Sun Audience in United States

Sun logo

Sun has an estimated audience of 52,260,372 people in United States. 58.6% are female, 41.4% are male, average age 42.1. Top regions: California, Arizona, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Sun fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sun audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sun fans

Demographic split for Sun audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.1
Estimated audience size52,260,372

Audience persona

The typical Sun fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sun in United States
RegionReachAffinity
California5,138,2950.89×
Arizona5,130,00018.6×
Texas3,457,3440.77×
Florida2,497,6860.71×
New York1,991,4740.68×
Illinois1,234,9790.71×
Ohio1,109,1590.69×
Georgia1,108,8050.69×
Pennsylvania1,090,7760.62×
North Carolina1,040,8600.66×
New Jersey882,4980.66×
Virginia858,5310.67×
Michigan784,7510.57×
Maryland669,9670.75×
Indiana652,1240.68×
Tennessee646,8360.62×
Washington638,8130.61×
Louisiana633,2310.94×
Massachusetts607,0650.59×
Colorado590,2180.72×
Alabama586,2400.8×
Nevada546,8521.08×
Missouri542,0500.64×
South Carolina472,3490.6×
Wisconsin464,0070.59×
Kentucky412,2830.63×
Minnesota409,6450.55×
Mississippi368,9490.86×
Oregon354,0250.59×
Connecticut339,3160.65×
Utah327,7370.7×
Oklahoma317,3150.55×
Iowa283,1760.66×
New Mexico277,9571.06×
Arkansas253,7060.59×
Kansas247,5110.6×
Idaho171,3380.65×
Nebraska150,7450.58×
Hawaii138,1020.61×
West Virginia127,9130.53×
Washington, District of Columbia103,3210.66×
New Hampshire100,0980.49×
Rhode Island96,6640.58×
Maine91,7540.49×
Montana90,1090.62×
Delaware84,1210.58×
South Dakota75,2420.62×
North Dakota65,2410.61×
Alaska63,6630.57×
Wyoming40,7380.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.72×Sports
MSN2.52×News
Diaper bag4.07×Kids & Family
Hobby Lobby2.08×Home & Garden
Nature1.51×Home & Garden
Aubrey Plaza5.74×Movies & TV
Payment card8.17×Fashion & Accessoires
Aldi1.8×Shopping
Best Buy1.78×Shopping
Jack Black5.24×Movies & TV
Napoleon Dynamite5.92×Movies & TV
Staples (Canada)2.15×Business & Career
Nordstrom rack1.9×Fashion & Accessoires
Dentistry2.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun audience
TraitClusterScore
ExtroversionTHRILL1.31
SustainabilityBALANCE1.07
Sports ActivityPOWER1.06
Price SensitivityPREMIUM1.06
Healthy LifestyleBALANCE1.02
MindfulnessBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Sun
CountryShare
United States19.6%
Italy6.7%
United Kingdom6.5%

See Sun audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sun have in United States?

Sun has an estimated audience of 52,260,372 people in United States, concentrated in California and Arizona.

What is the gender split and age of Sun fans?

58.6% of Sun fans are female, 41.4% are male, with an average age of 42.1 years.

Which brands do Sun fans like most?

Sun fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sun fans live in United States?

Sun fans in United States are most concentrated in California (reach 5,138,295), Arizona (reach 5,130,000), and Texas (reach 3,457,344). These three regions account for the largest share of the active audience.

What other brands do Sun fans also like?

Beyond Sun itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.