A data profile of the people who buy, follow and care about City of London in United Kingdom — modelled from more than twelve digital signal sources. City of London has an estimated audience of 10,717,419 people in United Kingdom.
The average City of London fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Do it yourself (DIY), Hobby, with strongest over-indexing on Wikipedia (2.68× the country average).
Demographically, the City of London audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical City of London fan in United Kingdom is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the City of London profile in United Kingdom.
62.4% are female, 37.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.0 |
| Estimated audience size | 10,717,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide City of London audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 23.6% |
| France | 22.6% |
| United States | 7.9% |
Where the City of London audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~8M | 1.98× | |
| 02 | South East | ~2.5M | 1.88× | |
| 03 | East of England | ~1M | 1.27× | |
| 04 | West Midlands | ~500K | 1.17× | |
| 05 | Yorkshire and the Humber | ~900K | 1.01× | |
| 06 | South West | ~700K | 0.84× | |
| 07 | North East | ~300K | 0.84× | |
| 08 | East Midlands | ~600K | 0.76× | |
| 09 | Northern Ireland | ~200K | 0.75× | |
| 10 | Scotland | ~700K | 0.72× | |
| 11 | Wales | ~400K | 0.70× | |
| 12 | North West | ~500K | 0.48× |
The strongest cross-interests of the City of London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Debit card | Business & Career | 3.42× | ||
| 02 | American Express | Business & Career | 3.42× | ||
| 03 | Bank account | Business & Career | 3.42× | ||
| 04 | Diabetes mellitus awareness | Health | 3.08× | ||
| 05 | Sports nutrition | Food & Beverages | 3.08× | ||
| 06 | Drinking establishment | Food & Beverages | 2.99× | ||
| 07 | Tax refund | Business & Career | 2.92× | ||
| 08 | Wikipedia | Internet & Social Media | 2.68× | ||
| 09 | Mountain Warehouse | Fashion & Accessoires | 2.25× | ||
| 10 | Real property | Home & Garden | 1.94× | ||
| 11 | Volunteering | Politics & Society | 1.85× | ||
| 12 | Refrigerator | Home & Garden | 1.85× | ||
| 13 | Satire | Literature | 1.82× | ||
| 14 | Mother's Day | Kids & Family | 1.79× | ||
| 15 | Innovation | Business & Career | 1.71× | ||
| 16 | Esso | Cars & Mobility | 1.67× | ||
| 17 | Hobby | Home & Garden | 1.64× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Distilled beverage | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Career Orientation | POWER | 1.48× | |
| Urban Lifestyle | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Community Orientation | OPEN | 0.87× | |
| Sports Activity | POWER | 0.91× |
City of London has an estimated audience of 10,717,419 people in United Kingdom, concentrated in England and South East.
62.4% of City of London fans are female, 37.6% are male, with an average age of 43.0 years.
City of London fans show strongest brand affinity for Wikipedia (2.68×), Do it yourself (DIY) (1.57×), and Hobby (1.64×) over the country average.
City of London fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~2.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond City of London itself, the audience over-indexes on Do it yourself (DIY) (1.57×), Hobby (1.64×), Volunteering (1.85×), and Debit card (3.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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