A data profile of the people who buy, follow and care about Lindex in Finland — modelled from more than twelve digital signal sources. Lindex has an estimated audience of 832,467 people in Finland.
Lindex has an estimated audience of 832,467 people in Finland. 89.6% are female, 10.4% are male, average age 41.2. Top brand affinities: Ice Hockey World Championships, Liiga, Yle Uutiset, Helsingin Sanomat, Finnair.
Top brand affinities include Ice Hockey World Championships, Liiga, Yle Uutiset, with strongest over-indexing on Ice Hockey World Championships (1.94× the country average).
Demographically, the Lindex audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Lindex fan in Finland is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Lindex profile in Finland.
89.6% are female, 10.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 41.2 |
| Estimated audience size | 832,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
The strongest cross-interests of the Lindex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boozt | Shopping | 2.33× | ||
| 02 | Stockmann | Shopping | 2.15× | ||
| 03 | Liiga | Sports | 2.08× | ||
| 04 | Clas Ohlson | Shopping | 1.96× | ||
| 05 | Ice Hockey World Championships | Sports | 1.94× | ||
| 06 | Sweden | Travel & Leisure | 1.92× | ||
| 07 | Helsinki | Travel & Leisure | 1.81× | ||
| 08 | K-rauta | Shopping | 1.79× | ||
| 09 | Finland | Travel & Leisure | 1.72× | ||
| 10 | Internet & Social Media | 1.67× | |||
| 11 | Restaurants | Food & Beverages | 1.67× | ||
| 12 | Clothing | Fashion & Accessoires | 1.64× | ||
| 13 | Finnair | Travel & Leisure | 1.62× | ||
| 14 | Design | Home & Garden | 1.60× | ||
| 15 | Online shopping | Shopping | 1.59× | ||
| 16 | Shopping | Shopping | 1.55× | ||
| 17 | Yle Uutiset | Movies & TV | 1.53× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Viking Line | Music & Radio | 1.52× | ||
| 20 | Helsingin Sanomat | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Travelling | THRILL | 2.00× | |
| Need for Security | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Social Media Usage | JOY | 1.03× | |
| Early Adopter Mentality | POWER | 1.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lindex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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