Social network Audience in Brazil
Social network has an estimated audience of 30,809,777 people in Brazil. 57.6% are female, 42.4% are male, average age 40.3. Top brand affinities: Sociedade Esportiva Palmeiras, São Paulo FC, Neymar, Harry Potter, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, São Paulo FC, Neymar, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.76× the country average). Demographically, the Social network audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.3 |
| Estimated audience size | 30,809,777 |
Audience persona
The typical Social network fan in Brazil is more female, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.76× | Sports |
| São Paulo FC | 2.83× | Sports |
| Neymar | 3.04× | Sports |
| Harry Potter | 2.25× | Movies & TV |
| Cruzeiro Esporte Clube | 2.3× | Sports |
| UEFA Champions League | 3.31× | Sports |
| Sport Club Internacional | 2.49× | Sports |
| Real Madrid C.F. | 1.87× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.78× | Sports |
| Santos FC | 1.87× | Sports |
| AliExpress | 3.28× | Shopping |
| Children's clothing | 3.33× | Fashion & Accessoires |
| SUVs | 3.07× | Cars & Mobility |
| Fast food | 2.66× | Food & Beverages |
| CR Flamengo | 2.88× | Sports |
| Honda | 3× | Cars & Mobility |
| Discounts and allowances | 3.55× | Shopping |
| Botafogo de Futebol e Regatas | 2.23× | Sports |
| Sephora | 3.36× | Shopping |
| Skin care | 3.04× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.6 |
| Mindfulness | BALANCE | 2.44 |
| Family Orientation | CONSERVATISM | 1.84 |
| Urban Lifestyle | OPEN | 1.78 |
| Luxury Orientation | PREMIUM | 1.78 |
| Price Sensitivity | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.