A data profile of the people who buy, follow and care about New York City in United Kingdom — modelled from more than twelve digital signal sources. New York City has an estimated audience of 10,730,850 people in United Kingdom.
The average New York City fan in United Kingdom is 42.9 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Superman, Snapchat, Livemusic, with strongest over-indexing on Superman (1.69× the country average).
Demographically, the New York City audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical New York City fan in United Kingdom is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Superman.
The key figures that characterise the New York City profile in United Kingdom.
57.3% are female, 42.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.9 |
| Estimated audience size | 10,730,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide New York City audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2.5M | 2.53× | |
| 02 | Northern Ireland | ~700K | 1.99× | |
| 03 | Wales | ~1M | 1.61× | |
| 04 | Yorkshire and the Humber | ~700K | 0.80× | |
| 05 | West Midlands | ~400K | 0.77× | |
| 06 | North East | ~300K | 0.73× | |
| 07 | East of England | ~600K | 0.64× | |
| 08 | South East | ~900K | 0.62× | |
| 09 | East Midlands | ~400K | 0.56× | |
| 10 | South West | ~500K | 0.54× | |
| 11 | North West | ~500K | 0.39× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street photography | Technology & Electronics | 2.62× | ||
| 02 | Modeling agency | Fashion & Accessoires | 2.54× | ||
| 03 | Fine-art photography | Technology & Electronics | 2.53× | ||
| 04 | Videography | Internet & Social Media | 2.35× | ||
| 05 | Lace wig | Beauty & Wellness | 2.15× | ||
| 06 | Outdoor Photographer | Arts & Culture | 2.14× | ||
| 07 | Crystal Palace F.C. | Sports | 2.14× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.13× | ||
| 09 | Afrobeat | Music & Radio | 2.11× | ||
| 10 | Los Angeles | Travel & Leisure | 2.10× | ||
| 11 | Snapchat | Internet & Social Media | 2.03× | ||
| 12 | Livemusic | Music & Radio | 1.96× | ||
| 13 | Art exhibition | Arts & Culture | 1.89× | ||
| 14 | Communication design | Business & Career | 1.76× | ||
| 15 | Video hosting service | Technology & Electronics | 1.70× | ||
| 16 | Superman | Movies & TV | 1.69× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.63× | ||
| 18 | Digital photography | Business & Career | 1.63× | ||
| 19 | Self care | Health | 1.56× | ||
| 20 | Stranger Things | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Indulgence | JOY | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
New York City has an estimated audience of 10,730,850 people in United Kingdom, concentrated in Scotland and Wales.
57.3% of New York City fans are female, 42.7% are male, with an average age of 42.9 years.
New York City fans show strongest brand affinity for Superman (1.69×), Snapchat (2.03×), and Livemusic (1.96×) over the country average.
New York City fans in United Kingdom are most concentrated in Scotland (reach ~2.5M), Wales (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Snapchat (2.03×), Livemusic (1.96×), Los Angeles (2.1×), and Street photography (2.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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