Rascasse Audience Intelligence

Games Audience in Portugal

A data profile of the people who buy, follow and care about Games in Portugal — modelled from more than twelve digital signal sources. Games has an estimated audience of 5,915,003 people in Portugal.

#19among Topic in Portugal#2in Games

The average Games fan in Portugal is 43.6 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Games audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Games profile in Portugal.

Audience size
5.9M
in Portugal
Gender
49.8%♀
50.2% male
Age
43.6
average years
Country rank
#40
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Games fans

49.8% are female, 50.2% are male, average age 43.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Games audience in Portugal
MetricValue
Female49.8%
Male50.2%
Average age43.6
Estimated audience size5,915,003
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Games audience in Portugal
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Games audience comes from Portugal.

Worldwide audience distribution share by country for Games
CountryShare
United States18.3%
Japan5.9%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Games fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~500K1.40×
02Lisbon District~2.5M1.38×
03Setúbal District~900K1.37×
04Madeira~200K1.33×
05Azores~200K1.31×
06Portalegre District~70K1.15×
07Coimbra District~300K1.09×
08Porto District~1.5M1.04×
09Santarém District~300K1.04×
10Viana do Castelo District~200K1.02×
11Leiria District~300K0.97×
12Braga District~500K0.93×
13Aveiro District~400K0.92×
14Beja District~90K0.92×
15Castelo Branco District~90K0.83×
16Viseu District~200K0.80×
17Évora District~80K0.79×
18Bragança District~50K0.79×
19Vila Real District~80K0.76×
20Guarda District~60K0.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Games audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
CreativityOPEN1.04×
Community OrientationOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Games audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.76×
Early Adopter MentalityPOWER0.78×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Portugal

See Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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