A data profile of the people who buy, follow and care about Games in Belgium — modelled from more than twelve digital signal sources. Games has an estimated audience of 5,247,512 people in Belgium.
Games has an estimated audience of 5,247,512 people in Belgium. 49.8% are female, 50.2% are male, average age 42.4. Top brand affinities: Trump Hotel Las Vegas.
Top brand affinities include Trump Hotel Las Vegas, with strongest over-indexing on Trump Hotel Las Vegas (1.52× the country average).
Demographically, the Games audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Games fan in Belgium is balanced, around 42.4 years old, with strong Social Media Usage tendencies and a notable affinity for Trump Hotel Las Vegas.
The key figures that characterise the Games profile in Belgium.
49.8% are female, 50.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.4 |
| Estimated audience size | 5,247,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Games audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trump Hotel Las Vegas | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Pet Ownership | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Travelling | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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