A data profile of the people who buy, follow and care about Mass media in India — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 7,268,390 people in India.
Mass media has an estimated audience of 7,268,390 people in India. 23.0% are female, 77.0% are male, average age 33.1. Top brand affinities: Instant messaging, Psychology, Videography, Wikipedia, Real property.
Top brand affinities include Instant messaging, Psychology, Videography, with strongest over-indexing on Instant messaging (1.56× the country average).
Demographically, the Mass media audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Mass media fan in India is more male, around 33.1 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Mass media profile in India.
23.0% are female, 77.0% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 33.1 |
| Estimated audience size | 7,268,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Mass media audience comes from India.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.41× | ||
| 02 | Macau | Travel & Leisure | 2.26× | ||
| 03 | Real property | Home & Garden | 2.18× | ||
| 04 | OnePlus | Technology & Electronics | 1.85× | ||
| 05 | Hindustan | Politics & Society | 1.84× | ||
| 06 | Movie theater | Movies & TV | 1.83× | ||
| 07 | Anthropology | Business & Career | 1.81× | ||
| 08 | Young's | Food & Beverages | 1.80× | ||
| 09 | Wikipedia | Internet & Social Media | 1.77× | ||
| 10 | Mixed martial arts | Sports | 1.70× | ||
| 11 | Philanthropy | Arts & Culture | 1.69× | ||
| 12 | Crossword | Games | 1.65× | ||
| 13 | Volunteering | Politics & Society | 1.63× | ||
| 14 | Freelancer | Business & Career | 1.63× | ||
| 15 | Singapore | Travel & Leisure | 1.61× | ||
| 16 | Himalayas | Travel & Leisure | 1.59× | ||
| 17 | Political science | Business & Career | 1.59× | ||
| 18 | Instant messaging | Internet & Social Media | 1.56× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Extroversion | THRILL | 1.21× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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