A data profile of the people who buy, follow and care about Sun in Canada — modelled from more than twelve digital signal sources. Sun has an estimated audience of 5,242,701 people in Canada.
The average Sun fan in Canada is 41.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Bored Panda, Horoscope, with strongest over-indexing on Real property (1.81× the country average).
Demographically, the Sun audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sun fan in Canada is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Sun profile in Canada.
58.5% are female, 41.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.5 |
| Estimated audience size | 5,242,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Sun audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.70× | |
| 02 | British Columbia | ~1M | 1.33× | |
| 03 | Alberta | ~900K | 1.33× | |
| 04 | Saskatchewan | ~200K | 1.23× | |
| 05 | Manitoba | ~200K | 1.17× | |
| 06 | New Brunswick | ~100K | 0.81× | |
| 07 | Nova Scotia | ~100K | 0.71× | |
| 08 | Quebec | ~900K | 0.69× | |
| 09 | Newfoundland and Labrador | ~50K | 0.60× | |
| 10 | Prince Edward Island | ~20K | 0.59× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.35× | ||
| 02 | Horoscope | Health | 2.05× | ||
| 03 | Duvet | Home & Garden | 2.05× | ||
| 04 | Bored Panda | Internet & Social Media | 2.03× | ||
| 05 | Diplomacy | Politics & Society | 1.96× | ||
| 06 | Real property | Home & Garden | 1.81× | ||
| 07 | Solar power | Home & Garden | 1.79× | ||
| 08 | Hulk Hogan | Sports | 1.72× | ||
| 09 | Image scanner | Technology & Electronics | 1.69× | ||
| 10 | Blanket | Home & Garden | 1.64× | ||
| 11 | Zulily | Kids & Family | 1.63× | ||
| 12 | General Hospital | Movies & TV | 1.61× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 14 | Ramen | Food & Beverages | 1.58× | ||
| 15 | AccuWeather | Home & Garden | 1.56× | ||
| 16 | Mineral water | Food & Beverages | 1.56× | ||
| 17 | John Travolta | Movies & TV | 1.53× | ||
| 18 | Minnesota Wild | Sports | 1.52× | ||
| 19 | Oakley | Fashion & Accessoires | 1.51× | ||
| 20 | Albert Einstein | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Sustainability | BALANCE | 1.17× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Social Media Usage | JOY | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× |
Sun has an estimated audience of 5,242,701 people in Canada, concentrated in Ontario and British Columbia.
58.5% of Sun fans are female, 41.5% are male, with an average age of 41.5 years.
Sun fans show strongest brand affinity for Real property (1.81×), Bored Panda (2.03×), and Horoscope (2.05×) over the country average.
Sun fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Bored Panda (2.03×), Horoscope (2.05×), Blanket (1.64×), and Solar power (1.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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