A data profile of the people who buy, follow and care about Games in Netherlands — modelled from more than twelve digital signal sources. Games has an estimated audience of 7,174,241 people in Netherlands.
The average Games fan in Netherlands is 42.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, Dutch language, Culture, with strongest over-indexing on Netherlands (1.51× the country average).
Demographically, the Games audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Games fan in Netherlands is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Netherlands.
The key figures that characterise the Games profile in Netherlands.
49.6% are female, 50.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.6 |
| Estimated audience size | 7,174,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Games audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~300K | 1.36× | |
| 02 | Zuid-Holland | ~2.5M | 1.34× | |
| 03 | North Holland | ~1.5M | 1.32× | |
| 04 | North Brabant | ~1M | 1.09× | |
| 05 | Overijssel | ~500K | 1.02× | |
| 06 | Gelderland | ~900K | 0.99× | |
| 07 | Utrecht | ~500K | 0.97× | |
| 08 | Limburg | ~500K | 0.95× | |
| 09 | Friesland | ~200K | 0.82× | |
| 10 | Groningen | ~200K | 0.76× | |
| 11 | Zeeland | ~100K | 0.71× | |
| 12 | Drenthe | ~200K | 0.69× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 1.57× | ||
| 02 | Culture | Literature | 1.54× | ||
| 03 | Dutch language | Politics & Society | 1.53× | ||
| 04 | Leisure | Travel & Leisure | 1.52× | ||
| 05 | Advertising | Business & Career | 1.52× | ||
| 06 | Communication | Technology & Electronics | 1.52× | ||
| 07 | Libelle | Pets & Animals | 1.52× | ||
| 08 | Biig Piig | Music & Radio | 1.52× | ||
| 09 | Netherlands | Travel & Leisure | 1.51× | ||
| 10 | Newspapers | Literature | 1.51× | ||
| 11 | Mass media | Business & Career | 1.51× | ||
| 12 | Aesthetics | Home & Garden | 1.51× | ||
| 13 | Information | Technology & Electronics | 1.51× | ||
| 14 | Teen patti | Games | 1.51× | ||
| 15 | Tages-Anzeiger | News | 1.51× | ||
| 16 | The Brussels Times | News | 1.51× | ||
| 17 | Schweizer Illustrierte | News | 1.51× | ||
| 18 | Printing | Technology & Electronics | 1.50× | ||
| 19 | NEIL FRANCES | Music & Radio | 1.50× | ||
| 20 | Yellow Days | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.98× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.48× | |
| Individualism | JOY | 0.59× | |
| Early Adopter Mentality | POWER | 0.67× |
Games has an estimated audience of 7,174,241 people in Netherlands, concentrated in Zuid-Holland and North Holland.
49.6% of Games fans are female, 50.4% are male, with an average age of 42.6 years.
Games fans show strongest brand affinity for Netherlands (1.51×), Dutch language (1.53×), and Culture (1.54×) over the country average.
Games fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Dutch language (1.53×), Culture (1.54×), Leisure (1.52×), and Advertising (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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