Social network Audience in United States

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Social network has an estimated audience of 115,187,387 people in United States. 52.8% are female, 47.2% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Etnica, Israel, Kendra Scott, Cam Ward, Jeep Wagoneer.

The average Social network fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Etnica, Israel, Kendra Scott, with strongest over-indexing on Etnica (109.35× the country average). Demographically, the Social network audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster

Demographics of Social network fans

Demographic split for Social network audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.2
Estimated audience size115,187,387

Audience persona

The typical Social network fan in United States is balanced, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for Etnica.

Top regions in United States

Top regions ranked by reach for Social network in United States
RegionReachAffinity
California18,746,0211.48×
Texas11,126,1341.12×
New York8,479,4351.32×
Florida7,610,2940.98×
Illinois4,829,0051.26×
Pennsylvania4,177,5251.08×
New Jersey3,566,1021.22×
Massachusetts3,425,9291.51×
Georgia3,425,6820.97×
Ohio3,340,3900.94×
North Carolina3,167,4100.91×
Michigan3,045,6071.01×
Virginia2,909,5351.04×
Washington2,594,9681.12×
Arizona2,545,6111.08×
Indiana2,186,7901.04×
Tennessee2,065,3570.89×
Maryland2,037,7931.03×
Colorado2,004,1011.1×
Missouri1,840,0690.99×
Wisconsin1,709,2540.99×
Minnesota1,658,7371.01×
Oregon1,443,6101.09×
South Carolina1,377,9550.8×
Connecticut1,338,9401.16×
Kentucky1,320,3420.91×
Alabama1,300,6350.81×
Louisiana1,279,4880.86×
Oklahoma1,272,9291×
Utah1,231,3101.19×
Nevada1,043,0800.94×
Iowa932,3780.98×
Kansas897,5410.99×
Arkansas838,0960.88×
Mississippi700,0460.74×
Nebraska598,0731.04×
Washington, District of Columbia554,0391.6×
Idaho542,4130.94×
New Mexico506,3850.88×
New Hampshire445,7790.98×
Hawaii426,0250.86×
West Virginia398,4680.74×
Rhode Island390,0471.06×
Maine328,7890.8×
Montana267,4640.84×
Delaware245,9480.77×
North Dakota229,1570.97×
South Dakota206,7370.78×
Vermont189,5800.94×
Alaska167,9870.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social network audience
BrandAffinityCategory
Etnica109.35×Music & Radio
Israel1.87×Travel & Leisure
Kendra Scott1.89×Fashion & Accessoires
Cam Ward1.72×Sports
Jeep Wagoneer2.23×Cars & Mobility
Kento Yamazaki4.14×Movies & TV
Home staging1.72×Home & Garden
Personality1.65×Business & Career
Kodiak, Alaska2.16×Travel & Leisure
Keeper (password manager)1.65×Technology & Electronics
Charlamagne Tha God2.34×Movies & TV
Primos Hunting4.84×Sports
jordy nelson3.53×Sports
Holt Renfrew2.86×Shopping
Lebanese cuisine1.62×Food & Beverages
Hayward, California2.23×Travel & Leisure
Strategic human resource planning1.71×Business & Career
Superior Hiking Trail2.63×Travel & Leisure
Stradivarius1.52×Shopping
Paducah, Kentucky1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social network audience
TraitClusterScore
Social Media UsageJOY0.98
Price SensitivityPREMIUM0.95
ExtroversionTHRILL0.91
Family OrientationCONSERVATISM0.88
TravellingTHRILL0.86
Healthy LifestyleBALANCE0.84

Worldwide distribution

Worldwide audience distribution share by country for Social network
CountryShare
United States19.1%
Brazil5.1%
Italy4.9%

See Social network audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Social network have in United States?

Social network has an estimated audience of 115,187,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Social network fans?

52.8% of Social network fans are female, 47.2% are male, with an average age of 40.2 years.

Which brands do Social network fans like most?

Social network fans show strongest brand affinity for Etnica (109.35×), Israel (1.87×), and Kendra Scott (1.89×) over the country average.

Where do Social network fans live in United States?

Social network fans in United States are most concentrated in California (reach 18,746,021), Texas (reach 11,126,134), and New York (reach 8,479,435). These three regions account for the largest share of the active audience.

What other brands do Social network fans also like?

Beyond Social network itself, the audience over-indexes on Israel (1.87×), Kendra Scott (1.89×), Cam Ward (1.72×), and Jeep Wagoneer (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.