Rascasse Audience Intelligence

Restaurants Audience in Finland

A data profile of the people who buy, follow and care about Restaurants in Finland — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 2,061,106 people in Finland.

#19among Lifestyle cluster in Finland
#27among Topic in Finland#3in Food & Beverages

Restaurants has an estimated audience of 2,061,106 people in Finland. 63.8% are female, 36.2% are male, average age 44.8.

Demographically, the Restaurants audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Finland.

Audience size
2.1M
in Finland
Gender
63.8%♀
36.2% male
Age
44.8
average years
Country rank
#69
Topic in Finland
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

63.8% are female, 36.2% are male, average age 44.8.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Restaurants audience in Finland
MetricValue
Female63.8%
Male36.2%
Average age44.8
Estimated audience size2,061,106
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Restaurants audience in Finland
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Restaurants audience comes from Finland.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.7%
Japan5.7%
Italy4.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
Social Media UsageJOY0.76×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.57×
PatriotismCONSERVATISM0.65×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Appendix

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See Restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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