Rascasse Audience Intelligence

Social network Audience in United States

A data profile of the people who buy, follow and care about Social network in United States — modelled from more than twelve digital signal sources. Social network has an estimated audience of 115,187,387 people in United States.

#33among Lifestyle cluster in United States#41among Topic in United States#2in Internet & Social Media

The average Social network fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mobile phones, Email, Planet Fitness, with strongest over-indexing on Mobile phones (1.72× the country average).

Demographically, the Social network audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social network fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Mobile phones.

Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social network profile in United States.

Audience size
115.2M
in United States
Gender
52.8%♀
47.2% male
Age
40.2
average years
Country rank
#54
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social network fans

52.8% are female, 47.2% are male, average age 40.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Social network audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.2
Estimated audience size115,187,387
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Social network audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Social network audience comes from United States.

Worldwide audience distribution share by country for Social network
CountryShare
United States19.1%
Brazil5.1%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social network audience in United States is strongest.

Fig. 05

Top regions by affinity

Social network fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~500K1.52×
02Massachusetts~3.5M1.49×
03California~18M1.44×
04New York~8M1.27×
05Utah~1.5M1.22×
06Illinois~4.5M1.21×
07New Jersey~3.5M1.17×
08Connecticut~1.5M1.16×
09Washington~2.5M1.09×
10Rhode Island~400K1.09×
11Colorado~2M1.08×
12Texas~11M1.07×
13Oregon~1.5M1.07×
14Arizona~2.5M1.06×
15Pennsylvania~4M1.03×
16Indiana~2M1.03×
17Maryland~2M1.03×
18Nebraska~600K1.03×
19Vermont~200K1.02×
20Virginia~3M1.01×
21Kansas~900K1.01×
22New Hampshire~500K1.01×
23North Dakota~200K1.01×
24Minnesota~1.5M1.00×
25Iowa~900K1.00×
26Wisconsin~1.5M0.99×
27Oklahoma~1.5M0.99×
28Missouri~2M0.98×
29Michigan~3M0.96×
30Idaho~500K0.95×
31South Dakota~300K0.95×
32Georgia~3.5M0.93×
33Nevada~1M0.93×
34Ohio~3.5M0.92×
35Kentucky~1.5M0.92×
36Montana~300K0.92×
37Florida~7M0.91×
38North Carolina~3M0.91×
39New Mexico~500K0.90×
40Maine~400K0.90×
41Tennessee~2M0.89×
42Arkansas~800K0.89×
43Hawaii~400K0.89×
44Delaware~300K0.89×
45Louisiana~1.5M0.88×
46Alaska~200K0.86×
47Alabama~1.5M0.84×
48South Carolina~1.5M0.83×
49West Virginia~400K0.80×
50Mississippi~700K0.78×
Fig. 06

Affinity by region

Affinity by region — Social network, United States
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social network audience
#·InterestCategoryAffinity×
01Kill BillMovies & TV3.79×
02Universal StudiosMovies & TV2.23×
03Diaper bagKids & Family2.07×
04EmailTechnology & Electronics1.95×
05PonytailFashion & Accessoires1.92×
06Real propertyHome & Garden1.80×
07FiberglassTechnology & Electronics1.80×
08HormoneHealth1.79×
09Mobile phonesTechnology & Electronics1.72×
10DentistryBusiness & Career1.71×
11Compact carCars & Mobility1.68×
12Made in USABusiness & Career1.67×
13Western UnionBusiness & Career1.64×
14GoogleInternet & Social Media1.60×
15RhetoricPolitics & Society1.60×
16Planet FitnessSports1.59×
17CrosswordGames1.59×
18Creative CommonsTechnology & Electronics1.54×
19Risk managementBusiness & Career1.51×
20Systems engineeringBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social network audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.12×
Need for SecurityCONSERVATISM1.12×
Community OrientationOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social network audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Design AffinityPREMIUM0.89×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social network have in United States?

Social network has an estimated audience of 115,187,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social network fans?

52.8% of Social network fans are female, 47.2% are male, with an average age of 40.2 years.

03

Which brands do Social network fans like most?

Social network fans show strongest brand affinity for Mobile phones (1.72×), Email (1.95×), and Planet Fitness (1.59×) over the country average.

04

Where do Social network fans live in United States?

Social network fans in United States are most concentrated in California (reach ~18M), Texas (reach ~11M), and New York (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do Social network fans also like?

Beyond Social network itself, the audience over-indexes on Email (1.95×), Planet Fitness (1.59×), Google (1.6×), and Real property (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Social network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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