Rascasse Audience Intelligence

Restaurants Audience in Portugal

A data profile of the people who buy, follow and care about Restaurants in Portugal — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 6,007,809 people in Portugal.

#15among Lifestyle cluster in Portugal#18among Topic in Portugal#4in Food & Beverages

The average Restaurants fan in Portugal is 45.2 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Restaurants audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Creativity, Family Orientation.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Portugal.

Audience size
6M
in Portugal
Gender
56.1%♀
43.9% male
Age
45.2
average years
Country rank
#39
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

56.1% are female, 43.9% are male, average age 45.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Restaurants audience in Portugal
MetricValue
Female56.1%
Male43.9%
Average age45.2
Estimated audience size6,007,809
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Restaurants audience in Portugal
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Restaurants audience comes from Portugal.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in Portugal
#RegionReachAffinity×
01Viana do Castelo District~200K1.38×
02Leiria District~400K1.17×
03Lisbon District~2M1.14×
04Aveiro District~500K1.12×
05Porto District~1.5M1.10×
06Santarém District~300K1.10×
07Coimbra District~300K1.08×
08Faro District~400K1.07×
09Guarda District~80K1.07×
10Setúbal District~700K1.06×
11Braga District~600K1.01×
12Évora District~100K1.00×
13Castelo Branco District~100K0.99×
14Vila Real District~100K0.95×
15Portalegre District~60K0.90×
16Viseu District~200K0.87×
17Beja District~80K0.85×
18Azores~100K0.82×
19Madeira~100K0.72×
20Bragança District~50K0.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.93×
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Community OrientationOPEN0.64×
Risk AppetiteTHRILL0.64×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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