A data profile of the people who buy, follow and care about Mass media in France — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 4,137,922 people in France.
The average Mass media fan in France is 42.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (259.96× the country average).
Demographically, the Mass media audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mass media fan in France is balanced, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mass media profile in France.
51.7% are female, 48.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.7 |
| Estimated audience size | 4,137,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Mass media audience comes from France.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
Where the Mass media audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.26× | |
| 02 | Corsica | ~20K | 1.13× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.05× | |
| 04 | Occitanie | ~400K | 0.99× | |
| 05 | Normandy | ~200K | 0.97× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 0.96× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.96× | |
| 08 | Pays de la Loire | ~200K | 0.95× | |
| 09 | Centre-Val de Loire | ~100K | 0.95× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.94× | |
| 11 | Grand Est | ~300K | 0.94× | |
| 12 | Brittany | ~200K | 0.94× | |
| 13 | Hauts-de-France | ~300K | 0.93× |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 259.96× | ||
| 02 | Selfridges | Shopping | 201.83× | ||
| 03 | Christmas Gift | Kids & Family | 27.27× | ||
| 04 | Christmas tree | Kids & Family | 23.64× | ||
| 05 | Plants vs. Zombies | Games | 21.82× | ||
| 06 | Aquaphor | Beauty & Wellness | 20.00× | ||
| 07 | Girl power | Politics & Society | 17.66× | ||
| 08 | Kitchen garden | Home & Garden | 14.45× | ||
| 09 | Broadcasting of sports events | Movies & TV | 14.10× | ||
| 10 | Dentistry | Business & Career | 12.96× | ||
| 11 | Zoom lens | Technology & Electronics | 11.53× | ||
| 12 | Breast Cancer awareness | Health | 10.52× | ||
| 13 | Sexology | Kids & Family | 10.25× | ||
| 14 | Raincoat | Fashion & Accessoires | 9.73× | ||
| 15 | Hormone | Health | 9.10× | ||
| 16 | Single-lens reflex camera | Technology & Electronics | 6.74× | ||
| 17 | Sustainable products | Politics & Society | 6.21× | ||
| 18 | Improvisation | Music & Radio | 4.11× | ||
| 19 | Permanent residency | Business & Career | 3.50× | ||
| 20 | Real property | Home & Garden | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.33× | |
| Career Orientation | POWER | 1.56× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Community Orientation | OPEN | 0.89× | |
| Indulgence | JOY | 0.89× |
Mass media has an estimated audience of 4,137,922 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.7% of Mass media fans are female, 48.3% are male, with an average age of 42.7 years.
Mass media fans show strongest brand affinity for Love & Sex (259.96×), Christmas Gift (27.27×), and Kitchen garden (14.45×) over the country average.
Mass media fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mass media itself, the audience over-indexes on Christmas Gift (27.27×), Kitchen garden (14.45×), Christmas tree (23.64×), and Broadcasting of sports events (14.1×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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