A data profile of the people who buy, follow and care about Biltema in Finland — modelled from more than twelve digital signal sources. Biltema has an estimated audience of 2,428,538 people in Finland.
Biltema has an estimated audience of 2,428,538 people in Finland. 49.9% are female, 50.1% are male, average age 47.7. Top brand affinities: Clas Ohlson, Bauhaus, Google, Nordea, Design.
Top brand affinities include Clas Ohlson, Bauhaus, Google, with strongest over-indexing on Clas Ohlson (7.9× the country average).
Demographically, the Biltema audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Biltema fan in Finland is balanced, around 47.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Biltema profile in Finland.
49.9% are female, 50.1% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 47.7 |
| Estimated audience size | 2,428,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 38% |
The strongest cross-interests of the Biltema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clas Ohlson | Shopping | 7.90× | ||
| 02 | Bauhaus | Shopping | 7.20× | ||
| 03 | Power tool | Home & Garden | 4.16× | ||
| 04 | Terraced house | Home & Garden | 2.21× | ||
| 05 | Kitchen | Home & Garden | 1.82× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 07 | Viking Line | Cars & Mobility | 1.69× | ||
| 08 | Camping | Travel & Leisure | 1.67× | ||
| 09 | House | Home & Garden | 1.65× | ||
| 10 | Furniture | Home & Garden | 1.64× | ||
| 11 | Nordea | Business & Career | 1.62× | ||
| 12 | Danske Bank | Business & Career | 1.61× | ||
| 13 | Entrepreneurship | Business & Career | 1.57× | ||
| 14 | Nature | Home & Garden | 1.55× | ||
| 15 | Internet & Social Media | 1.54× | |||
| 16 | Veikkaus | Games | 1.53× | ||
| 17 | Design | Home & Garden | 1.52× | ||
| 18 | Business | Business & Career | 1.52× | ||
| 19 | Cooking | Food & Beverages | 1.52× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.42× | |
| Social Media Usage | JOY | 1.56× | |
| Travelling | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Travelling | THRILL | 1.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Biltema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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