A data profile of the people who buy, follow and care about Social network in India — modelled from more than twelve digital signal sources. Social network has an estimated audience of 26,750,853 people in India.
Social network has an estimated audience of 26,750,853 people in India. 23.9% are female, 76.1% are male, average age 31.5. Top brand affinities: Instant messaging, Email, Mobile phones, Wikipedia, Artificial intelligence.
Top brand affinities include Instant messaging, Email, Mobile phones, with strongest over-indexing on Instant messaging (2.33× the country average).
Demographically, the Social network audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Social network fan in India is more male, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Social network profile in India.
23.9% are female, 76.1% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 31.5 |
| Estimated audience size | 26,750,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Social network audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigeria | Travel & Leisure | 2.44× | ||
| 02 | Technology & Electronics | 2.39× | |||
| 03 | Instant messaging | Internet & Social Media | 2.33× | ||
| 04 | Monarchy | Politics & Society | 2.23× | ||
| 05 | Wikipedia | Internet & Social Media | 1.98× | ||
| 06 | Crossword | Games | 1.95× | ||
| 07 | Real property | Home & Garden | 1.93× | ||
| 08 | Pizza | Food & Beverages | 1.93× | ||
| 09 | Genetics | Kids & Family | 1.89× | ||
| 10 | Videography | Internet & Social Media | 1.77× | ||
| 11 | OnePlus | Technology & Electronics | 1.76× | ||
| 12 | Leather | Fashion & Accessoires | 1.76× | ||
| 13 | Aesthetics | Home & Garden | 1.73× | ||
| 14 | Proxy server | Internet & Social Media | 1.71× | ||
| 15 | Lodging | Travel & Leisure | 1.69× | ||
| 16 | Anthropology | Business & Career | 1.68× | ||
| 17 | Cabinetry | Home & Garden | 1.61× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.54× | ||
| 19 | Katrina Kaif | Movies & TV | 1.54× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Extroversion | THRILL | 1.16× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.