A data profile of the people who buy, follow and care about Restaurants in India — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 20,892,889 people in India.
The average Restaurants fan in India is 32.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Surf Excel, Parent-in-law, Cottage cheese, with strongest over-indexing on Surf Excel (1.58× the country average).
Demographically, the Restaurants audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 29 regions tracked by Rascasse.
The typical Restaurants fan in India is more male, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for Surf Excel.
The key figures that characterise the Restaurants profile in India.
29.7% are female, 70.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 32.1 |
| Estimated audience size | 20,892,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Restaurants audience comes from India.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.7% |
| Italy | 4.3% |
Where the Restaurants audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~70K | 3.34× | |
| 02 | Karnataka | ~1M | 1.91× | |
| 03 | Tamil Nadu | ~1M | 1.91× | |
| 04 | Andhra Pradesh | ~400K | 1.48× | |
| 05 | Gujarat | ~800K | 1.45× | |
| 06 | Kerala | ~400K | 1.35× | |
| 07 | Rajasthan | ~600K | 1.34× | |
| 08 | Maharashtra | ~1.5M | 1.24× | |
| 09 | Telangana | ~300K | 1.15× | |
| 10 | Madhya Pradesh | ~400K | 1.10× | |
| 11 | Chhattisgarh | ~100K | 1.03× | |
| 12 | Uttarakhand | ~100K | 0.95× | |
| 13 | Uttar Pradesh | ~900K | 0.87× | |
| 14 | Himachal Pradesh | ~70K | 0.84× | |
| 15 | Haryana | ~200K | 0.78× | |
| 16 | Jharkhand | ~100K | 0.78× | |
| 17 | Odisha | ~200K | 0.76× | |
| 18 | Meghalaya | ~20K | 0.75× | |
| 19 | Sikkim | ~7K | 0.72× | |
| 20 | Arunachal Pradesh | ~9K | 0.71× | |
| 21 | West Bengal | ~400K | 0.69× | |
| 22 | Punjab (region) | ~200K | 0.67× | |
| 23 | Assam | ~100K | 0.67× | |
| 24 | Bihar | ~300K | 0.65× | |
| 25 | Nagaland | ~6K | 0.44× | |
| 26 | Tripura | ~10K | 0.42× | |
| 27 | Manipur | ~10K | 0.38× | |
| 28 | Jammu and Kashmir | ~30K | 0.34× | |
| 29 | Mizoram | ~4K | 0.31× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pickled onion | Food & Beverages | 1.71× | ||
| 02 | Barilla | Food & Beverages | 1.69× | ||
| 03 | Bean salad | Food & Beverages | 1.62× | ||
| 04 | Surf Excel | Home & Garden | 1.58× | ||
| 05 | Kiabi | Fashion & Accessoires | 1.55× | ||
| 06 | Parent-in-law | Kids & Family | 1.53× | ||
| 07 | British American Racing | Sports | 1.53× | ||
| 08 | Cottage cheese | Food & Beverages | 1.52× | ||
| 09 | Eight O'Clock Coffee | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Community Orientation | OPEN | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.58× | |
| Sustainability | BALANCE | 0.60× |
Restaurants has an estimated audience of 20,892,889 people in India, concentrated in Maharashtra and Karnataka.
29.7% of Restaurants fans are female, 70.3% are male, with an average age of 32.1 years.
Restaurants fans show strongest brand affinity for Surf Excel (1.58×), Parent-in-law (1.53×), and Cottage cheese (1.52×) over the country average.
Restaurants fans in India are most concentrated in Maharashtra (reach ~1.5M), Karnataka (reach ~1M), and Tamil Nadu (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on Parent-in-law (1.53×), Cottage cheese (1.52×), Pickled onion (1.71×), and Bean salad (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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