Social network Audience in Mexico
Social network has an estimated audience of 11,853,651 people in Mexico. 50.1% are female, 49.9% are male, average age 33.4. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
The average Social network fan in Mexico is 33.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (272.73× the country average). Demographically, the Social network audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 33.4 |
| Estimated audience size | 11,853,651 |
Audience persona
The typical Social network fan in Mexico is balanced, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Social network fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2.5M | 1.44× |
| Distrito Federal | ~1.5M | 1.07× |
| Nuevo Leon | ~1M | 1.37× |
| Jalisco | ~900K | 1.08× |
| Veracruz (state) | ~700K | 0.95× |
| Puebla | ~700K | 1.03× |
| Baja California | ~600K | 1.32× |
| Guanajuato | ~500K | 0.94× |
| Chihuahua | ~400K | 1.05× |
| Michoacan de Ocampo | ~400K | 0.94× |
| Coahuila de Zaragoza | ~300K | 0.98× |
| Chiapas | ~300K | 0.93× |
| Yucatan | ~300K | 1.16× |
| Guerrero | ~300K | 0.93× |
| Hidalgo | ~300K | 0.96× |
| Morelos | ~200K | 1.01× |
| Durango | ~200K | 0.99× |
| Aguascalientes | ~200K | 1× |
| Zacatecas | ~100K | 0.96× |
| Tlaxcala | ~100K | 0.97× |
| Nayarit | ~100K | 0.99× |
| Baja California Sur | ~100K | 1.01× |
| Campeche | ~90K | 0.98× |
| Colima | ~70K | 0.97× |
Top brand affinities of Social network fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 272.73× | Shopping |
| Costa Rica | 492.42× | Travel & Leisure |
| Game consoles | 162.76× | Technology & Electronics |
| Catholic Church | 121.7× | Politics & Society |
| Sarcasm | 83.58× | Politics & Society |
| Mobile game | 70.3× | Games |
| Travel agency | 82.11× | Travel & Leisure |
| Banana | 60.85× | Food & Beverages |
| Valentine's Day | 117.27× | Kids & Family |
| Exfoliation (cosmetology) | 136.18× | Beauty & Wellness |
| El País | 58.65× | News |
| Broadcasting of sports events | 69.65× | Movies & TV |
| Dentistry | 52.79× | Business & Career |
| Daily Horoscope | 598.68× | Internet & Social Media |
| Freeware | 34.46× | Technology & Electronics |
| Sexology | 38.12× | Kids & Family |
| Pilsner | 52.05× | Food & Beverages |
| Multi-level marketing | 43.99× | Business & Career |
| Breastfeeding | 34.46× | Kids & Family |
| Papaya | 34.46× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.1 |
| Travelling | THRILL | 21.28 |
| Urban Lifestyle | OPEN | 3.88 |
| Risk Appetite | THRILL | 2.37 |
| Mindfulness | BALANCE | 1.72 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Social network have in Mexico?
Social network has an estimated audience of 11,853,651 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Social network fans?
50.1% of Social network fans are female, 49.9% are male, with an average age of 33.4 years.
Which brands do Social network fans like most?
Social network fans show strongest brand affinity for Shopping and fashion (272.73×), Costa Rica (492.42×), and Game consoles (162.76×) over the country average.
Where do Social network fans live in Mexico?
Social network fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Distrito Federal (reach ~1.5M), and Nuevo Leon (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Social network fans also like?
Beyond Social network itself, the audience over-indexes on Costa Rica (492.42×), Game consoles (162.76×), Catholic Church (121.7×), and Sarcasm (83.58×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.