Sun Audience in Canada
Sun has an estimated audience of 5,242,701 people in Canada. 58.5% are female, 41.5% are male, average age 41.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Bored Panda, Horoscope, Blanket, Solar power.
The average Sun fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Bored Panda, Horoscope, with strongest over-indexing on Real property (1.81× the country average). Demographically, the Sun audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.5 |
| Estimated audience size | 5,242,701 |
Audience persona
The typical Sun fan in Canada is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,743,802 | 1.7× |
| British Columbia | 1,045,874 | 1.33× |
| Quebec | 864,942 | 0.69× |
| Alberta | 859,193 | 1.33× |
| Manitoba | 229,547 | 1.17× |
| Saskatchewan | 203,750 | 1.23× |
| Nova Scotia | 110,922 | 0.71× |
| New Brunswick | 98,179 | 0.81× |
| Newfoundland and Labrador | 48,016 | 0.6× |
| Prince Edward Island | 15,170 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.81× | Home & Garden |
| Bored Panda | 2.03× | Internet & Social Media |
| Horoscope | 2.05× | Health |
| Blanket | 1.64× | Home & Garden |
| Solar power | 1.79× | Home & Garden |
| Non-alcoholic beverage | 1.6× | Food & Beverages |
| Mineral water | 1.56× | Food & Beverages |
| AccuWeather | 1.56× | Home & Garden |
| Minnesota Wild | 1.52× | Sports |
| John Travolta | 1.53× | Movies & TV |
| Duvet | 2.05× | Home & Garden |
| Oakley | 1.51× | Fashion & Accessoires |
| Albert Einstein | 1.51× | Technology & Electronics |
| General Hospital | 1.61× | Movies & TV |
| Italo disco | 2.35× | Music & Radio |
| Ramen | 1.58× | Food & Beverages |
| Hulk Hogan | 1.72× | Sports |
| Image scanner | 1.69× | Technology & Electronics |
| Zulily | 1.63× | Kids & Family |
| Diplomacy | 1.96× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.17 |
| Individualism | JOY | 1.11 |
| Extroversion | THRILL | 1.09 |
| Career Orientation | POWER | 1.08 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sun have in Canada?
Sun has an estimated audience of 5,242,701 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sun fans?
58.5% of Sun fans are female, 41.5% are male, with an average age of 41.5 years.
Which brands do Sun fans like most?
Sun fans show strongest brand affinity for Real property (1.81×), Bored Panda (2.03×), and Horoscope (2.05×) over the country average.
Where do Sun fans live in Canada?
Sun fans in Canada are most concentrated in Ontario (reach 3,743,802), British Columbia (reach 1,045,874), and Quebec (reach 864,942). These three regions account for the largest share of the active audience.
What other brands do Sun fans also like?
Beyond Sun itself, the audience over-indexes on Bored Panda (2.03×), Horoscope (2.05×), Blanket (1.64×), and Solar power (1.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.