A data profile of the people who buy, follow and care about Social network in Denmark — modelled from more than twelve digital signal sources. Social network has an estimated audience of 2,215,145 people in Denmark.
Social network has an estimated audience of 2,215,145 people in Denmark. 55.4% are female, 44.6% are male, average age 44.3. Top brand affinities: Email, Artificial intelligence, Creative Commons, Web application, Steve Jobs.
Top brand affinities include Email, Artificial intelligence, Creative Commons, with strongest over-indexing on Email (2.29× the country average).
Demographically, the Social network audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Social network fan in Denmark is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Email.
The key figures that characterise the Social network profile in Denmark.
55.4% are female, 44.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.3 |
| Estimated audience size | 2,215,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Social network audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.29× | |||
| 02 | Allsvenskan | Sports | 1.83× | ||
| 03 | Queens Park Rangers F.C. | Sports | 1.72× | ||
| 04 | Fenerbahçe S.K. | Sports | 1.68× | ||
| 05 | Artificial intelligence | Technology & Electronics | 1.64× | ||
| 06 | Creative Commons | Technology & Electronics | 1.62× | ||
| 07 | Slim-fit pants | Fashion & Accessoires | 1.56× | ||
| 08 | Clueless (film) | Movies & TV | 1.56× | ||
| 09 | Web application | Technology & Electronics | 1.53× | ||
| 10 | Paco Rabanne | Beauty & Wellness | 1.52× | ||
| 11 | Steve Jobs | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Community Orientation | OPEN | 1.15× | |
| Indulgence | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.