A data profile of the people who buy, follow and care about Social network in Spain — modelled from more than twelve digital signal sources. Social network has an estimated audience of 15,358,655 people in Spain.
Social network has an estimated audience of 15,358,655 people in Spain. 56.1% are female, 43.9% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Badoo, Distilled beverage, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Badoo, with strongest over-indexing on Iberia (airline) (2.77× the country average).
Demographically, the Social network audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Social network fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Social network profile in Spain.
56.1% are female, 43.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.9 |
| Estimated audience size | 15,358,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Social network audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.87× | ||
| 02 | Badoo | Internet & Social Media | 3.53× | ||
| 03 | Betfair | Games | 3.49× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.95× | ||
| 05 | Internet & Social Media | 2.91× | |||
| 06 | Refrigerator | Home & Garden | 2.87× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.77× | ||
| 08 | Volunteering | Politics & Society | 2.41× | ||
| 09 | Mango | Shopping | 2.37× | ||
| 10 | Distilled beverage | Food & Beverages | 2.32× | ||
| 11 | Dentistry | Business & Career | 2.18× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 13 | Technology & Electronics | 1.79× | |||
| 14 | Aldi | Shopping | 1.77× | ||
| 15 | Real property | Home & Garden | 1.72× | ||
| 16 | Wikipedia | Internet & Social Media | 1.71× | ||
| 17 | Instant messaging | Internet & Social Media | 1.70× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Social media | Business & Career | 1.52× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Extroversion | THRILL | 1.18× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.