A data profile of the people who buy, follow and care about Bauhaus in Finland — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 1,073,548 people in Finland.
Bauhaus has an estimated audience of 1,073,548 people in Finland. 39.5% are female, 60.5% are male, average age 48.6. Top brand affinities: Biltema, Clas Ohlson, Oikotie Asunnot, Nordea, MTV3.
Top brand affinities include Biltema, Clas Ohlson, Oikotie Asunnot, with strongest over-indexing on Biltema (16.69× the country average).
Demographically, the Bauhaus audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Bauhaus fan in Finland is more male, around 48.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Bauhaus profile in Finland.
39.5% are female, 60.5% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 48.6 |
| Estimated audience size | 1,073,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 43% |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 16.69× | ||
| 02 | Clas Ohlson | Shopping | 11.43× | ||
| 03 | Power tool | Home & Garden | 4.83× | ||
| 04 | Sonepar | Shopping | 4.78× | ||
| 05 | Oikotie Asunnot | Home & Garden | 2.98× | ||
| 06 | Terraced house | Home & Garden | 2.57× | ||
| 07 | Sokos | Shopping | 2.17× | ||
| 08 | Kitchen | Home & Garden | 2.09× | ||
| 09 | Nordea | Business & Career | 1.85× | ||
| 10 | Danske Bank | Business & Career | 1.85× | ||
| 11 | House | Home & Garden | 1.79× | ||
| 12 | Furniture | Home & Garden | 1.75× | ||
| 13 | Kauppalehti | News | 1.68× | ||
| 14 | Veikkaus | Games | 1.67× | ||
| 15 | Viking Line | Cars & Mobility | 1.66× | ||
| 16 | Family | Kids & Family | 1.57× | ||
| 17 | Finnair | Travel & Leisure | 1.56× | ||
| 18 | MTV3 | Movies & TV | 1.55× | ||
| 19 | Design | Home & Garden | 1.51× | ||
| 20 | Online shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.32× | |
| Travelling | THRILL | 1.48× | |
| Social Media Usage | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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