A data profile of the people who buy, follow and care about Social network in Finland — modelled from more than twelve digital signal sources. Social network has an estimated audience of 1,510,389 people in Finland.
Social network has an estimated audience of 1,510,389 people in Finland. 56.2% are female, 43.8% are male, average age 45.1. Top brand affinities: Google, Finnair, Email, Consumer electronics, Mobile phones.
Top brand affinities include Google, Finnair, Email, with strongest over-indexing on Google (1.71× the country average).
Demographically, the Social network audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Social network fan in Finland is more female, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Social network profile in Finland.
56.2% are female, 43.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.1 |
| Estimated audience size | 1,510,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Social network audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 3.04× | |||
| 02 | Wikipedia | Internet & Social Media | 1.83× | ||
| 03 | Celebrity | Movies & TV | 1.80× | ||
| 04 | Mobile phones | Technology & Electronics | 1.76× | ||
| 05 | Internet & Social Media | 1.74× | |||
| 06 | Internet & Social Media | 1.71× | |||
| 07 | Hair products | Beauty & Wellness | 1.71× | ||
| 08 | Finnair | Travel & Leisure | 1.69× | ||
| 09 | Happiness | Health | 1.67× | ||
| 10 | Dogs | Pets & Animals | 1.67× | ||
| 11 | Shoes | Fashion & Accessoires | 1.66× | ||
| 12 | Kitchen | Home & Garden | 1.65× | ||
| 13 | Cruises | Travel & Leisure | 1.65× | ||
| 14 | Video games | Games | 1.63× | ||
| 15 | Meat | Food & Beverages | 1.61× | ||
| 16 | Current events | Arts & Culture | 1.58× | ||
| 17 | Intersport | Shopping | 1.57× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 19 | Stockmann | Shopping | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Community Orientation | OPEN | 1.33× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Mindfulness | BALANCE | 0.94× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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