A data profile of the people who buy, follow and care about Hormone in United States — modelled from more than twelve digital signal sources. Hormone has an estimated audience of 14,938,969 people in United States.
The average Hormone fan in United States is 44.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Metabolism, Symptom, Celebrity, with strongest over-indexing on Metabolism (4.61× the country average).
Demographically, the Hormone audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hormone fan in United States is more female, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Metabolism.
The key figures that characterise the Hormone profile in United States.
78.0% are female, 22.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 44.3 |
| Estimated audience size | 14,938,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 32% | |
| 50+ | 27% |
of the worldwide Hormone audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 5.0% |
| Australia | 4.1% |
Where the Hormone audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~200K | 1.55× | |
| 02 | Texas | ~2M | 1.41× | |
| 03 | Louisiana | ~300K | 1.39× | |
| 04 | California | ~2M | 1.36× | |
| 05 | Georgia | ~600K | 1.27× | |
| 06 | Alabama | ~300K | 1.27× | |
| 07 | Arkansas | ~100K | 1.21× | |
| 08 | Hawaii | ~80K | 1.20× | |
| 09 | North Carolina | ~500K | 1.17× | |
| 10 | Arizona | ~300K | 1.14× | |
| 11 | Florida | ~1M | 1.12× | |
| 12 | Oklahoma | ~200K | 1.11× | |
| 13 | Utah | ~100K | 1.10× | |
| 14 | South Carolina | ~200K | 1.08× | |
| 15 | Nevada | ~200K | 1.08× | |
| 16 | Tennessee | ~300K | 1.07× | |
| 17 | Maryland | ~300K | 1.05× | |
| 18 | Kentucky | ~200K | 1.05× | |
| 19 | New Mexico | ~80K | 1.04× | |
| 20 | North Dakota | ~30K | 1.02× | |
| 21 | New York | ~800K | 1.01× | |
| 22 | Virginia | ~400K | 1.01× | |
| 23 | Kansas | ~100K | 1.00× | |
| 24 | Missouri | ~200K | 0.99× | |
| 25 | Indiana | ~300K | 0.98× | |
| 26 | Illinois | ~500K | 0.96× | |
| 27 | Idaho | ~70K | 0.96× | |
| 28 | South Dakota | ~30K | 0.96× | |
| 29 | Alaska | ~30K | 0.96× | |
| 30 | New Jersey | ~400K | 0.95× | |
| 31 | Nebraska | ~70K | 0.95× | |
| 32 | West Virginia | ~70K | 0.95× | |
| 33 | Michigan | ~400K | 0.94× | |
| 34 | Delaware | ~40K | 0.94× | |
| 35 | Washington | ~300K | 0.93× | |
| 36 | Connecticut | ~100K | 0.93× | |
| 37 | Pennsylvania | ~500K | 0.90× | |
| 38 | Oregon | ~200K | 0.89× | |
| 39 | Iowa | ~100K | 0.89× | |
| 40 | Ohio | ~400K | 0.88× | |
| 41 | Wisconsin | ~200K | 0.87× | |
| 42 | Minnesota | ~200K | 0.86× | |
| 43 | Massachusetts | ~200K | 0.84× | |
| 44 | Montana | ~30K | 0.84× | |
| 45 | Rhode Island | ~40K | 0.83× | |
| 46 | Washington, District of Columbia | ~40K | 0.81× | |
| 47 | Colorado | ~200K | 0.80× | |
| 48 | Maine | ~40K | 0.76× | |
| 49 | New Hampshire | ~40K | 0.74× | |
| 50 | Vermont | ~20K | 0.74× |
The strongest cross-interests of the Hormone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metabolism | Health | 4.61× | ||
| 02 | Symptom | Health | 3.20× | ||
| 03 | Weight loss (Fitness And wellness) | Health | 2.52× | ||
| 04 | Sleep | Health | 2.35× | ||
| 05 | Mitch McConnell | Politics & Society | 2.19× | ||
| 06 | Research | Business & Career | 2.19× | ||
| 07 | Skin | Beauty & Wellness | 2.16× | ||
| 08 | Energy | Home & Garden | 2.15× | ||
| 09 | Parent | Kids & Family | 2.13× | ||
| 10 | Breaking news | Movies & TV | 2.12× | ||
| 11 | Pleasure | Politics & Society | 2.05× | ||
| 12 | Celebrity | Movies & TV | 1.95× | ||
| 13 | Science | Business & Career | 1.89× | ||
| 14 | Motherhood | Kids & Family | 1.88× | ||
| 15 | Animal | Pets & Animals | 1.84× | ||
| 16 | Child | Kids & Family | 1.81× | ||
| 17 | Education | Business & Career | 1.81× | ||
| 18 | Social network | Internet & Social Media | 1.79× | ||
| 19 | X | Internet & Social Media | 1.73× | ||
| 20 | United States | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Creativity | OPEN | 1.58× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Hormone has an estimated audience of 14,938,969 people in United States, concentrated in California and Texas.
78.0% of Hormone fans are female, 22.0% are male, with an average age of 44.3 years.
Hormone fans show strongest brand affinity for Metabolism (4.61×), Symptom (3.2×), and Celebrity (1.95×) over the country average.
Hormone fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Hormone itself, the audience over-indexes on Symptom (3.2×), Celebrity (1.95×), Social network (1.79×), and Mitch McConnell (2.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hormone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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