Rascasse Audience Intelligence

Sun Audience in United States

Name: Sun — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sun in United States — modelled from more than twelve digital signal sources. Sun has an estimated audience of 52,260,372 people in United States.

#277among Topic in United States #25in Travel & Leisure

The average Sun fan in United States is 42.1 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Planet Fitness, Real property, Diaper bag, with strongest over-indexing on Planet Fitness (1.69× the country average).

Demographically, the Sun audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun profile in United States.

Audience size

52.3M

in United States

Gender

58.6%♀

41.4% male

Age

42.1

average years

Country rank

#379

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sun fans

58.6% are female, 41.4% are male, average age 42.1.

Fig. 02

Gender split

58.6%

Female

41.4%

Male

Demographic split for Sun audience in United States
Metric	Value
Female	58.6%
Male	41.4%
Average age	42.1
Estimated audience size	52,260,372

Fig. 03

Age distribution

Age distribution of the Sun audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		19%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

19.6%

of the worldwide Sun audience comes from United States.

Worldwide audience distribution share by country for Sun
Country	Share
United States	19.6%
Italy	6.7%
United Kingdom	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun fans by region: top regions in United States
#	Region	Reach	×
01	Arizona	~5M	19.13×
02	New Mexico	~300K	1.08×
03	Nevada	~500K	1.04×
04	Louisiana	~600K	0.96×
05	Mississippi	~400K	0.88×
06	California	~5M	0.87×
07	Alabama	~600K	0.85×
08	Texas	~3.5M	0.81×
09	Georgia	~1M	0.74×
10	Indiana	~700K	0.74×
11	Maryland	~700K	0.74×
12	Utah	~300K	0.74×
13	South Dakota	~90K	0.73×
14	Florida	~2.5M	0.71×
15	Illinois	~1M	0.71×
16	Ohio	~1M	0.71×
17	North Carolina	~1M	0.71×
18	Virginia	~900K	0.71×
19	New Jersey	~900K	0.70×
20	Colorado	~600K	0.70×
21	Idaho	~200K	0.70×
22	Alaska	~80K	0.70×
23	North Dakota	~80K	0.70×
24	Kentucky	~500K	0.69×
25	Iowa	~300K	0.69×
26	Pennsylvania	~1M	0.68×
27	Connecticut	~400K	0.68×
28	Nebraska	~200K	0.68×
29	New York	~2M	0.67×
30	Missouri	~600K	0.67×
31	Kansas	~300K	0.67×
32	Montana	~100K	0.67×
33	South Carolina	~500K	0.66×
34	Hawaii	~100K	0.66×
35	Arkansas	~300K	0.65×
36	Washington, District of Columbia	~100K	0.65×
37	Washington	~700K	0.64×
38	Wisconsin	~500K	0.64×
39	Tennessee	~600K	0.62×
40	Minnesota	~500K	0.62×
41	Oklahoma	~400K	0.62×
42	Rhode Island	~100K	0.62×
43	Delaware	~90K	0.62×
44	Michigan	~800K	0.61×
45	Massachusetts	~600K	0.61×
46	Oregon	~400K	0.61×
47	West Virginia	~100K	0.60×
48	Wyoming	~50K	0.59×
49	Maine	~100K	0.57×
50	New Hampshire	~100K	0.55×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun audience
#	Interest	Category	×
01	Horoscope	Health	2.34×
02	Diaper bag	Kids & Family	2.19×
03	Real property	Home & Garden	1.99×
04	Hormone	Health	1.90×
05	Made in USA	Business & Career	1.81×
06	Waterproofing	Home & Garden	1.74×
07	Ancient Egypt	Politics & Society	1.73×
08	Planet Fitness	Sports	1.69×
09	Lumber	Home & Garden	1.68×
10	Island	Travel & Leisure	1.65×
11	Weaving	Fashion & Accessoires	1.61×
12	Meteorology	Home & Garden	1.59×
13	Walking	Sports	1.59×
14	Dentistry	Business & Career	1.58×
15	Metaphysics	Business & Career	1.56×
16	Carpet	Home & Garden	1.55×
17	Dough	Food & Beverages	1.54×
18	Talk radio	Music & Radio	1.51×
19	Lodging	Travel & Leisure	1.50×
20	Patio	Home & Garden	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sun audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.17×
Indulgence	JOY	1.16×
Community Orientation	OPEN	1.14×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sun audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.88×
Social Media Usage	JOY	0.90×
Healthy Lifestyle	BALANCE	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sun have in United States?

Sun has an estimated audience of 52,260,372 people in United States, concentrated in Arizona and California.

What is the gender split and age of Sun fans?

58.6% of Sun fans are female, 41.4% are male, with an average age of 42.1 years.

Which brands do Sun fans like most?

Sun fans show strongest brand affinity for Planet Fitness (1.69×), Real property (1.99×), and Diaper bag (2.19×) over the country average.

Where do Sun fans live in United States?

Sun fans in United States are most concentrated in Arizona (reach ~5M), California (reach ~5M), and Texas (reach ~3.5M). These three regions account for the largest share of the active audience.

What other brands do Sun fans also like?

Beyond Sun itself, the audience over-indexes on Real property (1.99×), Diaper bag (2.19×), Made in USA (1.81×), and Dentistry (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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