A data profile of the people who buy, follow and care about Restaurants in Austria — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 3,529,796 people in Austria.
The average Restaurants fan in Austria is 42.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Upper Austria.
Top brand affinities include Thermomix, Bauer sucht Frau, Falter, with strongest over-indexing on Thermomix (1.54× the country average).
Demographically, the Restaurants audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Restaurants fan in Austria is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Thermomix.
The key figures that characterise the Restaurants profile in Austria.
55.5% are female, 44.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.2 |
| Estimated audience size | 3,529,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Restaurants audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~500K | 1.92× | |
| 02 | Tyrol | ~400K | 1.52× | |
| 03 | Carinthia (state) | ~200K | 0.97× | |
| 04 | Vorarlberg | ~100K | 0.97× | |
| 05 | Vienna | ~600K | 0.88× | |
| 06 | Upper Austria | ~400K | 0.84× | |
| 07 | Lower Austria | ~300K | 0.70× | |
| 08 | Burgenland | ~60K | 0.61× | |
| 09 | Styria | ~300K | 0.59× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Dyson | Business & Career | 1.94× | ||
| 02 | Yvonne Catterfeld | Music & Radio | 1.79× | ||
| 03 | Oliver Wnuk | Movies & TV | 1.79× | ||
| 04 | Falter | News | 1.74× | ||
| 05 | County of Tyrol | Travel & Leisure | 1.71× | ||
| 06 | Juicer | Food & Beverages | 1.70× | ||
| 07 | 15 min | News | 1.70× | ||
| 08 | dasKochrezept | Food & Beverages | 1.63× | ||
| 09 | HeroQuest (role-playing game) | Movies & TV | 1.62× | ||
| 10 | Video game music | Music & Radio | 1.59× | ||
| 11 | Bench (British clothing brand) | Fashion & Accessoires | 1.56× | ||
| 12 | Turquoise | Fashion & Accessoires | 1.56× | ||
| 13 | The Deal (magazine) | News | 1.55× | ||
| 14 | Thermomix | Home & Garden | 1.54× | ||
| 15 | Karlheinz Stockhausen | Music & Radio | 1.54× | ||
| 16 | Aída | Music & Radio | 1.52× | ||
| 17 | Bauer sucht Frau | Movies & TV | 1.51× | ||
| 18 | Alpbach | Travel & Leisure | 1.51× | ||
| 19 | Storey | Home & Garden | 1.51× | ||
| 20 | Tagesschau24 | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.44× | |
| Luxury Orientation | PREMIUM | 1.22× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.61× | |
| Sports Activity | POWER | 0.65× | |
| Travelling | THRILL | 0.75× |
Restaurants has an estimated audience of 3,529,796 people in Austria, concentrated in Vienna and Salzburg.
55.5% of Restaurants fans are female, 44.5% are male, with an average age of 42.2 years.
Restaurants fans show strongest brand affinity for Thermomix (1.54×), Bauer sucht Frau (1.51×), and Falter (1.74×) over the country average.
Restaurants fans in Austria are most concentrated in Vienna (reach ~600K), Salzburg (reach ~500K), and Upper Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on Bauer sucht Frau (1.51×), Falter (1.74×), Juicer (1.7×), and Yvonne Catterfeld (1.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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