A data profile of the people who buy, follow and care about K-rauta in Finland — modelled from more than twelve digital signal sources. K-rauta has an estimated audience of 1,903,822 people in Finland.
K-rauta has an estimated audience of 1,903,822 people in Finland. 69.7% are female, 30.3% are male, average age 41.3. Top brand affinities: Helsinki, IKEA, Hardware store, Stockmann, Swimming pool.
Top brand affinities include Helsinki, IKEA, Hardware store, with strongest over-indexing on Helsinki (2.08× the country average).
Demographically, the K-rauta audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical K-rauta fan in Finland is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Helsinki.
The key figures that characterise the K-rauta profile in Finland.
69.7% are female, 30.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 41.3 |
| Estimated audience size | 1,903,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
The strongest cross-interests of the K-rauta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.98× | ||
| 02 | Hardware store | Home & Garden | 3.93× | ||
| 03 | Swimming pool | Sports | 2.71× | ||
| 04 | Doughnut | Food & Beverages | 2.20× | ||
| 05 | Helsinki | Travel & Leisure | 2.08× | ||
| 06 | Stockmann | Shopping | 2.04× | ||
| 07 | Solar energy | Home & Garden | 1.96× | ||
| 08 | Lunch | Food & Beverages | 1.91× | ||
| 09 | Scandinavia | Travel & Leisure | 1.86× | ||
| 10 | Lindex | Fashion & Accessoires | 1.79× | ||
| 11 | Flower | Home & Garden | 1.78× | ||
| 12 | Renewable energy | Business & Career | 1.72× | ||
| 13 | Trivago | Travel & Leisure | 1.70× | ||
| 14 | Terraced house | Home & Garden | 1.60× | ||
| 15 | Momondo | Travel & Leisure | 1.60× | ||
| 16 | Renovation | Home & Garden | 1.59× | ||
| 17 | IKEA | Home & Garden | 1.57× | ||
| 18 | Grilling | Food & Beverages | 1.55× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.19× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Risk Appetite | THRILL | 0.64× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for K-rauta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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