A data profile of the people who buy, follow and care about Mass media in Netherlands — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 1,573,800 people in Netherlands.
Mass media has an estimated audience of 1,573,800 people in Netherlands. 55.9% are female, 44.1% are male, average age 44.6. Top brand affinities: Shopping and fashion, Valentine's Day, Costa Rica, Love & Sex, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (388.24× the country average).
Demographically, the Mass media audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Extroversion.
The typical Mass media fan in Netherlands is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Mass media profile in Netherlands.
55.9% are female, 44.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.6 |
| Estimated audience size | 1,573,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Mass media audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 896.49× | ||
| 02 | Costa Rica | Travel & Leisure | 811.76× | ||
| 03 | Valentine's Day | Kids & Family | 639.19× | ||
| 04 | Selfridges | Shopping | 432.94× | ||
| 05 | Shopping and fashion | Shopping | 388.24× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 349.48× | ||
| 07 | Car2Go | Cars & Mobility | 334.06× | ||
| 08 | Love & Sex | Kids & Family | 309.04× | ||
| 09 | Game consoles | Technology & Electronics | 64.66× | ||
| 10 | Atheism | Politics & Society | 52.98× | ||
| 11 | Pound cake | Food & Beverages | 50.45× | ||
| 12 | Real estate broker | Home & Garden | 36.59× | ||
| 13 | Live television | Movies & TV | 26.99× | ||
| 14 | Dentistry | Business & Career | 17.78× | ||
| 15 | OLED | Technology & Electronics | 17.46× | ||
| 16 | Christmas tree | Kids & Family | 17.35× | ||
| 17 | Sustainable products | Politics & Society | 16.60× | ||
| 18 | Burnout (psychology) | Health | 16.27× | ||
| 19 | Broadcasting of sports events | Movies & TV | 16.13× | ||
| 20 | Freeware | Technology & Electronics | 13.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Extroversion | THRILL | 1.38× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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