Birmingham Audience in United Kingdom
Birmingham has an estimated audience of 13,584,813 people in United Kingdom. 59.7% are female, 40.3% are male, average age 44.8. Top regions: England, West Midlands, South East. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Birmingham fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, West Midlands, South East. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Birmingham audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Birmingham fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.8 |
| Estimated audience size | 13,584,813 |
Audience persona
The typical Birmingham fan in United Kingdom is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,188,610 | 2.57× |
| West Midlands | 2,196,000 | 5.62× |
| South East | 691,521 | 0.38× |
| Scotland | 547,753 | 0.45× |
| Yorkshire and the Humber | 517,698 | 0.47× |
| Wales | 492,145 | 0.63× |
| East Midlands | 403,214 | 0.42× |
| East of England | 399,234 | 0.32× |
| South West | 329,503 | 0.29× |
| North West | 227,846 | 0.16× |
| North East | 175,253 | 0.33× |
| Northern Ireland | 144,200 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.88× | Kids & Family |
| Hobby | 1.74× | Home & Garden |
| 1.79× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.02 |
| Creativity | OPEN | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
| Healthy Lifestyle | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 56.8% |
| United States | 19.3% |
| Australia | 2.3% |
See Birmingham audiences in other countries
More City audiences in United Kingdom
- London (30,572,344)
- Manchester (14,585,483)
- New York City (10,730,850)
- City of London (10,717,420)
- Leeds (9,173,470)
Frequently asked questions
How many fans does Birmingham have in United Kingdom?
Birmingham has an estimated audience of 13,584,813 people in United Kingdom, concentrated in England and West Midlands.
What is the gender split and age of Birmingham fans?
59.7% of Birmingham fans are female, 40.3% are male, with an average age of 44.8 years.
Which brands do Birmingham fans like most?
Birmingham fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Birmingham fans live in United Kingdom?
Birmingham fans in United Kingdom are most concentrated in England (reach 10,188,610), West Midlands (reach 2,196,000), and South East (reach 691,521). These three regions account for the largest share of the active audience.
What other brands do Birmingham fans also like?
Beyond Birmingham itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.