New York City Audience in United Kingdom
New York City has an estimated audience of 10,730,850 people in United Kingdom. 57.3% are female, 42.7% are male, average age 42.9. Top regions: Scotland, Wales, South East. Top brand affinities: Superman, Snapchat, Livemusic, Los Angeles, Street photography.
The average New York City fan in United Kingdom is 42.9 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Superman, Snapchat, Livemusic, with strongest over-indexing on Superman (1.69× the country average). Demographically, the New York City audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New York City fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.9 |
| Estimated audience size | 10,730,850 |
Audience persona
The typical New York City fan in United Kingdom is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Superman.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,502,651 | 2.59× |
| Wales | 1,036,483 | 1.69× |
| South East | 859,232 | 0.6× |
| Northern Ireland | 710,443 | 2.15× |
| Yorkshire and the Humber | 676,109 | 0.78× |
| East of England | 584,539 | 0.6× |
| South West | 403,403 | 0.46× |
| West Midlands | 346,604 | 0.75× |
| East Midlands | 340,873 | 0.45× |
| North West | 293,751 | 0.26× |
| North East | 279,781 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.69× | Movies & TV |
| Snapchat | 2.03× | Internet & Social Media |
| Livemusic | 1.96× | Music & Radio |
| Los Angeles | 2.1× | Travel & Leisure |
| Street photography | 2.62× | Technology & Electronics |
| Fashion show | 2.13× | Fashion & Accessoires |
| Self care | 1.56× | Health |
| Art exhibition | 1.89× | Arts & Culture |
| Fine-art photography | 2.53× | Technology & Electronics |
| Videography | 2.35× | Internet & Social Media |
| Video hosting service | 1.7× | Technology & Electronics |
| Travel Adventures | 1.63× | Travel & Leisure |
| Stranger Things | 1.55× | Movies & TV |
| Communication design | 1.76× | Business & Career |
| Outdoor Photographer | 2.14× | Arts & Culture |
| Modeling agency | 2.54× | Fashion & Accessoires |
| Digital photography | 1.63× | Business & Career |
| Crystal Palace F.C. | 2.14× | Sports |
| Lace wig | 2.15× | Beauty & Wellness |
| Afrobeat | 2.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Community Orientation | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
See New York City audiences in other countries
More City audiences in United Kingdom
- London (30,572,344)
- Manchester (14,585,483)
- Birmingham (13,584,813)
- City of London (10,717,420)
- Leeds (9,173,470)
Frequently asked questions
How many fans does New York City have in United Kingdom?
New York City has an estimated audience of 10,730,850 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of New York City fans?
57.3% of New York City fans are female, 42.7% are male, with an average age of 42.9 years.
Which brands do New York City fans like most?
New York City fans show strongest brand affinity for Superman (1.69×), Snapchat (2.03×), and Livemusic (1.96×) over the country average.
Where do New York City fans live in United Kingdom?
New York City fans in United Kingdom are most concentrated in Scotland (reach 2,502,651), Wales (reach 1,036,483), and South East (reach 859,232). These three regions account for the largest share of the active audience.
What other brands do New York City fans also like?
Beyond New York City itself, the audience over-indexes on Snapchat (2.03×), Livemusic (1.96×), Los Angeles (2.1×), and Street photography (2.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.