Sun Audience in United Kingdom
Sun has an estimated audience of 17,295,308 people in United Kingdom. 61.9% are female, 38.1% are male, average age 43.5. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Daily Star (United Kingdom), Weddings, Hobby, Distilled beverage, WhatsApp.
The average Sun fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Daily Star (United Kingdom), Weddings, Hobby, with strongest over-indexing on Daily Star (United Kingdom) (2.59× the country average). Demographically, the Sun audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.5 |
| Estimated audience size | 17,295,308 |
Audience persona
The typical Sun fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Daily Star (United Kingdom).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,971,482 | 1.45× |
| Yorkshire and the Humber | 2,023,902 | 1.46× |
| South East | 1,915,395 | 0.82× |
| East of England | 1,710,780 | 1.08× |
| Scotland | 1,368,919 | 0.88× |
| Wales | 1,053,092 | 1.07× |
| South West | 1,043,382 | 0.73× |
| West Midlands | 1,025,687 | 1.38× |
| East Midlands | 983,193 | 0.81× |
| North West | 893,506 | 0.48× |
| North East | 826,023 | 1.23× |
| Northern Ireland | 322,964 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daily Star (United Kingdom) | 2.59× | News |
| Weddings | 1.82× | Kids & Family |
| Hobby | 1.71× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.7× | Internet & Social Media | |
| Home Bargains | 1.58× | Shopping |
| Expensive Taste | 2.22× | Business & Career |
| TripAdvisor | 1.7× | Travel & Leisure |
| TUI | 1.54× | Travel & Leisure |
| Betfair | 1.98× | Games |
| William Hill (bookmaker) | 1.56× | Games |
| Purchase discount | 2.87× | Shopping |
| Home business | 3.02× | Business & Career |
| Luxury yacht | 2.37× | Travel & Leisure |
| Refrigerator | 1.72× | Home & Garden |
| Mango | 2.96× | Shopping |
| Bored Panda | 2.79× | Internet & Social Media |
| Katie Price | 1.6× | Fashion & Accessoires |
| Real property | 1.89× | Home & Garden |
| Drinking establishment | 2.38× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sun have in United Kingdom?
Sun has an estimated audience of 17,295,308 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Sun fans?
61.9% of Sun fans are female, 38.1% are male, with an average age of 43.5 years.
Which brands do Sun fans like most?
Sun fans show strongest brand affinity for Daily Star (United Kingdom) (2.59×), Weddings (1.82×), and Hobby (1.71×) over the country average.
Where do Sun fans live in United Kingdom?
Sun fans in United Kingdom are most concentrated in England (reach 12,971,482), Yorkshire and the Humber (reach 2,023,902), and South East (reach 1,915,395). These three regions account for the largest share of the active audience.
What other brands do Sun fans also like?
Beyond Sun itself, the audience over-indexes on Weddings (1.82×), Hobby (1.71×), Distilled beverage (1.73×), and WhatsApp (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.