A data profile of the people who buy, follow and care about Sun in United Kingdom — modelled from more than twelve digital signal sources. Sun has an estimated audience of 17,295,308 people in United Kingdom.
The average Sun fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Hobby, Kitchen, William Hill (bookmaker), with strongest over-indexing on Hobby (1.8× the country average).
Demographically, the Sun audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sun fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Sun profile in United Kingdom.
61.9% are female, 38.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.5 |
| Estimated audience size | 17,295,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Sun audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.46× | |
| 02 | England | ~13M | 1.45× | |
| 03 | West Midlands | ~1M | 1.38× | |
| 04 | North East | ~800K | 1.23× | |
| 05 | East of England | ~1.5M | 1.08× | |
| 06 | Wales | ~1M | 1.07× | |
| 07 | Scotland | ~1.5M | 0.88× | |
| 08 | South East | ~2M | 0.82× | |
| 09 | East Midlands | ~1M | 0.81× | |
| 10 | South West | ~1M | 0.73× | |
| 11 | Northern Ireland | ~300K | 0.61× | |
| 12 | North West | ~900K | 0.49× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.31× | ||
| 02 | Hot tub | Home & Garden | 2.08× | ||
| 03 | Adoption | Kids & Family | 2.08× | ||
| 04 | Real property | Home & Garden | 1.93× | ||
| 05 | William Hill (bookmaker) | Games | 1.87× | ||
| 06 | Refrigerator | Home & Garden | 1.84× | ||
| 07 | Esso | Cars & Mobility | 1.84× | ||
| 08 | Volunteering | Politics & Society | 1.83× | ||
| 09 | Satire | Literature | 1.81× | ||
| 10 | Mother's Day | Kids & Family | 1.81× | ||
| 11 | Hobby | Home & Garden | 1.80× | ||
| 12 | Wikipedia | Internet & Social Media | 1.77× | ||
| 13 | Betfair | Games | 1.77× | ||
| 14 | Distilled beverage | Food & Beverages | 1.73× | ||
| 15 | Daily Star (United Kingdom) | News | 1.66× | ||
| 16 | Dentistry | Business & Career | 1.66× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Mobile home | Cars & Mobility | 1.64× | ||
| 19 | Kitchen | Home & Garden | 1.56× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Pet Ownership | JOY | 0.86× | |
| Individualism | JOY | 0.90× |
Sun has an estimated audience of 17,295,308 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
61.9% of Sun fans are female, 38.1% are male, with an average age of 43.5 years.
Sun fans show strongest brand affinity for Hobby (1.8×), Kitchen (1.56×), and William Hill (bookmaker) (1.87×) over the country average.
Sun fans in United Kingdom are most concentrated in England (reach ~13M), Yorkshire and the Humber (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Kitchen (1.56×), William Hill (bookmaker) (1.87×), Distilled beverage (1.73×), and Aldi (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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