A data profile of the people who buy, follow and care about Intersport in Finland — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 1,352,736 people in Finland.
Intersport has an estimated audience of 1,352,736 people in Finland. 74.5% are female, 25.5% are male, average age 42.6. Top brand affinities: Internet Movie Database, MTV, Suits (TV series), Better Call Saul, Clas Ohlson.
Top brand affinities include Internet Movie Database, MTV, Suits (TV series), with strongest over-indexing on Internet Movie Database (10.81× the country average).
Demographically, the Intersport audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Intersport fan in Finland is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Internet Movie Database.
The key figures that characterise the Intersport profile in Finland.
74.5% are female, 25.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 42.6 |
| Estimated audience size | 1,352,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
The strongest cross-interests of the Intersport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Better Call Saul | Movies & TV | 14.04× | ||
| 02 | Internet Movie Database | Movies & TV | 10.81× | ||
| 03 | Kris Jenner | Movies & TV | 9.56× | ||
| 04 | Suits (TV series) | Movies & TV | 9.49× | ||
| 05 | Pretty Little Liars (TV series) | Movies & TV | 8.65× | ||
| 06 | Björn Borg | Sports | 5.82× | ||
| 07 | MTV | Movies & TV | 2.55× | ||
| 08 | Clas Ohlson | Shopping | 2.29× | ||
| 09 | Sokos | Shopping | 2.17× | ||
| 10 | Shoes | Fashion & Accessoires | 1.98× | ||
| 11 | Internet & Social Media | 1.97× | |||
| 12 | Biltema | Business & Career | 1.77× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Physical exercise | Sports | 1.66× | ||
| 15 | Nordea | Business & Career | 1.61× | ||
| 16 | Clothing | Fashion & Accessoires | 1.59× | ||
| 17 | Finnair | Travel & Leisure | 1.58× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Shopping | Shopping | 1.54× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Social Media Usage | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.07× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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