Top 50 Travel & Leisure brands in United Kingdom
This curated ranking covers the 50 largest travel & leisure brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10,327 travel & leisure brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. United Kingdom, London and Hotels lead the list with a combined estimated audience of 88,188,633 people. Across all 50 entries the average audience size is 14,562,063, and the largest, United Kingdom, reaches around 32,656,417 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  United Kingdom |
32,656,417 | 17.4% | Country | Travel & Leisure |
| 2 |  London |
30,572,344 | 17.8% | City | Travel & Leisure |
| 3 |  Hotels |
24,959,872 | 4.8% | Travel type | Travel & Leisure |
| 4 |  Leisure |
24,609,601 | 4.5% | Record label | Travel & Leisure |
| 5 |  England |
23,076,988 | 33.1% | Region | Travel & Leisure |
| 6 |  Europe |
20,507,640 | 6.8% | Continent | Travel & Leisure |
| 7 |  Holiday |
19,309,668 | 5.9% | Travel & Leisure | |
| 8 |  Bars |
18,265,046 | 5.8% | Travel & Leisure | |
| 9 |  Sun |
17,295,308 | 6.5% | Travel & Leisure | |
| 10 |  Wildlife |
16,979,919 | 6.8% | Travel & Leisure | |
| 11 |  Scotland |
16,577,624 | 27.8% | Region | Travel & Leisure |
| 12 |  Adventure |
16,316,448 | 6.3% | Travel & Leisure | |
| 13 |  Ireland |
16,201,844 | 27.3% | Country | Travel & Leisure |
| 14 |  Recreation |
16,099,918 | 6.2% | Travel & Leisure | |
| 15 |  Camping |
15,985,469 | 4.9% | Travel type | Travel & Leisure |
| 16 |  Australia |
15,899,457 | 8.5% | Country | Travel & Leisure |
| 17 |  Airbnb |
15,758,883 | 5.8% | Travel website | Travel & Leisure |
| 18 |  British Airways |
15,504,393 | 31.9% | Airline | Travel & Leisure |
| 19 |  Premier Inn |
14,763,785 | 84.1% | Hotel | Travel & Leisure |
| 20 |  Manchester |
14,585,483 | 51.9% | City | Travel & Leisure |
| 21 |  EasyJet |
14,553,333 | 21.3% | Airline | Travel & Leisure |
| 22 |  Travelodge |
14,492,045 | 83.5% | Hotel | Travel & Leisure |
| 23 |  Beaches |
14,417,070 | 4.4% | Travel type | Travel & Leisure |
| 24 |  TUI |
14,091,759 | 30.2% | Travel website | Travel & Leisure |
| 25 |  Earth |
13,965,506 | 5.1% | Planet | Travel & Leisure |
| 26 |  Vacations |
13,664,216 | 3.9% | Band | Travel & Leisure |
| 27 |  Birmingham |
13,584,813 | 56.8% | City | Travel & Leisure |
| 28 |  Ryanair |
13,511,768 | 12.3% | Airline | Travel & Leisure |
| 29 |  Greater Manchester |
12,808,014 | 59.9% | Region | Travel & Leisure |
| 30 |  Resort |
12,637,919 | 4.4% | Travel & Leisure | |
| 31 |  United States |
12,388,500 | 3.5% | Country | Travel & Leisure |
| 32 |  TripAdvisor |
11,834,453 | 8.2% | Travel & Leisure | |
| 33 |  Lodging |
11,639,836 | 6.8% | Travel type | Travel & Leisure |
| 34 |  Cruises |
11,559,872 | 5.8% | Travel type | Travel & Leisure |
| 35 |  Air travel |
10,910,323 | 4.1% | Travel type | Travel & Leisure |
| 36 |  New York City |
10,730,850 | 4.6% | City | Travel & Leisure |
| 37 |  City of London |
10,717,419 | 23.6% | City | Travel & Leisure |
| 38 |  Ticketmaster |
10,698,914 | 11.1% | Ticket website | Travel & Leisure |
| 39 |  Country |
10,562,832 | 5.7% | Travel & Leisure | |
| 40 |  Euston railway station |
9,967,060 | 97.6% | Train station | Travel & Leisure |
| 41 |  Theme parks |
9,951,192 | 4.7% | Travel type | Travel & Leisure |
| 42 |  Holiday cottage |
9,935,388 | 11.8% | Hotel | Travel & Leisure |
| 43 |  Road |
9,653,421 | 6.6% | Travel & Leisure | |
| 44 |  Booking.com |
9,599,518 | 10.5% | Travel website | Travel & Leisure |
| 45 |  Italy |
9,268,696 | 4.0% | Country | Travel & Leisure |
| 46 |  Yorkshire |
9,197,689 | 64.1% | Region | Travel & Leisure |
| 47 |  Leeds |
9,173,469 | 48.5% | City | Travel & Leisure |
| 48 |  Greater London |
9,075,071 | 42.9% | Region | Travel & Leisure |
| 49 |  Republic of Ireland |
8,806,453 | 19.4% | Country | Travel & Leisure |
| 50 |  River Thames |
8,779,687 | 50.2% | River | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in United Kingdom?
United Kingdom currently leads with an estimated audience of 32,656,417 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.