Social network Audience in Spain
Social network has an estimated audience of 15,358,655 people in Spain. 56.1% are female, 43.9% are male, average age 44.9. Top brand affinities: MSN, Aldi, Badoo, Iberia (airline), Dentistry.
Top brand affinities include MSN, Aldi, Badoo, with strongest over-indexing on MSN (4.28× the country average). Demographically, the Social network audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.9 |
| Estimated audience size | 15,358,655 |
Audience persona
The typical Social network fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.28× | News |
| Aldi | 2.44× | Shopping |
| Badoo | 3.08× | Internet & Social Media |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Dentistry | 4.02× | Business & Career |
| TripAdvisor | 2.86× | Travel & Leisure |
| Julio Iglesias | 2.22× | Music & Radio |
| Movistar | 2.09× | Technology & Electronics |
| 1.7× | Internet & Social Media | |
| Stradivarius | 2.09× | Shopping |
| CAC 40 | 2.36× | Business & Career |
| Formentera | 4.5× | Travel & Leisure |
| Conforama | 2.5× | Home & Garden |
| Girona | 2.51× | Sports |
| Mapfre | 2.05× | Business & Career |
| Orange | 2.21× | Technology & Electronics |
| Wedding dress | 2.44× | Fashion & Accessoires |
| Livemusic | 2.12× | Music & Radio |
| Player versus player | 4.41× | Games |
| 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.07 |
| Need for Security | CONSERVATISM | 0.99 |
| Travelling | THRILL | 0.91 |
| Social Media Usage | JOY | 0.9 |
| Mindfulness | BALANCE | 0.89 |
| Family Orientation | CONSERVATISM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.