Rascasse Audience Intelligence

Audience profiles in Portugal

Explore fan demographics, target markets and brand affinities for audiences in Portugal — estimated from anonymized search-behavior signals, updated 2026. Browse by category, open a top-100 overview, or jump straight to an audience profile.

21categories to browse 100top audiences in Portugal 13countries covered
Section 02

Top 100 audiences in Portugal

Ranked by estimated audience size.

  1. YouTube10.4M
  2. Instagram9.9M
  3. Pingo Doce8.5M
  4. Gmail8.3M
  5. Correio da Manhã8.1M
  6. IKEA7.8M
  7. Betano7.7M
  8. Continente7.6M
  9. Portugal7.4M
  10. Google Maps7.4M
  11. WhatsApp7.3M
  12. Music7.2M
  13. Food and drink7M
  14. Shopping7M
  15. Sports7M
  16. Clothing6.9M
  17. Reading6.9M
  18. Lidl6.9M
  19. Food6.9M
  20. Arts and music6.9M
  21. Online shopping6.6M
  22. Sports and outdoors6.6M
  23. Shopping and fashion6.6M
  24. Consumer electronics6.6M
  25. Movies6.2M
  26. Beauty6.2M
  27. Vehicles6.2M
  28. A Bola6.2M
  29. Live events6.1M
  30. Design6.1M
  31. Restaurants6M
  32. Games5.9M
  33. Notícias ao Minuto5.8M
  34. Fitness and wellness5.8M
  35. Sporting Clube de Portugal5.8M
  36. Europe5.8M
  37. Outdoor recreation5.8M
  38. Business5.7M
  39. Soccer5.7M
  40. OLX5.7M
  41. Pets5.6M
  42. Photography5.6M
  43. Politics and social issues5.5M
  44. Computers5.5M
  45. Beverages5.4M
  46. Entertainment5.4M
  47. Home and garden5.3M
  48. Family and relationships5.3M
  49. Lisbon5.3M
  50. Madeira5.2M
  51. Azores5.2M
  52. TikTok5.2M
  53. Physical fitness5.2M
  54. Pinterest5.2M
  55. Cuisine5.2M
  56. Cooking5.1M
  57. Atlantic Ocean5.1M
  58. F.C. Porto5.1M
  59. Automobiles5.1M
  60. Shoes5.1M
  61. Sovereign state5.1M
  62. Family5M
  63. Physical exercise5M
  64. Personal finance5M
  65. Culture5M
  66. Nature4.9M
  67. House4.9M
  68. Cosmetics4.9M
  69. Google4.9M
  70. Current events4.9M
  71. Mobile phones4.8M
  72. Quality of life4.8M
  73. Psychology4.8M
  74. Magazines4.7M
  75. Social network4.7M
  76. Video4.7M
  77. Alcoholic beverages4.6M
  78. Mercadona4.6M
  79. Furniture4.6M
  80. Humour4.6M
  81. Smartphones4.5M
  82. Facebook4.5M
  83. Leisure4.5M
  84. Education4.5M
  85. Architecture4.4M
  86. Software4.4M
  87. Porto4.4M
  88. Hotels4.4M
  89. Kitchen4.4M
  90. Child4.3M
  91. Comedy movies4.3M
  92. Footwear4.3M
  93. Luxury goods4.3M
  94. Science4.2M
  95. Real estate4.2M
  96. Animal4.2M
  97. Idealism4.2M
  98. Blood Pressures4.2M
  99. El Corte Inglés4.2M
  100. Home improvement4.1M