (14,585,483)
- Birmingham (13,584,813)
- New York City (10,730,850)
- Leeds (9,173,470)
Frequently asked questions
How many fans does City of London have in United Kingdom?
City of London has an estimated audience of 10,717,419 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of City of London fans?
62.4% of City of London fans are female, 37.6% are male, with an average age of 43.0 years.
Which brands do City of London fans like most?
City of London fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do City of London fans live in United Kingdom?
City of London fans in United Kingdom are most concentrated in England (reach 8,038,065), South East (reach 2,749,087), and East of England (reach 1,261,702). These three regions account for the largest share of the active audience.
What other brands do City of London fans also like?
Beyond City of London itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.