A data profile of the people who buy, follow and care about Social network in Brazil — modelled from more than twelve digital signal sources. Social network has an estimated audience of 30,809,777 people in Brazil.
Social network has an estimated audience of 30,809,777 people in Brazil. 57.6% are female, 42.4% are male, average age 40.3. Top brand affinities: Email, Spanish language, Xabi Alonso, Diplomacy, Image scanner.
Top brand affinities include Email, Spanish language, Xabi Alonso, with strongest over-indexing on Email (1.6× the country average).
Demographically, the Social network audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Tradition.
The typical Social network fan in Brazil is more female, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for Email.
The key figures that characterise the Social network profile in Brazil.
57.6% are female, 42.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.3 |
| Estimated audience size | 30,809,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Social network audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 1.72× | ||
| 02 | World Vision International | Politics & Society | 1.70× | ||
| 03 | Italo disco | Music & Radio | 1.67× | ||
| 04 | Technology & Electronics | 1.60× | |||
| 05 | WWE Intercontinental Championship | Sports | 1.57× | ||
| 06 | Diplomacy | Politics & Society | 1.54× | ||
| 07 | Spanish language | Politics & Society | 1.53× | ||
| 08 | Image scanner | Technology & Electronics | 1.52× | ||
| 09 | Ghana | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Tradition | CONSERVATISM | 1.10× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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